Hite Digital franchise
2022 filing · April 30, 2022GrowingShares sales figures
Hite Digital at a glance
A digital marketing agency building websites, ads and search marketing for local businesses. At the end of 2021 there were 16 Hite Digital locations in the US, 15 franchised and 1 company-owned.
The business
- Industry
- Business services
- Franchisor
- Hite Digital International, LLC
- The company that sells the franchises
- Franchising since
- 2020
- 2 years of selling franchises
- Franchisor based in
- Wilmington, Delaware
What you pay
- Cost to open
- $57K–$120K
- Fee, build-out and opening working capital
- Franchise fee
- $50K–$100K
- For the first Hite Digital business in a state, or $99,900 where the state already has one
- Royalty
- 8% + minimum
- 8% of monthly gross sales for the first 90 days, then the greater of 8% or $250 a month
- Brand fund
- Yes
- 2% of gross sales or $1,500 a month, whichever is more
- Agreement length
- 5 years
- Franchisor financing
- None offered
Where it is
- US locations, 2021
- 16
- Franchised and company-owned
- Franchised
- 15
- Company-owned
- 1
- Change in 3 years
- +15
- Franchised locations, 2019–2021
- States
- 13
- Most in Texas, Arizona and California
Support and records
From Hite Digital International, LLC’s 2022 filing; revenue and net loss from its audited financial statements, page 52; SBA status from the SBA Franchise Directory, October 28, 2026.
Franchisor revenue is the company that sells the franchises (royalties, fees and anything else it earns), not what a location makes.
Where it ranks
Hite Digital among all franchises with the same figure.
| Figure | Hite Digital | Among all franchises |
|---|---|---|
| Cost to open, midpointHalfway between the low and high estimate | $88,525 | Costs less than 90% of franchises |
| Franchise feePaid once, when you sign | $49,950 | Higher than 70% of franchises |
| RoyaltyShare of sales paid to the franchisor | 8% | Higher than 85% of brands with a set rate |
| US locationsFranchised and company-owned | 16 | Fewer than 54% of franchises |
How much a Hite Digital franchise costs
Opening one Hite Digital costs an estimated $56,650 to $120,400. That covers the franchise fee and everything else needed to open, through the first months of working capital. It is one of the low-cost franchises.
The biggest costs are franchise fee ($49,950 to $99,900) and furniture, fixtures & equipment ($0 to $5,000). Here is every line of the estimate as filed:
| What it pays for | Range | Low | High |
|---|---|---|---|
| Franchise Fee | $49,950 | $99,900 | |
| Furniture, Fixtures & Equipment | $0 | $5,000 | |
| Insurance | $1,500 | $2,000 | |
| Office Equipment and Supplies | $0 | $500 | |
| Training | $1,000 | $3,000 | |
| Licenses & Permits | $200 | $500 | |
| Legal & Accounting | $1,000 | $4,500 | |
| Working Capital/Additional Funds (3 months) | $3,000 | $5,000 | |
| Total | $56,650 | $120,400 |
Source: Hite Digital International, LLC, 2022 filing, page 10
Hite Digital franchise fee
The franchise fee is $49,950 to $99,900, for the first Hite Digital business in a state, or $99,900 where the state already has one. You pay it when you sign the franchise agreement.
Source: Hite Digital International, LLC, 2022 filing, page 8
Royalty and ongoing fees
| Royalty | 8% of monthly gross sales for the first 90 days, then the greater of 8% or $250 a month. |
|---|---|
| Brand or marketing fund | 2% of gross sales or $1,500 a month, whichever is more. |
| Technology Fee | Our then-current Technology Fee. (Currently $500 per month) |
| Transfer Fee | $10,000 |
The typical franchise royalty is 6% of sales, plus 2% for marketing. See franchise fees and royalties to compare.
Source: Hite Digital International, LLC, 2022 filing, page 8
Other fees as filed, from pages 8–9. The filing lists every fee, including late fees and audit costs.
Sales and earnings
Shares figures Hite Digital publishes sales or earnings figures for its locations. The full tables, with notes on which locations are counted, are in its filing.
Source: Hite Digital International, LLC, 2022 filing, page 31
SBA loans to Hite Digital franchisees
Lenders approved one SBA 7(a) loan for a Hite Digital franchisee in 2025, for $175K. It hasn’t been paid off or charged off yet.
A charged-off loan is one written off as uncollectible. See SBA franchise loans for how 7(a) and 504 loans work.
Source: SBA 7(a) and 504 loan data, as of September 30, 2026
How Hite Digital compares
Of the 324 business services franchises on this site, Hite Digital is the 104th cheapest to open and the 182nd largest by number of locations.
| Figure | Hite Digital | Typical business services brand | Typical franchise |
|---|---|---|---|
| Cost to open, low end | $57K | $77K | $222K |
| Cost to open, high end | $120K | $136K | $477K |
| Franchise fee | $50K | $45K | $40K |
| Royalty | 8% | 7% | 6% |
| US locations | 16 | 32 | 21 |
| Closed or left per year | 0% | 6.9% | – |
| Shares earnings figures | Yes | 187 of 324 | 2,147 of 3,352 |
Typical is the median across the 324 brands in business services franchises; typical franchise, across every brand here.
Locations opened and closed
| Year | Franchised | Company-owned | Opened | Closed |
|---|---|---|---|---|
| 2019 | 0 (0) | 1 | 0 | 0 |
| 2020 | 4 (+4) | 1 | +4 | 0 |
| 2021 | 15 (+11) | 1 | +11 | 0 |
Closed or left counts terminations, non-renewals, locations bought back by the franchisor and locations that stopped operating.
See which brands grew most in the fastest-growing franchises rankings.
More in the guides: home-based franchises and franchise failure rates.
Source: Hite Digital International, LLC, 2022 filing, page 33
Where Hite Digital locations are
At the end of 2021, Hite Digital had locations in 13 states. The most are in Texas, Arizona and California.
- Texas4
- Arizona1
- California1
- Delaware1
- Georgia1
- Idaho1
| State | Franchised | Company-owned | Total |
|---|---|---|---|
| Texas | 4 | 0 | 4 |
| Arizona | 1 | 0 | 1 |
| California | 1 | 0 | 1 |
| Delaware | 0 | 1 | 1 |
| Georgia | 1 | 0 | 1 |
| Idaho | 1 | 0 | 1 |
| Illinois | 1 | 0 | 1 |
| Maine | 1 | 0 | 1 |
| Missouri | 1 | 0 | 1 |
| Ohio | 1 | 0 | 1 |
Source: Hite Digital International, LLC, 2022 filing, page 33
Who owns Hite Digital?
Hite Digital franchises are sold by Hite Digital International, LLC.
From Hite Digital International, LLC’s 2022 filing.
Lawsuits and bankruptcy
| Lawsuits and regulatory actions | None. The filing says no litigation has to be disclosed. |
|---|---|
| Bankruptcy | None. The filing says no bankruptcy has to be disclosed. |
Franchisors must disclose lawsuits and bankruptcies involving the company, its parents and affiliates, and its executives. Many cases are routine disputes with franchisees over fees or contracts; read the descriptions in the filing and ask current owners about anything that worries you.
Source: Hite Digital International, LLC, 2022 filing, litigation on page 7, bankruptcy on page 7
Hite Digital filings
The figures on this page come from Hite Digital International, LLC’s 2022 filing, issued April 30, 2022, on record with the NASAA Electronic Filing Depository.
| Filing | Issued | Registry | On this page |
|---|---|---|---|
| 2022 filing | April 30, 2022 | NASAA depository | Costs, fees and locations, 2019–2021 |
Each link opens the filing as a PDF. See the newest filings across all brands.
