Habit Burger Grill franchise
2022 filing · April 1, 2022Shares sales figures
Habit Burger Grill at a glance
A fast-casual restaurant serving chargrilled burgers, sandwiches and salads. At the end of 2021 there were 307 Habit Burger Grill locations in the US, 31 franchised and 276 company-owned, so most are run by the company itself.
The business
- Franchisor
- HBG Franchise, LLC
- The company that sells the franchises
What you pay
- Cost to open
- $1.39M–$1.59M
- A Habit Burger restaurant without a drive-thru
- Franchise fee
- $35,000
- Paid once, when you sign
- Royalty
- 5.5%
- 5.5% of gross sales, paid monthly
Where it is
- US locations, 2021
- 307
- Franchised and company-owned
- Franchised
- 31
- Company-owned
- 276
- States
- 14
- Most in California, Arizona and New Jersey
From HBG Franchise, LLC’s 2022 filing; revenue and net income from its audited financial statements, page 172; SBA status from the SBA Franchise Directory, October 28, 2026.
Franchisor revenue is the company that sells the franchises (royalties, fees and anything else it earns), not what a location makes.
Where it ranks
Habit Burger Grill among all franchises with the same figure.
| Figure | Habit Burger Grill | Among all franchises |
|---|---|---|
| Cost to open, midpointHalfway between the low and high estimate | $1,487,500 | Costs more than 89% of franchises |
| Franchise feePaid once, when you sign | $35,000 | Lower than 61% of franchises |
| RoyaltyShare of sales paid to the franchisor | 5.5% | Lower than 66% of brands with a set rate |
| US locationsFranchised and company-owned | 307 | More than 90% of franchises |
| Sales per locationYearly, as the brand reports it | $2,008,544 | Higher than 87% of brands that share sales figures |
| Sales against cost to openYearly sales over the cost midpoint | 1.4× | Lower than 60% of brands that share sales figures |
How much a Habit Burger Grill franchise costs
Opening a Habit Burger restaurant without a drive-thru costs an estimated $1,386,000 to $1,589,000. That covers the franchise fee and everything else needed to open, through the first months of working capital.
Source: HBG Franchise, LLC, 2022 filing, page 20
Habit Burger Grill franchise fee
The franchise fee is $35,000. You pay it when you sign the franchise agreement.
Source: HBG Franchise, LLC, 2022 filing, page 13
Royalty and ongoing fees
| Royalty | 5.5% of gross sales, paid monthly. |
|---|
The typical franchise royalty is 6% of sales, plus 2% for marketing. See franchise fees and royalties to compare.
Source: HBG Franchise, LLC, 2022 filing, page 14
Sales and earnings
Shares figures Habit Burger Grill publishes sales or earnings figures for its locations. The full tables, with notes on which locations are counted, are in its filing.
- Average sales
- $2,008,544
Yearly figures for 2021, covering franchisee-operated covered restaurants (2021) (24 locations). The average is about 1.4 times the midpoint of the cost to open.
Sales are what a location takes in before rent, payroll, royalties and other costs, not what its owner keeps.
Source: HBG Franchise, LLC, 2022 filing, pages 53–54
SBA loans to Habit Burger Grill franchisees
Lenders approved 3 SBA 7(a) loans for Habit Burger Grill franchisees from 2022 to 2024, $3.26M in all. One has been paid in full; none was charged off. The other 2 haven’t ended yet.
A charged-off loan is one written off as uncollectible. See SBA franchise loans for how 7(a) and 504 loans work.
Source: SBA 7(a) and 504 loan data, as of September 30, 2026
How Habit Burger Grill compares
Of the 63 burger franchises on this site, Habit Burger Grill is the 50th cheapest to open and the 14th largest by number of locations.
| Figure | Habit Burger Grill | Typical burger brand | Typical franchise |
|---|---|---|---|
| Cost to open, low end | $1.39M | $556K | $222K |
| Cost to open, high end | $1.59M | $1.52M | $477K |
| Franchise fee | $35K | $35K | $40K |
| Royalty | 5.5% | 5% | 6% |
| Sales per location | $2.01M | $1.56M | $794K |
| US locations | 307 | 25 | 21 |
| Change in franchised locations, 0 yrs | +55% | −2.4% | – |
| Shares earnings figures | Yes | 44 of 63 | 2,147 of 3,352 |
Typical is the median across the 63 brands in burger franchises; typical franchise, across every brand here.
Locations opened and closed
| Year | Franchised | Company-owned |
|---|---|---|
| 2019 | 23 (+3) | 241 |
| 2020 | 25 (+2) | 253 |
| 2021 | 31 (+6) | 276 |
Closed or left counts terminations, non-renewals, locations bought back by the franchisor and locations that stopped operating.
See which brands grew most in the fastest-growing franchises rankings.
More in the guides: burger franchise costs and franchise failure rates.
Source: HBG Franchise, LLC, 2022 filing, page 59
Where Habit Burger Grill locations are
At the end of 2021, Habit Burger Grill had locations in 14 states. The most are in California, Arizona and New Jersey.
- California222
- Arizona16
- New Jersey12
- Utah12
- Washington11
- Nevada10
| State | Franchised | Company-owned | Total |
|---|---|---|---|
| California | 11 | 211 | 222 |
| Arizona | 1 | 15 | 16 |
| New Jersey | 0 | 12 | 12 |
| Utah | 0 | 12 | 12 |
| Washington | 9 | 2 | 11 |
| Nevada | 9 | 1 | 10 |
| Florida | 0 | 8 | 8 |
| Maryland | 0 | 4 | 4 |
| Idaho | 0 | 3 | 3 |
| Virginia | 0 | 3 | 3 |
All 14 states
| North Carolina | 2 |
|---|---|
| Massachusetts | 1 |
| Pennsylvania | 1 |
| South Carolina | 1 |
Source: HBG Franchise, LLC, 2022 filing, page 60
Who owns Habit Burger Grill?
Habit Burger Grill franchises are sold by HBG Franchise, LLC.
Habit Burger Grill is one of the 3 Yum! Brands franchises here. Yum! Brands is a public company. Its shares trade on the New York Stock Exchange as YUM, so its shareholders own it.
From HBG Franchise, LLC’s 2022 filing; Yum! Brands.
Lawsuits and bankruptcy
| Lawsuits and regulatory actions | Yes. The filing describes past or pending cases involving the franchisor, its affiliates or its executives on page 7. |
|---|---|
| Bankruptcy | None. The filing says no bankruptcy has to be disclosed. |
Franchisors must disclose lawsuits and bankruptcies involving the company, its parents and affiliates, and its executives. Many cases are routine disputes with franchisees over fees or contracts; read the descriptions in the filing and ask current owners about anything that worries you.
Source: HBG Franchise, LLC, 2022 filing, litigation on page 7, bankruptcy on page 13
Habit Burger Grill filings
The figures on this page come from HBG Franchise, LLC’s 2022 filing, issued April 1, 2022, on record with the NASAA Electronic Filing Depository.
| Filing | Issued | Registry | On this page |
|---|---|---|---|
| 2022 filing | April 1, 2022 | NASAA depository | Costs, fees and locations, 2019–2021 |
Each link opens the filing as a PDF. See the newest filings across all brands.
Other burger franchises
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Habit Burger Grill is also on these lists: fast food franchises, restaurant franchises, food franchises.
Other brands from Yum! Brands: KFC and Taco Bell. See all 3 in the finder