Yum! Brands’ brands here are burger, chicken and mexican food franchises. Each is franchised on its own terms, under its own agreement, so the cost to open, the fees and the record of each brand differ, even where the parent company is the same.
Brands owned by Yum! Brands
| Brand | Cost to open | Franchise fee | Royalty | Locations | 3-year change |
|---|---|---|---|---|---|
| Taco BellMexican food | $1.86M–$4.31M | $45,000 | 5.5% | 7,998 | +478 (+6%) |
| KFCChicken | $2.11M–$4.16M | $45,000 | 4–5.25% | 3,490 | −398 (−10%) |
| Habit Burger GrillBurger | $1.39M–$1.59M | $35,000 | 5.5% | 307 | +64 (+26%) |
Change is in US locations, franchised and company-owned, over the three latest years in each brand’s filing. A dash means the brand’s counts aren’t usable.
Size and growth
Together these brands have 11,795 US locations, 91% of them run by franchisees. Across the brands, the total grew by 144 locations (+1%), from 2019 to 2025.
Grew the most
- Habit Burger Grill+26%
- Taco Bell+6%
Shrank the most
- KFC−10%
Brands that started the three years with at least 10 locations.
Fees and royalties across the brands
Franchise fees run from $35K to $45K across these brands, with a typical $45K. The royalty is 5.5% of sales at the 2 brands with a single rate. At one brand the royalty isn't one rate on all sales: it is tiered, ranged, charged on part of revenue or comes with a minimum. On top of that, the marketing fund ranges from 4.3% to 5.8% of sales.
A shared parent can mean shared suppliers, systems and support staff, but it rarely means shared terms: compare the agreements brand by brand, and ask whether owning one brand gets you anything when you buy another.
Sales per location and who runs it
Habit Burger Grill is the only brand here that publishes yearly sales per location: $2.01M. Of the 3 brands whose agreement says, 2 require the owner to run it day to day; at the rest a trained manager can.
| Brand | Sales per location | Marketing fund | Who runs it |
|---|---|---|---|
| Taco Bell | Other figures | 4.3% of sales | Owner must run it |
| KFC | Other figures | 5.8% of sales | A trained manager can run it |
| Habit Burger Grill | $2.01M a year | – | Owner must run it |
Questions
Who owns Yum! Brands?
Yum! Brands is a public company. Its shares trade on the New York Stock Exchange as YUM, so its shareholders own it. Source: Yum! Brands


