Orange Shoe Personal Fitness franchise
2024 filing · October 14, 2024Growing
Orange Shoe Personal Fitness at a glance
A personal fitness studio offering one-on-one training, small-group classes, corporate wellness and nutrition coaching. At the end of 2023 there were 11 Orange Shoe Personal Fitness locations in the US, all franchised.
The business
- Franchisor
- Financial Achievements Corporation
- The company that sells the franchises
- Franchising since
- 2009
- 15 years of selling franchises
- Franchisor based in
- Pewaukee, Wisconsin
- Typical size
- 1,800–2,500 sq ft
What you pay
- Cost to open
- $99K–$325K
- A single studio
- Franchise fee
- $39,000
- Paid once, when you sign
- Royalty
- 6%
- 6% of monthly gross revenues, paid monthly, plus 2% to the marketing fund
- Brand fund
- 2%
- 2.0% of monthly gross revenue, paid monthly
- Renewal fee
- See terms
- 100% of then current Initial Franchise Fee
- Territory
- Limited
- Limited protection
- Franchisor financing
- None offered
Where it is
- US locations, 2023
- 11
- Franchised and company-owned
- Franchised
- 11
- Company-owned
- 0
- Change in 2 years
- +1
- Franchised locations, 2021–2023
- States
- 2
- Most in Wisconsin and Illinois
From Financial Achievements Corporation’s 2024 filing; SBA status from the SBA Franchise Directory, October 28, 2026.
Where it ranks
Orange Shoe Personal Fitness among all franchises with the same figure.
| Figure | Orange Shoe Personal Fitness | Among all franchises |
|---|---|---|
| Cost to open, midpointHalfway between the low and high estimate | $211,800 | Costs less than 68% of franchises |
| Franchise feePaid once, when you sign | $39,000 | Lower than 58% of franchises |
| RoyaltyShare of sales paid to the franchisor | 6% | Higher than 35% of brands with a set rate |
| US locationsFranchised and company-owned | 11 | Fewer than 60% of franchises |
How much a Orange Shoe Personal Fitness franchise costs
Opening a single studio costs an estimated $98,600 to $325,000. That covers the franchise fee and everything else needed to open, through the first months of working capital. It is one of the low-cost franchises.
The biggest costs are leasehold improvements ($0 to $125,000) and additional funds/working capital (3 months) ($30,000 to $60,000). Here is every line of the estimate as filed:
| What it pays for | Range | Low | High |
|---|---|---|---|
| Initial Franchise Fee | $39,000 | ||
| Lease, Utility & Security Deposits | $0 | $8,500 | |
| Leasehold Improvements | $0 | $125,000 | |
| Signage | $2,000 | $8,500 | |
| Fitness Equipment | $5,000 | $45,000 | |
| Electronic Equipment and Software | $6,000 | $8,000 | |
| Branded Apparel and Products | $2,000 | $5,000 | |
| Furniture & Fixtures | $4,000 | $6,000 | |
| Office Supplies & Misc. | $2,500 | $3,500 | |
| Business Licenses & Permits | $100 | $500 | |
| Professional Fees | $500 | $3,500 | |
| Insurance | $1,500 | $2,500 | |
| Initial Training | $3,000 | $4,000 | |
| Grand Opening Marketing | $3,000 | $6,000 | |
| Additional Funds/Working Capital (3 months) | $30,000 | $60,000 | |
| Total | $98,600 | $325,000 | |
Source: Financial Achievements Corporation, 2024 filing, page 17
Orange Shoe Personal Fitness franchise fee
The franchise fee is $39,000. You pay it when you sign the franchise agreement.
Source: Financial Achievements Corporation, 2024 filing, page 11
Royalty and ongoing fees
| Royalty | 6% of monthly gross revenues, paid monthly, plus 2% to the marketing fund. |
|---|---|
| Brand or marketing fund | 2.0% of monthly gross revenue, paid monthly. |
| Required Software | Estimated at $355 per month currently |
| Transfer Fee | $10,000 plus our reasonable out-of- pocket expenses |
| Renewal Fee | 100% of then current Initial Franchise Fee |
| Training Fee for Additional Attendees at the Initial Training Course | Out-of-pocket expenses plus $2,500 payable to us |
| Local Marketing | 4% of monthly Gross Revenues |
The typical franchise royalty is 6% of sales, plus 2% for marketing. See franchise fees and royalties to compare.
Source: Financial Achievements Corporation, 2024 filing, page 12
Other fees as filed, from pages 12–15. The filing lists every fee, including late fees and audit costs.
Sales and earnings
No figures Orange Shoe Personal Fitness does not share sales or profit figures for its locations. Talking to current and former franchise owners is the usual way to learn what a location earns.
Source: Financial Achievements Corporation, 2024 filing, page 49
SBA loans to Orange Shoe Personal Fitness franchisees
Lenders approved 3 SBA 7(a) loans for Orange Shoe Personal Fitness franchisees from 2021 to 2025, $745K in all. One has been paid in full; none was charged off. The other 2 haven’t ended yet.
A charged-off loan is one written off as uncollectible. See SBA franchise loans for how 7(a) and 504 loans work.
Source: SBA 7(a) and 504 loan data, as of September 30, 2026
How Orange Shoe Personal Fitness compares
Of the 92 gym franchises on this site, Orange Shoe Personal Fitness is the 6th cheapest to open and the 52nd largest by number of locations.
| Figure | Orange Shoe Personal Fitness | Typical gym brand | Typical franchise |
|---|---|---|---|
| Cost to open, low end | $99K | $342K | $222K |
| Cost to open, high end | $325K | $653K | $477K |
| Franchise fee | $39K | $50K | $40K |
| Royalty | 6% | 6.5% | 6% |
| Brand fund | 2% | 2% | 2% |
| US locations | 11 | 17 | 21 |
| Closed or left per year | 0% | 4.8% | – |
| Change in franchised locations, 2 yrs | +10% | +42.9% | – |
| Shares earnings figures | No | 53 of 92 | 2,147 of 3,352 |
Typical is the median across the 92 brands in gym franchises; typical franchise, across every brand here.
Locations opened and closed
| Year | Franchised | Company-owned | Opened | Closed |
|---|---|---|---|---|
| 2021 | 11 (+1) | 0 | +1 | 0 |
| 2022 | 11 (0) | 0 | 0 | 0 |
| 2023 | 11 (0) | 0 | – | – |
Closed or left counts terminations, non-renewals, locations bought back by the franchisor and locations that stopped operating.
See which brands grew most in the fastest-growing franchises rankings.
More in the guides: fitness franchise costs and franchise failure rates.
Source: Financial Achievements Corporation, 2024 filing, page 50
Where Orange Shoe Personal Fitness locations are
At the end of 2023, Orange Shoe Personal Fitness had franchised locations in 2 states. The most are in Wisconsin and Illinois.
- Wisconsin10
- Illinois3
Source: Financial Achievements Corporation, 2024 filing, page 50
Who owns Orange Shoe Personal Fitness?
Orange Shoe Personal Fitness franchises are sold by Financial Achievements Corporation. Its filing names no parent company.
From Financial Achievements Corporation’s 2024 filing, page 8.
Lawsuits and bankruptcy
| Lawsuits and regulatory actions | None. The filing says no litigation has to be disclosed. |
|---|---|
| Bankruptcy | None. The filing says no bankruptcy has to be disclosed. |
Franchisors must disclose lawsuits and bankruptcies involving the company, its parents and affiliates, and its executives. Many cases are routine disputes with franchisees over fees or contracts; read the descriptions in the filing and ask current owners about anything that worries you.
Source: Financial Achievements Corporation, 2024 filing, litigation on page 10, bankruptcy on page 10
Orange Shoe Personal Fitness filings
The figures on this page come from Financial Achievements Corporation’s 2024 filing, issued October 14, 2024, on record with the NASAA Electronic Filing Depository.
| Filing | Issued | Registry | On this page |
|---|---|---|---|
| 2024 filing | October 14, 2024 | NASAA depository | Costs, fees and locations, 2021–2023 |
Each link opens the filing as a PDF. See the newest filings across all brands.
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