Roy Rogers franchise
2023 filing · April 28, 2023Fewer locationsShares sales figures
Roy Rogers at a glance
A quick-service restaurant serving roast beef sandwiches, burgers and fried chicken, with a fixin's bar. At the end of 2022 there were 40 Roy Rogers locations in the US, 16 franchised and 24 company-owned, so most are run by the company itself.
The business
- Franchisor
- Roy Rogers Franchise Company, LLC
- The company that sells the franchises
- Current franchisor selling since
- 2003
- 20 years of selling franchises
- Franchisor based in
- Frederick, Maryland
- Typical size
- 2,750–3,300 sq ft
What you pay
- Cost to open
- $1.24M–$1.58M
- A newly built Roy Rogers restaurant
- Franchise fee
- $30,000
- Paid once, when you sign
- Royalty
- 5%
- 5% of gross sales, paid monthly
- Brand fund
- Yes
- Up to 3% of gross sales, paid with the royalty
- Agreement length
- 20 years
- Territory
- Protected
- Protected territory
- Franchisor financing
- None offered
Where it is
- US locations, 2022
- 40
- Franchised and company-owned
- Franchised
- 16
- Company-owned
- 24
- Change in 3 years
- −8
- Franchised locations, 2020–2022
- States
- 6
- Most in Maryland, Pennsylvania and Virginia
Support and records
From Roy Rogers Franchise Company, LLC’s 2023 filing; revenue and net income from its audited financial statements, page 194; SBA status from the SBA Franchise Directory, October 28, 2026.
Franchisor revenue is the company that sells the franchises (royalties, fees and anything else it earns), not what a location makes.
Where it ranks
Roy Rogers among all franchises with the same figure.
| Figure | Roy Rogers | Among all franchises |
|---|---|---|
| Cost to open, midpointHalfway between the low and high estimate | $1,408,100 | Costs more than 88% of franchises |
| Franchise feePaid once, when you sign | $30,000 | Lower than 72% of franchises |
| RoyaltyShare of sales paid to the franchisor | 5% | Lower than 69% of brands with a set rate |
| US locationsFranchised and company-owned | 40 | More than 61% of franchises |
| Sales per locationYearly, as the brand reports it | $1,731,011 | Higher than 83% of brands that share sales figures |
| Sales against cost to openYearly sales over the cost midpoint | 1.2× | Lower than 66% of brands that share sales figures |
How much a Roy Rogers franchise costs
Opening a newly built Roy Rogers restaurant costs an estimated $1,235,250 to $1,580,950. That covers the franchise fee and everything else needed to open, through the first months of working capital.
The biggest costs are leasehold improvements ($688,000 to $842,000) and equipment ($210,000 to $247,000). Here is every line of the estimate as filed:
| What it pays for | Range | Low | High |
|---|---|---|---|
| Initial Franchise Fee | $30,000 | ||
| Real Estate Leasing | $7,500 | $12,500 | |
| Leasehold Improvements | $688,000 | $842,000 | |
| Furniture, Fixtures, Fixed Assets, and Smallwares | $73,000 | $88,700 | |
| Equipment | $210,000 | $247,000 | |
| Initial Inventory | $12,000 | $18,000 | |
| Grand Opening Marketing | $10,000 | ||
| Insurance | $10,750 | $15,750 | |
| Signage | $56,000 | $94,000 | |
| Training | $41,000 | $55,000 | |
| Office Equipment and Supplies | $4,000 | $6,500 | |
| Business License and Permits | $8,000 | $12,000 | |
| Professional Fees | $32,000 | $75,000 | |
| Security/Utility Deposits | $3,000 | $4,500 | |
| Additional Funds (three months) | $50,000 | $70,000 | |
| Total | $1,235,250 | $1,580,950 | |
Source: Roy Rogers Franchise Company, LLC, 2023 filing, page 15
Roy Rogers franchise fee
The franchise fee is $30,000. You pay it when you sign the franchise agreement.
Source: Roy Rogers Franchise Company, LLC, 2023 filing, page 10
Royalty and ongoing fees
| Royalty | 5% of gross sales, paid monthly. |
|---|---|
| Brand or marketing fund | Up to 3% of gross sales, paid with the royalty. |
The typical franchise royalty is 6% of sales, plus 2% for marketing. See franchise fees and royalties to compare.
Source: Roy Rogers Franchise Company, LLC, 2023 filing, page 11
Sales and earnings
Shares figures Roy Rogers publishes sales or earnings figures for its locations. The full tables, with notes on which locations are counted, are in its filing.
- Average revenue
- $1,731,011
- Median revenue
- $1,745,565
Yearly figures for 2022, covering franchised restaurants operating at least 12 months at the end of 2022 (16 locations). The average is about 1.2 times the midpoint of the cost to open.
Sales are what a location takes in before rent, payroll, royalties and other costs, not what its owner keeps.
Source: Roy Rogers Franchise Company, LLC, 2023 filing, pages 50–52
SBA loans to Roy Rogers franchisees
Lenders approved 4 SBA 7(a) loans for Roy Rogers franchisees from 2015 to 2019, $3.7M in all. One has been paid in full; none was charged off. The other 3 haven’t ended yet.
A charged-off loan is one written off as uncollectible. See SBA franchise loans for how 7(a) and 504 loans work.
Source: SBA 7(a) and 504 loan data, as of September 30, 2026
Growth and closures
Share of franchised locations, 2022 / 2020–2022. Typical means the median: half of brands are above it, half below.
| Measure | Roy Rogers | Typical burger brand | Typical franchise |
|---|---|---|---|
| GrowthNet change in franchised locations | −5.9% / −33% | 0% / −2.4% | +1.2% / +10% |
| ClosuresTerminated, not renewed or stopped operating | 5.9% / 38% | 3.7% / 6.3% | 3.9% / 16% |
| Bought backLocations the franchisor took back | 0% / 4.2% | 0% / 0% | 0% / 0% |
Typical burger brand is the median of the 29 brands in burger franchises with three years of counts.
How Roy Rogers compares
Of the 63 burger franchises on this site, Roy Rogers is the 45th cheapest to open and the 27th largest by number of locations.
| Figure | Roy Rogers | Typical burger brand | Typical franchise |
|---|---|---|---|
| Cost to open, low end | $1.24M | $556K | $222K |
| Cost to open, high end | $1.58M | $1.52M | $477K |
| Franchise fee | $30K | $35K | $40K |
| Royalty | 5% | 5% | 6% |
| Sales per location | $1.73M | $1.56M | $794K |
| US locations | 40 | 25 | 21 |
| Shares earnings figures | Yes | 44 of 63 | 2,147 of 3,352 |
Typical is the median across the 63 brands in burger franchises; typical franchise, across every brand here.
Locations opened and closed
| Year | Franchised | Company-owned | Opened | Closed |
|---|---|---|---|---|
| 2020 | 26 (+2) | 23 | +2 | 0 |
| 2021 | 17 (−9) | 25 | 0 | −9 |
| 2022 | 16 (−1) | 24 | 0 | −1 |
Closed or left counts terminations, non-renewals, locations bought back by the franchisor and locations that stopped operating.
See which brands grew most in the fastest-growing franchises rankings.
More in the guides: burger franchise costs and franchise failure rates.
Source: Roy Rogers Franchise Company, LLC, 2023 filing, page 58
Where Roy Rogers locations are
At the end of 2022, Roy Rogers had locations in 6 states. The most are in Maryland, Pennsylvania and Virginia.
- Maryland22
- Pennsylvania7
- Virginia7
- New Jersey2
- New York1
- West Virginia1
| State | Franchised | Company-owned | Total |
|---|---|---|---|
| Maryland | 3 | 19 | 22 |
| Pennsylvania | 7 | 0 | 7 |
| Virginia | 3 | 4 | 7 |
| New Jersey | 2 | 0 | 2 |
| New York | 1 | 0 | 1 |
| West Virginia | 0 | 1 | 1 |
Source: Roy Rogers Franchise Company, LLC, 2023 filing, page 59
Who owns Roy Rogers?
Roy Rogers franchises are sold by Roy Rogers Franchise Company, LLC.
From Roy Rogers Franchise Company, LLC’s 2023 filing.
Lawsuits and bankruptcy
| Lawsuits and regulatory actions | None. The filing says no litigation has to be disclosed. |
|---|---|
| Bankruptcy | None. The filing says no bankruptcy has to be disclosed. |
Franchisors must disclose lawsuits and bankruptcies involving the company, its parents and affiliates, and its executives. Many cases are routine disputes with franchisees over fees or contracts; read the descriptions in the filing and ask current owners about anything that worries you.
Source: Roy Rogers Franchise Company, LLC, 2023 filing, litigation on page 10, bankruptcy on page 10
Roy Rogers filings
The figures on this page come from Roy Rogers Franchise Company, LLC’s 2023 filing, issued April 28, 2023, on record with the NASAA Electronic Filing Depository.
| Filing | Issued | Registry | On this page |
|---|---|---|---|
| 2023 filing | April 28, 2023 | NASAA depository | Costs, fees and locations, 2020–2022 |
Each link opens the filing as a PDF. See the newest filings across all brands.
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