Performance360 franchise
2025 filing · February 21, 2025GrowingShares sales figures
Performance360 at a glance
A strength and conditioning gym offering coached group workouts and personal training. At the end of 2024 there were 11 Performance360 locations in the US, 9 franchised and 2 company-owned.
The business
- Franchisor
- Performance360 Franchise Group, LLC
- The company that sells the franchises
- Franchisor based in
- San Diego, California
- Typical size
- 2,000–4,000 sq ft
What you pay
- Cost to open
- $271K–$555K
- Fee, build-out and opening working capital
- Franchise fee
- $49,000
- Paid once, when you sign
- Royalty
- 8%
- 8% of gross revenue
- Renewal fee
- See terms
- 25% of the then- current initial franchise fee
- Agreement length
- 10 years
- Territory
- None
- No exclusive territory
Where it is
- US locations, 2024
- 11
- Franchised and company-owned
- Franchised
- 9
- Company-owned
- 2
- Change in 2 years
- +9
- Franchised locations, 2022–2024
- States
- 2
- Most in California and Colorado
From Performance360 Franchise Group, LLC’s 2025 filing; revenue and net loss from its audited financial statements, page 128; SBA status from the SBA Franchise Directory, October 28, 2026.
Franchisor revenue is the company that sells the franchises (royalties, fees and anything else it earns), not what a location makes.
Where it ranks
Performance360 among all franchises with the same figure.
| Figure | Performance360 | Among all franchises |
|---|---|---|
| Cost to open, midpointHalfway between the low and high estimate | $412,875 | Costs more than 56% of franchises |
| Franchise feePaid once, when you sign | $49,000 | Higher than 62% of franchises |
| RoyaltyShare of sales paid to the franchisor | 8% | Higher than 85% of brands with a set rate |
| US locationsFranchised and company-owned | 11 | Fewer than 60% of franchises |
| Sales per locationYearly, as the brand reports it | $274,526 | Lower than 90% of brands that share sales figures |
| Sales against cost to openYearly sales over the cost midpoint | 0.7× | Lower than 93% of brands that share sales figures |
How much a Performance360 franchise costs
Opening one Performance360 costs an estimated $270,750 to $555,000. That covers the franchise fee and everything else needed to open, through the first months of working capital.
The biggest costs are facility buildout ($50,000 to $200,000) and equipment ($50,000 to $75,000). Here is every line of the estimate as filed:
| What it pays for | Range | Low | High |
|---|---|---|---|
| Initial Franchise Fee | $49,000 | ||
| Facility Buildout | $50,000 | $200,000 | |
| Equipment | $50,000 | $75,000 | |
| Flooring | $15,000 | $25,000 | |
| Security Deposit and 1st Month of Rent | $20,000 | $40,000 | |
| Grand Opening Budget | $15,000 | $25,000 | |
| Signage | $5,000 | $15,000 | |
| Furniture and Fixtures | $3,500 | $5,000 | |
| Inventory & Supplies | $3,000 | $5,000 | |
| Business Permits | $0 | $30,000 | |
| Utility Deposits | $250 | $1,000 | |
| Insurance | $5,000 | ||
| Pre-Opening In-Person Training | $5,000 | ||
| Operating Cash on hand | $50,000 | $75,000 | |
| Total | $270,750 | $555,000 | |
Source: Performance360 Franchise Group, LLC, 2025 filing, page 14
Performance360 franchise fee
The franchise fee is $49,000. You pay it when you sign the franchise agreement.
Source: Performance360 Franchise Group, LLC, 2025 filing, page 8
Royalty and ongoing fees
| Royalty | 8% of gross revenue. |
|---|---|
| Technology Fee | $750 per month |
| Transfer Fee | 50% of the then current Initial Franchise Fee |
| Franchise Renewal Fee | 25% of the then- current initial franchise fee |
| Local Advertising | A minimum of $500 per month. |
The typical franchise royalty is 6% of sales, plus 2% for marketing. See franchise fees and royalties to compare.
Source: Performance360 Franchise Group, LLC, 2025 filing, page 9
Other fees as filed, from pages 9–10. The filing lists every fee, including late fees and audit costs.
Sales and earnings
Shares figures Performance360 publishes sales or earnings figures for its locations. The full tables, with notes on which locations are counted, are in its filing.
- Average revenue
- $274,526
- Average EBITDA before financing costs
- $35,230
Yearly figures for 2024, covering franchised gyms open 12 to 36 months. The average is about 0.7 times the midpoint of the cost to open.
Sales are what a location takes in before rent, payroll, royalties and other costs, not what its owner keeps.
Source: Performance360 Franchise Group, LLC, 2025 filing, pages 36–38
SBA loans to Performance360 franchisees
Lenders approved 2 SBA 7(a) loans for Performance360 franchisees in 2023, $303K in all. None has been paid off or charged off yet.
A charged-off loan is one written off as uncollectible. See SBA franchise loans for how 7(a) and 504 loans work.
Source: SBA 7(a) and 504 loan data, as of September 30, 2026
How Performance360 compares
Of the 92 gym franchises on this site, Performance360 is the 32nd cheapest to open and the 53rd largest by number of locations.
| Figure | Performance360 | Typical gym brand | Typical franchise |
|---|---|---|---|
| Cost to open, low end | $271K | $342K | $222K |
| Cost to open, high end | $555K | $653K | $477K |
| Franchise fee | $49K | $50K | $40K |
| Royalty | 8% | 6.5% | 6% |
| Sales per location | $275K | $465K | $794K |
| US locations | 11 | 17 | 21 |
| Closed or left per year | 0% | 4.8% | – |
| Shares earnings figures | Yes | 53 of 92 | 2,147 of 3,352 |
Typical is the median across the 92 brands in gym franchises; typical franchise, across every brand here.
Locations opened and closed
| Year | Franchised | Company-owned | Opened | Closed |
|---|---|---|---|---|
| 2022 | 0 (0) | 3 | 0 | 0 |
| 2023 | 6 (+6) | 3 | – | – |
| 2024 | 9 (+3) | 2 | +3 | 0 |
Closed or left counts terminations, non-renewals, locations bought back by the franchisor and locations that stopped operating.
See which brands grew most in the fastest-growing franchises rankings.
More in the guides: fitness franchise costs and franchise failure rates.
Source: Performance360 Franchise Group, LLC, 2025 filing, page 39
Where Performance360 locations are
At the end of 2024, Performance360 had locations in 2 states. The most are in California and Colorado.
- California10
- Colorado1
| State | Franchised | Company-owned | Total |
|---|---|---|---|
| California | 8 | 2 | 10 |
| Colorado | 1 | 0 | 1 |
Source: Performance360 Franchise Group, LLC, 2025 filing, page 40
Who owns Performance360?
Performance360 franchises are sold by Performance360 Franchise Group, LLC. Its filing names no parent company.
From Performance360 Franchise Group, LLC’s 2025 filing, page 6.
Lawsuits and bankruptcy
| Lawsuits and regulatory actions | None. The filing says no litigation has to be disclosed. |
|---|---|
| Bankruptcy | None. The filing says no bankruptcy has to be disclosed. |
Franchisors must disclose lawsuits and bankruptcies involving the company, its parents and affiliates, and its executives. Many cases are routine disputes with franchisees over fees or contracts; read the descriptions in the filing and ask current owners about anything that worries you.
Source: Performance360 Franchise Group, LLC, 2025 filing, litigation on page 8, bankruptcy on page 8
Performance360 filings
The figures on this page come from Performance360 Franchise Group, LLC’s 2025 filing, issued February 21, 2025, on record with the NASAA Electronic Filing Depository.
| Filing | Issued | Registry | On this page |
|---|---|---|---|
| 2025 filing | February 21, 2025 | NASAA depository | Costs, fees and locations, 2022–2024 |
Each link opens the filing as a PDF. See the newest filings across all brands.
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