Mystic Flow Wellness Center franchise
2024 filing · November 16, 2024
Mystic Flow Wellness Center at a glance
A non-medical wellness center offering holistic therapeutic services for adults of all ages. At the end of 2023 there were 1 Mystic Flow Wellness Center locations in the US, all company-owned.
The business
- Franchisor
- Benoit Bliss, LLC
- The company that sells the franchises
- Franchisor based in
- Gainesville, Virginia
- Typical size
- 2,000–4,000 sq ft
What you pay
- Cost to open
- $210K–$365K
- Fee, build-out and opening working capital
- Franchise fee
- $40,000
- Paid once, when you sign
- Royalty
- 4%
- 4% of gross revenues, paid monthly, plus 1% system advertising fee
- Brand fund
- 1%
- 1% of gross revenue a month, paid monthly
- Agreement length
- 5 years
- Territory
- None
- No exclusive territory
- Franchisor financing
- None offered
Where it is
- US locations, 2023
- 1
- Franchised and company-owned
- Franchised
- 0
- Company-owned
- 1
- Change in 2 years
- 0
- Franchised locations, 2021–2023
- States
- 1
- Most in Virginia
From Benoit Bliss, LLC’s 2024 filing; SBA status from the SBA Franchise Directory, October 28, 2026.
Where it ranks
Mystic Flow Wellness Center among all franchises with the same figure.
| Figure | Mystic Flow Wellness Center | Among all franchises |
|---|---|---|
| Cost to open, midpointHalfway between the low and high estimate | $287,350 | Costs less than 58% of franchises |
| Franchise feePaid once, when you sign | $40,000 | Lower than 46% of franchises |
| RoyaltyShare of sales paid to the franchisor | 4% | Lower than 93% of brands with a set rate |
| US locationsFranchised and company-owned | 1 | Fewer than 88% of franchises |
How much a Mystic Flow Wellness Center franchise costs
Opening one Mystic Flow Wellness Center costs an estimated $209,825 to $364,875. That covers the franchise fee and everything else needed to open, through the first months of working capital.
The biggest costs are leasehold improvements ($65,000 to $150,000) and equipment, furniture and fixtures ($27,500 to $45,000). Here is every line of the estimate as filed:
| What it pays for | Range | Low | High |
|---|---|---|---|
| Initial Franchise Fee | $40,000 | ||
| Technology | $9,000 | $14,500 | |
| Equipment, Furniture and Fixtures | $27,500 | $45,000 | |
| Real Estate | $13,000 | $18,000 | |
| Leasehold Improvements | $65,000 | $150,000 | |
| Utilities | $600 | $800 | |
| Signage | $4,000 | $12,500 | |
| Start Up Inventory | $14,800 | $21,000 | |
| Grand Opening Marketing | $4,500 | $6,000 | |
| Staffing | $4,500 | $12,500 | |
| Uniforms | $350 | $600 | |
| Insurance | $3,600 | $4,000 | |
| Travel, Lodging and Meals for Initial Training Program | $2,025 | $3,275 | |
| Business Licenses, Permits, Certifications and other Professional Fees | $950 | $1,700 | |
| Additional Funds (3 months) | $20,000 | $35,000 | |
| Total | $209,825 | $364,875 | |
Source: Benoit Bliss, LLC, 2024 filing, page 16
Mystic Flow Wellness Center franchise fee
The franchise fee is $40,000. You pay it when you sign the franchise agreement.
Source: Benoit Bliss, LLC, 2024 filing, page 10
Royalty and ongoing fees
| Royalty | 4% of gross revenues, paid monthly, plus 1% system advertising fee. |
|---|---|
| Brand or marketing fund | 1% of gross revenue a month, paid monthly. |
| Additional Training | $250 per person per day or costs of third- party charges. |
The typical franchise royalty is 6% of sales, plus 2% for marketing. See franchise fees and royalties to compare.
Source: Benoit Bliss, LLC, 2024 filing, page 11
Other fees as filed, from page 12. The filing lists every fee, including late fees and audit costs.
Sales and earnings
No figures Mystic Flow Wellness Center does not share sales or profit figures for its locations. Talking to current and former franchise owners is the usual way to learn what a location earns.
Source: Benoit Bliss, LLC, 2024 filing, page 53
How Mystic Flow Wellness Center compares
Of the 121 spa franchises on this site, Mystic Flow Wellness Center is the 27th cheapest to open and the 95th largest by number of locations.
| Figure | Mystic Flow Wellness Center | Typical spa brand | Typical franchise |
|---|---|---|---|
| Cost to open, low end | $210K | $334K | $222K |
| Cost to open, high end | $365K | $670K | $477K |
| Franchise fee | $40K | $50K | $40K |
| Royalty | 4% | 6% | 6% |
| Brand fund | 1% | 2% | 2% |
| US locations | 1 | 9 | 21 |
| Shares earnings figures | No | 85 of 121 | 2,147 of 3,352 |
Typical is the median across the 121 brands in spa franchises; typical franchise, across every brand here.
Locations opened and closed
| Year | Franchised | Company-owned | Opened | Closed |
|---|---|---|---|---|
| 2021 | 0 (0) | 1 | – | – |
| 2022 | 0 (0) | 1 | 0 | 0 |
| 2023 | 0 (0) | 1 | 0 | 0 |
Closed or left counts terminations, non-renewals, locations bought back by the franchisor and locations that stopped operating.
See which brands grew most in the fastest-growing franchises rankings.
More in the guides: franchise failure rates.
Source: Benoit Bliss, LLC, 2024 filing, page 53
Where Mystic Flow Wellness Center locations are
At the end of 2023, Mystic Flow Wellness Center had locations in 1 state. The most are in Virginia.
- Virginia1
| State | Franchised | Company-owned | Total |
|---|---|---|---|
| Virginia | 0 | 1 | 1 |
Source: Benoit Bliss, LLC, 2024 filing, page 54
Who owns Mystic Flow Wellness Center?
Mystic Flow Wellness Center franchises are sold by Benoit Bliss, LLC. Its filing names no parent company.
From Benoit Bliss, LLC’s 2024 filing, page 7.
Lawsuits and bankruptcy
| Lawsuits and regulatory actions | None. The filing says no litigation has to be disclosed. |
|---|---|
| Bankruptcy | None. The filing says no bankruptcy has to be disclosed. |
Franchisors must disclose lawsuits and bankruptcies involving the company, its parents and affiliates, and its executives. Many cases are routine disputes with franchisees over fees or contracts; read the descriptions in the filing and ask current owners about anything that worries you.
Source: Benoit Bliss, LLC, 2024 filing, litigation on page 10, bankruptcy on page 10
Mystic Flow Wellness Center filings
The figures on this page come from Benoit Bliss, LLC’s 2024 filing, issued November 16, 2024, on record with the NASAA Electronic Filing Depository.
| Filing | Issued | Registry | On this page |
|---|---|---|---|
| 2024 filing | November 16, 2024 | NASAA depository | Costs, fees and locations, 2021–2023 |
Each link opens the filing as a PDF. See the newest filings across all brands.
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