MaidThis franchise
2024 filing · April 29, 2024GrowingShares sales figures
MaidThis at a glance
A cleaning referral agency arranging cleanings for homes and vacation rentals. At the end of 2023 there were 15 MaidThis locations in the US, 13 franchised and 2 company-owned.
The business
- Franchisor
- MaidThis Franchising LLC
- The company that sells the franchises
- Franchising since
- 2020
- 4 years of selling franchises
- Franchisor based in
- La Mirada, California
What you pay
- Cost to open
- $50K–$68K
- Fee, build-out and opening working capital
- Franchise fee
- $39,000
- Paid once, when you sign
- Royalty
- 6%
- 6% of gross sales, with an annual minimum
- Brand fund
- Yes
- 2% of gross sales if a fund is set up; it can rise to 3%
- Renewal fee
- $5,000
- When the agreement ends and you sign again
- Agreement length
- 5 years
- Territory
- Protected
- Protected territory
- Franchisor financing
- None offered
Where it is
- US locations, 2023
- 15
- Franchised and company-owned
- Franchised
- 13
- Company-owned
- 2
- Change in 3 years
- +12
- Franchised locations, 2021–2023
- States
- 8
- Most in Florida, North Carolina and California
From MaidThis Franchising LLC’s 2024 filing; SBA status from the SBA Franchise Directory, October 28, 2026.
Where it ranks
MaidThis among all franchises with the same figure.
| Figure | MaidThis | Among all franchises |
|---|---|---|
| Cost to open, midpointHalfway between the low and high estimate | $58,600 | Costs less than 95% of franchises |
| Franchise feePaid once, when you sign | $39,000 | Lower than 58% of franchises |
| RoyaltyShare of sales paid to the franchisor | 6% | Higher than 35% of brands with a set rate |
| US locationsFranchised and company-owned | 15 | Fewer than 55% of franchises |
| Sales per locationYearly, as the brand reports it | $204,548 | Lower than 94% of brands that share sales figures |
| Sales against cost to openYearly sales over the cost midpoint | 3.5× | Higher than 83% of brands that share sales figures |
How much a MaidThis franchise costs
Opening one MaidThis costs an estimated $49,550 to $67,650. That covers the franchise fee and everything else needed to open, through the first months of working capital. It is one of the franchises under $50K.
The biggest costs are initial franchise fee ($39,000) and grand opening marketing ($6,000 to $10,000). Here is every line of the estimate as filed:
| What it pays for | Range | Low | High |
|---|---|---|---|
| Initial Franchise Fee | $39,000 | ||
| Rent (3 Months) and Security Deposit | $0 | $1,200 | |
| Utility Deposits | $0 | $250 | |
| Furniture and Fixtures | $0 | $500 | |
| Equipment and Office Set Up | $0 | $2,500 | |
| Office Supplies | $50 | $200 | |
| Software | $500 | $1,000 | |
| Professional Fees | $500 | $2,000 | |
| Insurance | $400 | $1,000 | |
| Business Licenses, Registrations & Permits | $100 | $1,000 | |
| Grand Opening Marketing | $6,000 | $10,000 | |
| Additional Funds (3 Months) | $3,000 | $9,000 | |
| Total | $49,550 | $67,650 | |
Source: MaidThis Franchising LLC, 2024 filing, page 18
MaidThis franchise fee
The franchise fee is $39,000. You pay it when you sign the franchise agreement.
Source: MaidThis Franchising LLC, 2024 filing, page 9
Royalty and ongoing fees
| Royalty | 6% of gross sales, with an annual minimum. |
|---|---|
| Brand or marketing fund | 2% of gross sales if a fund is set up; it can rise to 3%. |
| Renewal Fee | $5,000 |
The typical franchise royalty is 6% of sales, plus 2% for marketing. See franchise fees and royalties to compare.
Source: MaidThis Franchising LLC, 2024 filing, page 10
Other fees as filed, from page 14. The filing lists every fee, including late fees and audit costs.
Sales and earnings
Shares figures MaidThis publishes sales or earnings figures for its locations. The full tables, with notes on which locations are counted, are in its filing.
- Average revenue
- $204,548
- Median revenue
- $139,090
Yearly figures for 2023, covering franchised locations open all of 2023 (four run part-time) (5 locations). The average and median are worked out from each location's sales as listed in the filing. The average is about 3.5 times the midpoint of the cost to open.
Sales are what a location takes in before rent, payroll, royalties and other costs, not what its owner keeps.
Source: MaidThis Franchising LLC, 2024 filing, pages 50–53
SBA loans to MaidThis franchisees
Lenders approved 7 SBA 7(a) loans for MaidThis franchisees from 2024 to 2026, $765K in all. None has been paid off or charged off yet.
A charged-off loan is one written off as uncollectible. See SBA franchise loans for how 7(a) and 504 loans work.
Source: SBA 7(a) and 504 loan data, as of September 30, 2026
Growth and closures
Share of franchised locations, 2023 / 2021–2023. Typical means the median: half of brands are above it, half below.
| Measure | MaidThis | Typical residential cleaning brand | Typical franchise |
|---|---|---|---|
| GrowthNet change in franchised locations | +160% / +1200% | +2.3% / +11% | +1.2% / +10% |
| ClosuresTerminated, not renewed or stopped operating | 0% / 0% | 2.9% / 10% | 3.9% / 16% |
| Bought backLocations the franchisor took back | 0% / 0% | 0% / 0% | 0% / 0% |
Typical residential cleaning brand is the median of the 11 brands in residential cleaning franchises with three years of counts.
How MaidThis compares
Of the 20 residential cleaning franchises on this site, MaidThis is the 5th cheapest to open and the 11th largest by number of locations.
| Figure | MaidThis | Typical residential cleaning brand | Typical franchise |
|---|---|---|---|
| Cost to open, low end | $50K | $100K | $222K |
| Cost to open, high end | $68K | $144K | $477K |
| Franchise fee | $39K | $43K | $40K |
| Royalty | 6% | 6% | 6% |
| Sales per location | $205K | $409K | $794K |
| US locations | 15 | 21 | 21 |
| Shares earnings figures | Yes | 14 of 20 | 2,147 of 3,352 |
Typical is the median across the 20 brands in residential cleaning franchises; typical franchise, across every brand here.
Locations opened and closed
| Year | Franchised | Company-owned | Opened | Closed |
|---|---|---|---|---|
| 2021 | 2 (+1) | 2 | +1 | 0 |
| 2022 | 5 (+3) | 2 | +3 | 0 |
| 2023 | 13 (+8) | 2 | +8 | 0 |
Closed or left counts terminations, non-renewals, locations bought back by the franchisor and locations that stopped operating.
See which brands grew most in the fastest-growing franchises rankings.
More in the guides: cleaning franchise costs and franchise failure rates.
Source: MaidThis Franchising LLC, 2024 filing, page 57
Where MaidThis locations are
At the end of 2023, MaidThis had locations in 8 states. The most are in Florida, North Carolina and California.
- Florida4
- North Carolina3
- California2
- Colorado1
- Indiana1
- Pennsylvania1
| State | Franchised | Company-owned | Total |
|---|---|---|---|
| Florida | 4 | 0 | 4 |
| North Carolina | 3 | 0 | 3 |
| California | 0 | 2 | 2 |
| Colorado | 1 | 0 | 1 |
| Indiana | 1 | 0 | 1 |
| Pennsylvania | 1 | 0 | 1 |
| South Carolina | 1 | 0 | 1 |
| Utah | 1 | 0 | 1 |
Source: MaidThis Franchising LLC, 2024 filing, page 58
Who owns MaidThis?
MaidThis franchises are sold by MaidThis Franchising LLC.
From MaidThis Franchising LLC’s 2024 filing.
Lawsuits and bankruptcy
| Lawsuits and regulatory actions | None. The filing says no litigation has to be disclosed. |
|---|---|
| Bankruptcy | None. The filing says no bankruptcy has to be disclosed. |
Franchisors must disclose lawsuits and bankruptcies involving the company, its parents and affiliates, and its executives. Many cases are routine disputes with franchisees over fees or contracts; read the descriptions in the filing and ask current owners about anything that worries you.
Source: MaidThis Franchising LLC, 2024 filing, litigation on page 9, bankruptcy on page 9
MaidThis filings
The figures on this page come from MaidThis Franchising LLC’s 2024 filing, issued April 29, 2024, on record with the Minnesota Department of Commerce.
| Filing | Issued | Registry | On this page |
|---|---|---|---|
| 2024 filing | April 29, 2024 | Minnesota | Costs, fees and locations, 2021–2023 |
Each link opens the filing as a PDF. See the newest filings across all brands.
Other residential cleaning franchises
All residential cleaning franchises
MaidThis is also on these lists: cleaning franchises, home service franchises.