JOJU franchise
2026 filing · April 28, 2026Growing
JOJU at a glance
A restaurant serving Vietnamese banh mi sandwiches, bowls and loaded fries. At the end of 2025 there were 4 JOJU locations in the US, 1 franchised and 3 company-owned, so most are run by the company itself.
The business
- Franchisor
- JOJU Franchise, LLC
- The company that sells the franchises
- Franchisor based in
- Elmhurst, New York
What you pay
- Cost to open
- $216K–$399K
- Fee, build-out and opening working capital
- Franchise fee
- $50,000
- Paid once, when you sign
- Royalty
- 4%
- 4% of gross revenues, paid monthly
- Brand fund
- None now
- Up to 2% of gross revenue; not charged at present
- Renewal fee
- See terms
- 25% of the then current initial franchise fee
- Territory
- Protected
- Protected territory
- Franchisor financing
- None offered
Where it is
- US locations, 2025
- 4
- Franchised and company-owned
- Franchised
- 1
- Company-owned
- 3
- Change in 3 years
- +1
- Franchised locations, 2023–2025
From JOJU Franchise, LLC’s 2026 filing; SBA status from the SBA Franchise Directory, October 28, 2026.
Where it ranks
JOJU among all franchises with the same figure.
| Figure | JOJU | Among all franchises |
|---|---|---|
| Cost to open, midpointHalfway between the low and high estimate | $307,250 | Costs less than 56% of franchises |
| Franchise feePaid once, when you sign | $50,000 | Higher than 70% of franchises |
| RoyaltyShare of sales paid to the franchisor | 4% | Lower than 93% of brands with a set rate |
| US locationsFranchised and company-owned | 4 | Fewer than 74% of franchises |
How much a JOJU franchise costs
Opening one JOJU costs an estimated $215,500 to $399,000. That covers the franchise fee and everything else needed to open, through the first months of working capital.
The biggest costs are construction of leasehold improvements ($50,000 to $100,000) and initial franchise fee ($50,000). Here is every line of the estimate as filed:
| What it pays for | Range | Low | High |
|---|---|---|---|
| Initial Franchise Fee | $50,000 | ||
| Traveling and Living Expenses while Training | $2,000 | $4,000 | |
| Real Property Rent Deposits and Pre-Paid Expenses | $9,000 | $30,000 | |
| Furniture, Fixtures, and Decor | $25,000 | $50,000 | |
| Construction of Leasehold Improvements | $50,000 | $100,000 | |
| Interior Design | $4,000 | $15,000 | |
| Equipment, TV, Cameras, and other Supplies | $25,000 | $50,000 | |
| Initial Inventory | $5,000 | $15,000 | |
| Signage | $3,000 | $10,000 | |
| Grand Opening Advertising | $5,000 | $10,000 | |
| Business Licenses and Permits | $2,000 | $5,000 | |
| Insurance (3 Months) | $3,000 | $5,000 | |
| Professional Fees | $2,500 | $5,000 | |
| Additional Funds (3 months) | $30,000 | $50,000 | |
| Total | $215,500 | $399,000 | |
Source: JOJU Franchise, LLC, 2026 filing, page 18
JOJU franchise fee
The franchise fee is $50,000. You pay it when you sign the franchise agreement.
Source: JOJU Franchise, LLC, 2026 filing, page 11
Royalty and ongoing fees
| Royalty | 4% of gross revenues, paid monthly. |
|---|---|
| Brand or marketing fund | Up to 2% of gross revenue; not charged at present. |
| POS and Software Fees | Approximately $1,000 per month (plus transaction costs) |
| Renewal Fee | 25% of the then current initial franchise fee |
| Local Advertising | Up to 2% of Gross Revenues |
The typical franchise royalty is 6% of sales, plus 2% for marketing. See franchise fees and royalties to compare.
Source: JOJU Franchise, LLC, 2026 filing, page 13
Other fees as filed, from pages 13–14. The filing lists every fee, including late fees and audit costs.
Sales and earnings
No figures JOJU does not share sales or profit figures for its locations. Talking to current and former franchise owners is the usual way to learn what a location earns.
Source: JOJU Franchise, LLC, 2026 filing, page 42
- Estimate Estimated yearly sales per location
- $600K–$1.1M
Estimated from the sales that 292 comparable franchises file, matched on industry, format, cost to open, fees and size.
How JOJU compares
Of the 80 sandwich franchises on this site, JOJU is the 19th cheapest to open and the 58th largest by number of locations.
| Figure | JOJU | Typical sandwich brand | Typical franchise |
|---|---|---|---|
| Cost to open, low end | $216K | $321K | $222K |
| Cost to open, high end | $399K | $683K | $477K |
| Franchise fee | $50K | $32K | $40K |
| Royalty | 4% | 6% | 6% |
| US locations | 4 | 31 | 21 |
| Closed or left per year | 0% | 5.1% | – |
| Shares earnings figures | No | 50 of 80 | 2,147 of 3,352 |
Typical is the median across the 80 brands in sandwich franchises; typical franchise, across every brand here.
Locations opened and closed
| Year | Franchised | Company-owned | Opened | Closed |
|---|---|---|---|---|
| 2023 | 0 (0) | 3 | 0 | 0 |
| 2024 | 1 (+1) | 3 | +1 | 0 |
| 2025 | 1 (0) | 3 | 0 | 0 |
Closed or left counts terminations, non-renewals, locations bought back by the franchisor and locations that stopped operating.
See which brands grew most in the fastest-growing franchises rankings.
More in the guides: sandwich and sub franchise costs and franchise failure rates.
Source: JOJU Franchise, LLC, 2026 filing, page 42
Who owns JOJU?
JOJU franchises are sold by JOJU Franchise, LLC. Its filing names no parent company.
From JOJU Franchise, LLC’s 2026 filing, page 9.
Lawsuits and bankruptcy
| Lawsuits and regulatory actions | None. The filing says no litigation has to be disclosed. |
|---|---|
| Bankruptcy | None. The filing says no bankruptcy has to be disclosed. |
Franchisors must disclose lawsuits and bankruptcies involving the company, its parents and affiliates, and its executives. Many cases are routine disputes with franchisees over fees or contracts; read the descriptions in the filing and ask current owners about anything that worries you.
Source: JOJU Franchise, LLC, 2026 filing, litigation on page 11, bankruptcy on page 11
JOJU filings
The figures on this page come from JOJU Franchise, LLC’s 2026 filing, issued April 28, 2026, on record with the NASAA Electronic Filing Depository.
| Filing | Issued | Registry | On this page |
|---|---|---|---|
| 2026 filing | April 28, 2026 | NASAA depository | Costs, fees and locations, 2023–2025 |
Each link opens the filing as a PDF. See the newest filings across all brands.
Other sandwich franchises
All sandwich franchises
JOJU is also on these lists: restaurant franchises, food franchises.