Locals Love Us franchise
2024 filing · March 6, 2024
Locals Love Us at a glance
A local marketing business that awards and promotes top-rated local businesses chosen by customer reviews. At the end of 2023 there were 12 Locals Love Us locations in the US, 10 franchised and 2 company-owned.
The business
- Industry
- Business services
- Franchisor
- Locals Operating Company, LLC
- The company that sells the franchises
- Franchisor based in
- Sioux Falls, South Dakota
What you pay
- Cost to open
- $67K–$92K
- Fee, build-out and opening working capital
- Franchise fee
- $29,500
- Paid once, when you sign
- Royalty
- 9%
- 9% of gross revenues, paid monthly, plus 1% to the system marketing fund
- Brand fund
- 1%
- 1% of gross revenue, paid monthly
- Renewal fee
- $2,000
- When the agreement ends and you sign again
- Agreement length
- 5 years
- Territory
- Protected
- Protected territory
- Franchisor financing
- None offered
Where it is
- US locations, 2023
- 12
- Franchised and company-owned
- Franchised
- 10
- Company-owned
- 2
- States
- 6
- Most in Texas, Iowa and Louisiana
From Locals Operating Company, LLC’s 2024 filing; SBA status from the SBA Franchise Directory, October 28, 2026.
Where it ranks
Locals Love Us among all franchises with the same figure.
| Figure | Locals Love Us | Among all franchises |
|---|---|---|
| Cost to open, midpointHalfway between the low and high estimate | $79,292 | Costs less than 92% of franchises |
| Franchise feePaid once, when you sign | $29,500 | Lower than 81% of franchises |
| RoyaltyShare of sales paid to the franchisor | 9% | Higher than 94% of brands with a set rate |
| US locationsFranchised and company-owned | 12 | Fewer than 58% of franchises |
How much a Locals Love Us franchise costs
Opening one Locals Love Us costs an estimated $66,750 to $91,833. That covers the franchise fee and everything else needed to open, through the first months of working capital. It is one of the low-cost franchises.
The biggest costs are initial franchise fee ($29,500) and additional funds/working capital – 3 months ($10,000 to $24,000). Here is every line of the estimate as filed:
| What it pays for | Range | Low | High |
|---|---|---|---|
| Initial Franchise Fee | $29,500 | ||
| Website, email, and LoLu Setup Fee | $4,500 | ||
| Office Equipment & Supplies | $0 | $2,500 | |
| Vehicle and Insurance | $1,500 | $4,500 | |
| Business Licenses and Permits | $200 | $500 | |
| Professional Fees | $800 | $2,000 | |
| Business Insurance | $250 | $333 | |
| Training Expenses | $0 | $4,000 | |
| Grand Opening Advertising | $20,000 | ||
| Additional Funds/Working Capital – 3 months | $10,000 | $24,000 | |
| Total | $66,750 | $91,833 | |
Source: Locals Operating Company, LLC, 2024 filing, page 12
Locals Love Us franchise fee
The franchise fee is $29,500. You pay it when you sign the franchise agreement.
Source: Locals Operating Company, LLC, 2024 filing, page 8
Royalty and ongoing fees
| Royalty | 9% of gross revenues, paid monthly, plus 1% to the system marketing fund. |
|---|---|
| Brand or marketing fund | 1% of gross revenue, paid monthly. |
| LoLu Fee for LoLu – Your Personal Digital Assistant | $100 per month |
| Renewal Fee | $2,000 |
| Additional Training | $2,000 per week |
| Local Marketing Expenditures | At least $20,000 each year |
The typical franchise royalty is 6% of sales, plus 2% for marketing. See franchise fees and royalties to compare.
Source: Locals Operating Company, LLC, 2024 filing, page 9
Other fees as filed, from pages 9–11. The filing lists every fee, including late fees and audit costs.
Sales and earnings
No figures Locals Love Us does not share sales or profit figures for its locations. Talking to current and former franchise owners is the usual way to learn what a location earns.
Source: Locals Operating Company, LLC, 2024 filing, page 29
SBA loans to Locals Love Us franchisees
Lenders approved one SBA 7(a) loan for a Locals Love Us franchisee in 2021, for $123K. It hasn’t been paid off or charged off yet.
A charged-off loan is one written off as uncollectible. See SBA franchise loans for how 7(a) and 504 loans work.
Source: SBA 7(a) and 504 loan data, as of September 30, 2026
How Locals Love Us compares
Of the 324 business services franchises on this site, Locals Love Us is the 134th cheapest to open and the 193rd largest by number of locations.
| Figure | Locals Love Us | Typical business services brand | Typical franchise |
|---|---|---|---|
| Cost to open, low end | $67K | $77K | $222K |
| Cost to open, high end | $92K | $136K | $477K |
| Franchise fee | $30K | $45K | $40K |
| Royalty | 9% | 7% | 6% |
| Brand fund | 1% | 2% | 2% |
| US locations | 12 | 32 | 21 |
| Change in franchised locations, 0 yrs | +11.1% | +3.8% | – |
| Shares earnings figures | No | 187 of 324 | 2,147 of 3,352 |
Typical is the median across the 324 brands in business services franchises; typical franchise, across every brand here.
Locations opened and closed
| Year | Franchised | Company-owned |
|---|---|---|
| 2021 | 11 (+2) | 1 |
| 2022 | 10 (−1) | 2 |
| 2023 | 10 (0) | 2 |
Closed or left counts terminations, non-renewals, locations bought back by the franchisor and locations that stopped operating.
See which brands grew most in the fastest-growing franchises rankings.
More in the guides: home-based franchises and franchise failure rates.
Source: Locals Operating Company, LLC, 2024 filing, page 30
Where Locals Love Us locations are
At the end of 2023, Locals Love Us had locations in 6 states. The most are in Texas, Iowa and Louisiana.
- Texas4
- Iowa3
- Louisiana2
- Nebraska1
- North Dakota1
- South Dakota1
| State | Franchised | Company-owned | Total |
|---|---|---|---|
| Texas | 4 | 0 | 4 |
| Iowa | 3 | 0 | 3 |
| Louisiana | 1 | 1 | 2 |
| Nebraska | 0 | 1 | 1 |
| North Dakota | 1 | 0 | 1 |
| South Dakota | 1 | 0 | 1 |
Source: Locals Operating Company, LLC, 2024 filing, page 30
Who owns Locals Love Us?
Locals Love Us franchises are sold by Locals Operating Company, LLC. It is a subsidiary of FiveFour LLC.
From Locals Operating Company, LLC’s 2024 filing, page 6.
Lawsuits and bankruptcy
| Lawsuits and regulatory actions | None. The filing says no litigation has to be disclosed. |
|---|---|
| Bankruptcy | None. The filing says no bankruptcy has to be disclosed. |
Franchisors must disclose lawsuits and bankruptcies involving the company, its parents and affiliates, and its executives. Many cases are routine disputes with franchisees over fees or contracts; read the descriptions in the filing and ask current owners about anything that worries you.
Source: Locals Operating Company, LLC, 2024 filing, litigation on page 8, bankruptcy on page 8
Locals Love Us filings
The figures on this page come from Locals Operating Company, LLC’s 2024 filing, issued March 6, 2024, on record with the NASAA Electronic Filing Depository.
| Filing | Issued | Registry | On this page |
|---|---|---|---|
| 2024 filing | March 6, 2024 | NASAA depository | Costs, fees and locations, 2021–2023 |
Each link opens the filing as a PDF. See the newest filings across all brands.
