Mrs. Fields franchise
2026 filing · June 11, 2026Fewer locationsShares sales figures
Mrs. Fields at a glance
A cookie store selling Mrs. Fields cookies, brownies, cookie cakes and related treats, in a retail store or a kiosk. At the end of its 2025 fiscal year there were 98 Mrs. Fields locations in the US, all franchised.
The business
- Franchisor
- Mrs. Fields Franchising, LLC
- The company that sells the franchises
- Franchisor based in
- New York, New York
What you pay
- Cost to open
- $310K–$494K
- A Mrs. Fields retail store
- Franchise fee
- $35,000
- Paid once, when you sign
- Royalty
- 6%
- 6% of gross revenue, paid weekly
- Brand fund
- 3%
- 3% of gross revenue
- Renewal fee
- See terms
- 20% of then-current Initial Franchise Fee
- Agreement length
- 10 years
- Territory
- None
- No exclusive territory
- Franchisor financing
- None offered
Where it is
- US locations, 2025
- 98
- Franchised and company-owned
- Franchised
- 98
- Company-owned
- 0
- Change in 2 years
- −27
- Franchised locations, 2023–2025
- States
- 23
- Most in California, Illinois and Florida
Support and records
From Mrs. Fields Franchising, LLC’s 2026 filing; revenue and net income from its audited financial statements, page 54; SBA status from the SBA Franchise Directory, October 28, 2026.
Franchisor revenue is the company that sells the franchises (royalties, fees and anything else it earns), not what a location makes.
Where it ranks
Mrs. Fields among all franchises with the same figure.
| Figure | Mrs. Fields | Among all franchises |
|---|---|---|
| Cost to open, midpointHalfway between the low and high estimate | $401,675 | Costs more than 54% of franchises |
| Franchise feePaid once, when you sign | $35,000 | Lower than 61% of franchises |
| RoyaltyShare of sales paid to the franchisor | 6% | Higher than 35% of brands with a set rate |
| US locationsFranchised and company-owned | 98 | More than 76% of franchises |
| Sales per locationYearly, as the brand reports it | $365,166 | Lower than 84% of brands that share sales figures |
| Sales against cost to openYearly sales over the cost midpoint | 0.9× | Lower than 82% of brands that share sales figures |
How much a Mrs. Fields franchise costs
Opening a Mrs. Fields retail store costs an estimated $309,500 to $493,850. That covers the franchise fee and everything else needed to open, through the first months of working capital.
Source: Mrs. Fields Franchising, LLC, 2026 filing, page 16
Mrs. Fields franchise fee
The franchise fee is $35,000. You pay it when you sign the franchise agreement.
Source: Mrs. Fields Franchising, LLC, 2026 filing, page 11
Royalty and ongoing fees
| Royalty | 6% of gross revenue, paid weekly. |
|---|---|
| Brand or marketing fund | 3% of gross revenue. |
| Transfer Fee | 50% of then-current Initial Franchise Fee for existing franchisees |
| Renewal Fee | 20% of then-current Initial Franchise Fee |
The typical franchise royalty is 6% of sales, plus 2% for marketing. See franchise fees and royalties to compare.
Source: Mrs. Fields Franchising, LLC, 2026 filing, page 12
Other fees as filed, from page 14. The filing lists every fee, including late fees and audit costs.
Sales and earnings
Shares figures Mrs. Fields publishes sales or earnings figures for its locations. The full tables, with notes on which locations are counted, are in its filing.
- Average revenue
- $365,166
- Median revenue
- $326,760
Yearly figures for 2025, covering traditional franchised stores and kiosks open all of 2025 (67 locations). The average is about 0.9 times the midpoint of the cost to open.
Sales are what a location takes in before rent, payroll, royalties and other costs, not what its owner keeps.
Source: Mrs. Fields Franchising, LLC, 2026 filing, pages 39–40
SBA loans to Mrs. Fields franchisees
Lenders approved 92 SBA 7(a) loans for Mrs. Fields franchisees from 1992 to 2022, $16.4M in all. Of the 91 that have ended, 78 were paid in full and 13 were charged off (14.3%). The other one hasn’t ended yet.
A charged-off loan is one written off as uncollectible. See SBA franchise loans for how 7(a) and 504 loans work.
Source: SBA 7(a) and 504 loan data, as of September 30, 2026
How Mrs. Fields compares
Of the 112 bakery franchises on this site, Mrs. Fields is the 51st cheapest to open and the 26th largest by number of locations.
| Figure | Mrs. Fields | Typical bakery brand | Typical franchise |
|---|---|---|---|
| Cost to open, low end | $310K | $341K | $222K |
| Cost to open, high end | $494K | $720K | $477K |
| Franchise fee | $35K | $40K | $40K |
| Royalty | 6% | 6% | 6% |
| Brand fund | 3% | 2% | 2% |
| Sales per location | $365K | $792K | $794K |
| US locations | 98 | 16 | 21 |
| Closed or left per year | 14.2% | 3.9% | – |
| Change in franchised locations, 2 yrs | −21.6% | +4.3% | – |
| Shares earnings figures | Yes | 74 of 112 | 2,147 of 3,352 |
Typical is the median across the 112 brands in bakery franchises; typical franchise, across every brand here.
Locations opened and closed
| Year | Franchised | Company-owned | Opened | Closed |
|---|---|---|---|---|
| 2021 | 128 (−10) | – | – | – |
| 2022 | 125 (−3) | – | – | – |
| 2023 | 121 (−4) | 0 | – | – |
| 2024 | 113 (−8) | 0 | +5 | −13 |
| 2025 | 98 (−15) | 0 | +5 | −20 |
Closed or left counts terminations, non-renewals, locations bought back by the franchisor and locations that stopped operating. The 2023 row covers July 1 to December 31, 2023: the franchisor moved its fiscal year end from July 1 to December 31 that year.
See which brands grew most in the fastest-growing franchises rankings.
More in the guides: franchise failure rates.
Over 5 years, from the start of 2021 to the end of 2025, franchised locations went from 138 to 98 (−40, −29%). The earlier years come from the brand's 2024 filing.
Source: Mrs. Fields Franchising, LLC, 2026 filing, page 42
2021–2022: Mrs. Fields Franchising, LLC, 2024 filing, page 43
Where Mrs. Fields locations are
At the end of 2025, Mrs. Fields had franchised locations in 23 states. The most are in California, Illinois and Florida.
- California28
- Illinois18
- Florida8
- New Jersey8
- Michigan5
- Nevada5
| State | Franchised |
|---|---|
| California | 28 |
| Illinois | 18 |
| Florida | 8 |
| New Jersey | 8 |
| Michigan | 5 |
| Nevada | 5 |
| New York | 4 |
| Texas | 4 |
| North Carolina | 3 |
| Louisiana | 2 |
All 23 states
| Pennsylvania | 2 |
|---|---|
| Alabama | 1 |
| Arizona | 1 |
| Colorado | 1 |
| Delaware | 1 |
| Hawaii | 1 |
| Idaho | 1 |
| Kansas | 1 |
| Massachusetts | 1 |
| Ohio | 1 |
| Oklahoma | 1 |
| Utah | 1 |
| Wisconsin | 1 |
Source: Mrs. Fields Franchising, LLC, 2026 filing, page 43
Who owns Mrs. Fields?
Mrs. Fields franchises are sold by Mrs. Fields Franchising, LLC.
From Mrs. Fields Franchising, LLC’s 2026 filing.
Lawsuits and bankruptcy
| Lawsuits and regulatory actions | None. The filing says no litigation has to be disclosed. |
|---|---|
| Bankruptcy | None. The filing says no bankruptcy has to be disclosed. |
Franchisors must disclose lawsuits and bankruptcies involving the company, its parents and affiliates, and its executives. Many cases are routine disputes with franchisees over fees or contracts; read the descriptions in the filing and ask current owners about anything that worries you.
Source: Mrs. Fields Franchising, LLC, 2026 filing, litigation on page 11, bankruptcy on page 11
Mrs. Fields filings
A franchisor files a new disclosure each year it sells franchises. The figures on this page come from Mrs. Fields Franchising, LLC’s 2026 filing, issued June 11, 2026; the earlier ones below are on record with the Minnesota Department of Commerce and fill in older location counts.
| Filing | Issued | Registry | On this page |
|---|---|---|---|
| 2026 filing | June 11, 2026 | Minnesota | Costs, fees and locations, 2023–2025 |
| 2024 filing | – | Minnesota | Locations, 2021–2022 |
Each link opens the filing as a PDF. See the newest filings across all brands.
Other bakery franchises
All bakery franchises
Mrs. Fields is also on these lists: retail franchises, food franchises.