Natural Life franchise
2024 filing · April 22, 2024GrowingShares sales figures
Natural Life at a glance
A wellness store selling CBD and hemp products, supplements and other lifestyle goods. At the end of 2023 there were 19 Natural Life locations in the US, 13 franchised and 6 company-owned.
The business
- Franchisor
- Natural Life Franchise Corp
- The company that sells the franchises
- Franchising since
- 2019
- 5 years of selling franchises
- First location
- 2018
- Franchisor based in
- Tallahassee, Florida
- Typical size
- 800–1,500 sq ft
What you pay
- Cost to open
- $205K–$354K
- Fee, build-out and opening working capital
- Franchise fee
- $40,000
- Paid once, when you sign
- Royalty
- 5%
- The greater of 5% of gross sales or $200 a week
- Brand fund
- 2%
- 2% of gross sales, paid with the royalty
- Renewal fee
- $5,000
- When the agreement ends and you sign again
- Territory
- Limited
- Limited protection
- Franchisor financing
- None offered
Where it is
- US locations, 2023
- 19
- Franchised and company-owned
- Franchised
- 13
- Company-owned
- 6
- Change in 3 years
- +12
- Franchised locations, 2021–2023
- States
- 9
- Most in Florida, Georgia and Massachusetts
From Natural Life Franchise Corp’s 2024 filing; SBA status from the SBA Franchise Directory, October 28, 2026.
Where it ranks
Natural Life among all franchises with the same figure.
| Figure | Natural Life | Among all franchises |
|---|---|---|
| Cost to open, midpointHalfway between the low and high estimate | $279,450 | Costs less than 59% of franchises |
| Franchise feePaid once, when you sign | $40,000 | Lower than 46% of franchises |
| RoyaltyShare of sales paid to the franchisor | 5% | Lower than 69% of brands with a set rate |
| US locationsFranchised and company-owned | 19 | Fewer than 51% of franchises |
| Sales per locationYearly, as the brand reports it | $221,839 | Lower than 93% of brands that share sales figures |
| Sales against cost to openYearly sales over the cost midpoint | 0.8× | Lower than 88% of brands that share sales figures |
How much a Natural Life franchise costs
Opening one Natural Life costs an estimated $205,300 to $353,600. That covers the franchise fee and everything else needed to open, through the first months of working capital.
The biggest costs are construction ($15,000 to $60,000) and opening inventory ($40,000 to $60,000). Here is every line of the estimate as filed:
| What it pays for | Range | Low | High |
|---|---|---|---|
| Initial Franchise Fee | $40,000 | ||
| Initial Training Fee | $5,000 | ||
| Initial Training Expenses | $2,000 | $4,000 | |
| Real Estate Management Fee | $5,000 | ||
| Project Management Fee | $15,000 | ||
| Lease Deposit & 3 Months’ Rent | $10,000 | $20,000 | |
| Construction | $15,000 | $60,000 | |
| Furniture, Fixtures & Décor | $15,000 | $25,000 | |
| Signage | $3,500 | $8,000 | |
| Technology Systems | $4,450 | $8,600 | |
| Office Supplies | $300 | $1,000 | |
| Opening Inventory | $40,000 | $60,000 | |
| Grand Opening Advertising | $20,000 | $25,000 | |
| Utility Deposits | $500 | $2,500 | |
| Permits and Licenses | $300 | $1,500 | |
| Professional Fees | $1,500 | $5,000 | |
| Insurance | $750 | $2,000 | |
| Preopening Payroll | $2,000 | $6,000 | |
| Additional Funds (3 months) | $25,000 | $60,000 | |
| Total | $205,300 | $353,600 | |
Source: Natural Life Franchise Corp, 2024 filing, page 16
Natural Life franchise fee
The franchise fee is $40,000. You pay it when you sign the franchise agreement.
Source: Natural Life Franchise Corp, 2024 filing, page 11
Royalty and ongoing fees
| Royalty | The greater of 5% of gross sales or $200 a week. |
|---|---|
| Brand or marketing fund | 2% of gross sales, paid with the royalty. |
| Technology Systems | $4,450 to $8,600 |
| Transfer Fee | [Franchise Agreement] $10,000 |
| Renewal Fee | $5,000 |
| Local Marketing Commitment | 2% of Gross Sales |
The typical franchise royalty is 6% of sales, plus 2% for marketing. See franchise fees and royalties to compare.
Source: Natural Life Franchise Corp, 2024 filing, page 12
Other fees as filed, from pages 12–16. The filing lists every fee, including late fees and audit costs.
Sales and earnings
Shares figures Natural Life publishes sales or earnings figures for its locations. The full tables, with notes on which locations are counted, are in its filing.
- Average sales
- $221,839
- Median sales
- $217,608
Yearly figures for 2023, covering franchised stores open all of 2023 (5 locations). The average is about 0.8 times the midpoint of the cost to open.
Sales are what a location takes in before rent, payroll, royalties and other costs, not what its owner keeps.
Source: Natural Life Franchise Corp, 2024 filing, pages 43–45
Growth and closures
Share of franchised locations, 2023 / 2021–2023. Typical means the median: half of brands are above it, half below.
| Measure | Natural Life | Typical health and wellness brand | Typical franchise |
|---|---|---|---|
| GrowthNet change in franchised locations | +160% / +1200% | +6.7% / +23% | +1.2% / +10% |
| ClosuresTerminated, not renewed or stopped operating | 0% / 100% | 6.3% / 29% | 3.9% / 16% |
| Bought backLocations the franchisor took back | 0% / 100% | 0% / 0% | 0% / 0% |
Typical health and wellness brand is the median of the 57 brands in health and wellness franchises with three years of counts.
How Natural Life compares
Of the 199 health and wellness franchises on this site, Natural Life is the 89th cheapest to open and the 70th largest by number of locations.
| Figure | Natural Life | Typical health and wellness brand | Typical franchise |
|---|---|---|---|
| Cost to open, low end | $205K | $224K | $222K |
| Cost to open, high end | $354K | $498K | $477K |
| Franchise fee | $40K | $45K | $40K |
| Royalty | 5% | 6% | 6% |
| Brand fund | 2% | 2% | 2% |
| Sales per location | $222K | $711K | $794K |
| US locations | 19 | 10 | 21 |
| Shares earnings figures | Yes | 125 of 199 | 2,147 of 3,352 |
Typical is the median across the 199 brands in health and wellness franchises; typical franchise, across every brand here.
Locations opened and closed
| Year | Franchised | Company-owned | Opened | Closed |
|---|---|---|---|---|
| 2021 | 5 (+4) | 6 | +4 | 0 |
| 2022 | 5 (0) | 7 | +2 | −2 |
| 2023 | 13 (+8) | 6 | +8 | 0 |
Closed or left counts terminations, non-renewals, locations bought back by the franchisor and locations that stopped operating.
See which brands grew most in the fastest-growing franchises rankings.
More in the guides: franchise failure rates.
Source: Natural Life Franchise Corp, 2024 filing, page 45
Where Natural Life locations are
At the end of 2023, Natural Life had locations in 9 states. The most are in Florida, Georgia and Massachusetts.
- Florida9
- Georgia2
- Massachusetts2
- Arizona1
- Missouri1
- Nevada1
| State | Franchised | Company-owned | Total |
|---|---|---|---|
| Florida | 3 | 6 | 9 |
| Georgia | 2 | 0 | 2 |
| Massachusetts | 2 | 0 | 2 |
| Arizona | 1 | 0 | 1 |
| Missouri | 1 | 0 | 1 |
| Nevada | 1 | 0 | 1 |
| Ohio | 1 | 0 | 1 |
| Tennessee | 1 | 0 | 1 |
| Texas | 1 | 0 | 1 |
Source: Natural Life Franchise Corp, 2024 filing, page 46
Who owns Natural Life?
Natural Life franchises are sold by Natural Life Franchise Corp.
From Natural Life Franchise Corp’s 2024 filing.
Lawsuits and bankruptcy
| Lawsuits and regulatory actions | None. The filing says no litigation has to be disclosed. |
|---|---|
| Bankruptcy | None. The filing says no bankruptcy has to be disclosed. |
Franchisors must disclose lawsuits and bankruptcies involving the company, its parents and affiliates, and its executives. Many cases are routine disputes with franchisees over fees or contracts; read the descriptions in the filing and ask current owners about anything that worries you.
Source: Natural Life Franchise Corp, 2024 filing, litigation on page 11, bankruptcy on page 11
Natural Life filings
The figures on this page come from Natural Life Franchise Corp’s 2024 filing, issued April 22, 2024, on record with the Minnesota Department of Commerce.
| Filing | Issued | Registry | On this page |
|---|---|---|---|
| 2024 filing | April 22, 2024 | Minnesota | Costs, fees and locations, 2021–2023 |
Each link opens the filing as a PDF. See the newest filings across all brands.
Other health and wellness franchises
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