Holiday Stationstores franchise
2025 filing · July 9, 2025
Holiday Stationstores at a glance
A convenience store and fuel station selling gasoline, groceries, food service items and general merchandise. At the end of its 2025 fiscal year there were 538 Holiday Stationstores locations in the US, 83 franchised and 455 company-owned, so most are run by the company itself.
The business
- Industry
- Retail
- Franchisor
- Holiday Diversified Services, LLC
- The company that sells the franchises
- Typical size
- 3,000–4,500 sq ft
What you pay
- Cost to open
- $3.36M–$7.74M
- Newly built store
- Franchise fee
- $25,000
- Paid once, when you sign
- Royalty
- 3.5% + fuel per gallon
- ¾ cent per gallon of motor fuel sold plus 3.5% of gross sales of groceries, food service items, merchandise and services, with a minimum of $500 each accounting period
- Brand fund
- 1%
- 1% of gross sales
- Territory
- None
- No exclusive territory
- Franchisor financing
- Some financing offered
Where it is
- US locations, 2025
- 538
- Franchised and company-owned
- Franchised
- 83
- Company-owned
- 455
- States
- 10
- Most in Minnesota, Wisconsin and South Dakota
Support and records
From Holiday Diversified Services, LLC’s 2025 filing; revenue and net income from the guarantor’s audited financial statements, page 46; SBA status from the SBA Franchise Directory, October 28, 2026.
Guarantor figures are for TMC Franchise Corporation, the parent company that guarantees the franchisor’s obligations to owners. They cover everything that company and its subsidiaries earn, not what a location makes.
Where it ranks
Holiday Stationstores among all franchises with the same figure.
| Figure | Holiday Stationstores | Among all franchises |
|---|---|---|
| Cost to open, midpointHalfway between the low and high estimate | $5,549,350 | Costs more than 97% of franchises |
| Franchise feePaid once, when you sign | $25,000 | Lower than 82% of franchises |
| US locationsFranchised and company-owned | 538 | More than 94% of franchises |
How much a Holiday Stationstores franchise costs
Opening newly built store costs an estimated $3,356,200 to $7,742,500. That covers the franchise fee and everything else needed to open, through the first months of working capital.
Source: Holiday Diversified Services, LLC, 2025 filing, page 1
Holiday Stationstores franchise fee
The franchise fee is $25,000. You pay it when you sign the franchise agreement.
Source: Holiday Diversified Services, LLC, 2025 filing, page 14
Royalty and ongoing fees
| Royalty | ¾ cent per gallon of motor fuel sold plus 3.5% of gross sales of groceries, food service items, merchandise and services, with a minimum of $500 each accounting period. |
|---|---|
| Brand or marketing fund | 1% of gross sales. |
| POS & Back Office System (hardware, software and installation) | $64,000 |
| Transfer Fee | $1,000 per Holiday Stationstore® |
| Initial training fees and travel and living expenses | $1,200 |
The typical franchise royalty is 6% of sales, plus 2% for marketing. See franchise fees and royalties to compare.
Source: Holiday Diversified Services, LLC, 2025 filing, page 15
Other fees as filed, from pages 16–19. The filing lists every fee, including late fees and audit costs.
Sales and earnings
No figures Holiday Stationstores does not share sales or profit figures for its locations. Talking to current and former franchise owners is the usual way to learn what a location earns.
Source: Holiday Diversified Services, LLC, 2025 filing, page 35
SBA loans to Holiday Stationstores franchisees
Lenders approved 4 SBA-backed loans for Holiday Stationstores franchisees from 2014 to 2017, $2.47M in all: 1 7(a) loan and 3 504 loans. All 2 that have ended were paid in full; none was charged off. The other 2 haven’t ended yet.
A charged-off loan is one written off as uncollectible. See SBA franchise loans for how 7(a) and 504 loans work.
Source: SBA 7(a) and 504 loan data, as of September 30, 2026
How Holiday Stationstores compares
Of the 302 retail franchises on this site, Holiday Stationstores is the 301st cheapest to open and the 26th largest by number of locations.
| Figure | Holiday Stationstores | Typical retail brand | Typical franchise |
|---|---|---|---|
| Cost to open, low end | $3.36M | $198K | $222K |
| Cost to open, high end | $7.74M | $425K | $477K |
| Franchise fee | $25K | $35K | $40K |
| Brand fund | 1% | 2% | 2% |
| US locations | 538 | 38 | 21 |
| Change in franchised locations, 0 yrs | −27.2% | 0% | – |
| Shares earnings figures | No | 187 of 302 | 2,147 of 3,352 |
Typical is the median across the 302 brands in retail franchises; typical franchise, across every brand here.
Locations opened and closed
| Year | Franchised | Company-owned |
|---|---|---|
| 2022 | 114 (+5) | 417 |
| 2023 | 117 (+3) | 420 |
| 2024 | 99 (−18) | 444 |
| 2025 | 83 (−16) | 455 |
Closed or left counts terminations, non-renewals, locations bought back by the franchisor and locations that stopped operating. The outlet years below are the franchisor's fiscal years, which end in late April. Company-owned stores are owned by the franchisor's affiliates.
See which brands grew most in the fastest-growing franchises rankings.
More in the guides: gas station franchises and franchise failure rates.
Over 4 years, from the start of 2022 to the end of 2025, franchised locations went from 109 to 83 (−26, −24%). The earlier years come from the brand's 2024 filing.
Source: Holiday Diversified Services, LLC, 2025 filing, page 36
2022: Holiday Diversified Services, LLC, 2024 filing, page 36
Where Holiday Stationstores locations are
At the end of 2025, Holiday Stationstores had locations in 10 states. The most are in Minnesota, Wisconsin and South Dakota.
- Minnesota351
- Wisconsin38
- South Dakota31
- Michigan28
- North Dakota28
- Alaska25
| State | Franchised | Company-owned | Total |
|---|---|---|---|
| Minnesota | 77 | 274 | 351 |
| Wisconsin | 1 | 37 | 38 |
| South Dakota | 2 | 29 | 31 |
| Michigan | 0 | 28 | 28 |
| North Dakota | 3 | 25 | 28 |
| Alaska | 0 | 25 | 25 |
| Montana | 0 | 25 | 25 |
| Washington | 0 | 6 | 6 |
| Idaho | 0 | 4 | 4 |
| Wyoming | 0 | 2 | 2 |
Source: Holiday Diversified Services, LLC, 2025 filing, page 36
Who owns Holiday Stationstores?
Holiday Stationstores franchises are sold by Holiday Diversified Services, LLC.
From Holiday Diversified Services, LLC’s 2025 filing.
Lawsuits and bankruptcy
| Lawsuits and regulatory actions | Yes. The filing describes past or pending cases involving the franchisor, its affiliates or its executives on pages 12–14. |
|---|---|
| Bankruptcy | None. The filing says no bankruptcy has to be disclosed. |
Franchisors must disclose lawsuits and bankruptcies involving the company, its parents and affiliates, and its executives. Many cases are routine disputes with franchisees over fees or contracts; read the descriptions in the filing and ask current owners about anything that worries you.
Source: Holiday Diversified Services, LLC, 2025 filing, litigation on pages 12–14, bankruptcy on page 14
Holiday Stationstores filings
A franchisor files a new disclosure each year it sells franchises. The figures on this page come from Holiday Diversified Services, LLC’s 2025 filing, issued July 9, 2025; the earlier ones below are on record with the Minnesota Department of Commerce and fill in older location counts.
| Filing | Issued | Registry | On this page |
|---|---|---|---|
| 2025 filing | July 9, 2025 | Minnesota | Costs, fees and locations, 2023–2025 |
| 2024 filing | – | Minnesota | Locations, 2022 |
Each link opens the filing as a PDF. See the newest filings across all brands.
