Purvelo franchise
2024 filing · August 12, 2024
Purvelo at a glance
A cycling studio offering spin and other fitness classes. At the end of 2023 there were 4 Purvelo locations in the US, 2 franchised and 2 company-owned.
The business
- Franchisor
- Purvelo Franchising, LLC
- The company that sells the franchises
- Current franchisor selling since
- 2022
- 2 years of selling franchises
- Franchisor based in
- Charlottesville, Virginia
- Typical size
- 1,800–2,200 sq ft
What you pay
- Cost to open
- $356K–$512K
- Fee, build-out and opening working capital
- Franchise fee
- $45,000
- Paid once, when you sign
- Royalty
- 6%
- The greater of 6% of gross sales or $250 a week, paid weekly, plus 2% to the marketing fund
- Brand fund
- 2%
- 2% of gross sales, paid weekly
- Renewal fee
- $10,000
- When the agreement ends and you sign again
- Agreement length
- 10 years
- Territory
- Protected
- Protected territory
- Franchisor financing
- None offered
Where it is
- US locations, 2023
- 4
- Franchised and company-owned
- Franchised
- 2
- Company-owned
- 2
- States
- 4
- Most in Alabama, Georgia and Texas
From Purvelo Franchising, LLC’s 2024 filing; SBA status from the SBA Franchise Directory, October 28, 2026.
Where it ranks
Purvelo among all franchises with the same figure.
| Figure | Purvelo | Among all franchises |
|---|---|---|
| Cost to open, midpointHalfway between the low and high estimate | $434,120 | Costs more than 58% of franchises |
| Franchise feePaid once, when you sign | $45,000 | Higher than 55% of franchises |
| RoyaltyShare of sales paid to the franchisor | 6% | Higher than 35% of brands with a set rate |
| US locationsFranchised and company-owned | 4 | Fewer than 74% of franchises |
How much a Purvelo franchise costs
Opening one Purvelo costs an estimated $355,920 to $512,320. That covers the franchise fee and everything else needed to open, through the first months of working capital.
The biggest costs are real estate and/or leasehold improvements ($150,000 to $250,000) and fitness equipment and studio furnishings ($70,000 to $97,000). Here is every line of the estimate as filed:
| What it pays for | Range | Low | High |
|---|---|---|---|
| Franchise Fee | $45,000 | ||
| Pre-Opening Retail Inventory Package | $6,000 | ||
| Technology Setup Package | $5,000 | ||
| Training Expenses | $2,000 | $4,000 | |
| Real Estate and/or Leasehold Improvements | $150,000 | $250,000 | |
| Fitness Equipment and Studio Furnishings | $70,000 | $97,000 | |
| Office Computer System and Supplies | $500 | $3,000 | |
| Insurance | $2,000 | $5,000 | |
| Signage | $10,000 | $18,000 | |
| Grand Opening Marketing Spend | $20,000 | ||
| Technology Fee | $2,820 | ||
| Licenses/Bonds | $100 | $1,500 | |
| Professional Fees | $2,500 | $5,000 | |
| Additional Funds (3 months) | $40,000 | $50,000 | |
| Total | $355,920 | $512,320 | |
Source: Purvelo Franchising, LLC, 2024 filing, page 23
Purvelo franchise fee
The franchise fee is $45,000. You pay it when you sign the franchise agreement.
Source: Purvelo Franchising, LLC, 2024 filing, page 17
Royalty and ongoing fees
| Royalty | The greater of 6% of gross sales or $250 a week, paid weekly, plus 2% to the marketing fund. |
|---|---|
| Brand or marketing fund | 2% of gross sales, paid weekly. |
| Technology Fee | Currently, $235 per week |
| Transfer Fee | $10,000 |
| Renewal Fee | $10,000 |
| Training Fee | Currently, $500 per day per trainer. |
The typical franchise royalty is 6% of sales, plus 2% for marketing. See franchise fees and royalties to compare.
Source: Purvelo Franchising, LLC, 2024 filing, page 18
Other fees as filed, from pages 19–21. The filing lists every fee, including late fees and audit costs.
Sales and earnings
No figures Purvelo does not share sales or profit figures for its locations. Talking to current and former franchise owners is the usual way to learn what a location earns.
Source: Purvelo Franchising, LLC, 2024 filing, page 53
How Purvelo compares
Of the 92 gym franchises on this site, Purvelo is the 50th cheapest to open and the 66th largest by number of locations.
| Figure | Purvelo | Typical gym brand | Typical franchise |
|---|---|---|---|
| Cost to open, low end | $356K | $342K | $222K |
| Cost to open, high end | $512K | $653K | $477K |
| Franchise fee | $45K | $50K | $40K |
| Royalty | 6% | 6.5% | 6% |
| Brand fund | 2% | 2% | 2% |
| US locations | 4 | 17 | 21 |
| Shares earnings figures | No | 53 of 92 | 2,147 of 3,352 |
Typical is the median across the 92 brands in gym franchises; typical franchise, across every brand here.
Locations opened and closed
| Year | Franchised | Company-owned |
|---|---|---|
| 2021 | 0 (0) | 4 |
| 2022 | 0 (0) | 4 |
| 2023 | 2 (+2) | 2 |
Closed or left counts terminations, non-renewals, locations bought back by the franchisor and locations that stopped operating.
See which brands grew most in the fastest-growing franchises rankings.
More in the guides: fitness franchise costs and franchise failure rates.
Source: Purvelo Franchising, LLC, 2024 filing, page 53
Where Purvelo locations are
At the end of 2023, Purvelo had locations in 4 states. The most are in Alabama, Georgia and Texas.
- Alabama1
- Georgia1
- Texas1
- Virginia1
Source: Purvelo Franchising, LLC, 2024 filing, page 54
Who owns Purvelo?
Purvelo franchises are sold by Purvelo Franchising, LLC. It is a subsidiary of Extraordinary Brands, LLC.
From Purvelo Franchising, LLC’s 2024 filing, page 9.
Lawsuits and bankruptcy
| Lawsuits and regulatory actions | Yes. The filing describes past or pending cases involving the franchisor, its affiliates or its executives on pages 14–17. |
|---|---|
| Bankruptcy | None. The filing says no bankruptcy has to be disclosed. |
Franchisors must disclose lawsuits and bankruptcies involving the company, its parents and affiliates, and its executives. Many cases are routine disputes with franchisees over fees or contracts; read the descriptions in the filing and ask current owners about anything that worries you.
Source: Purvelo Franchising, LLC, 2024 filing, litigation on pages 14–17, bankruptcy on page 17
Purvelo filings
A franchisor files a new disclosure each year it sells franchises. The figures on this page come from Purvelo Franchising, LLC’s 2024 filing, issued August 12, 2024; the earlier ones below are on record with the NASAA Electronic Filing Depository.
| Filing | Issued | Registry | On this page |
|---|---|---|---|
| 2024 filing | August 12, 2024 | NASAA depository | Costs, fees and locations, 2021–2023 |
| 2023 filing | April 28, 2023 | NASAA depository | Replaced by the 2024 filing |
Each link opens the filing as a PDF. See the newest filings across all brands.
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