Positive Reset franchise
2026 filing · April 29, 2026Growing
Positive Reset at a glance
A mental health practice offering psychiatric, behavioral health and counseling services. At the end of 2025 there were 6 Positive Reset locations in the US, all franchised.
The business
- Industry
- Health and wellness
- Franchisor
- Positive Reset Services Inc
- The company that sells the franchises
- Franchising since
- 2019
- 7 years of selling franchises
- Franchisor based in
- East Brunswick, New Jersey
- Typical size
- 1,600–2,500 sq ft
What you pay
- Cost to open
- $241K–$378K
- Fee, build-out and opening working capital
- Franchise fee
- $150,000
- Paid in three installments
- Royalty
- 6%
- 6% of monthly gross revenue, paid monthly, plus 1% to the brand fund and at least $12,000 a year on local marketing
- Brand fund
- 1%
- 1% of gross revenue, paid monthly
- Agreement length
- 10 years
- Territory
- Limited
- Limited protection
- Franchisor financing
- None offered
Where it is
- US locations, 2025
- 6
- Franchised and company-owned
- Franchised
- 6
- Company-owned
- 0
- Change in 2 years
- +3
- Franchised locations, 2023–2025
- States
- 1
- Most in New Jersey
From Positive Reset Services Inc’s 2026 filing; revenue and net income from its audited financial statements, page 122; SBA status from the SBA Franchise Directory, October 28, 2026.
Franchisor revenue is the company that sells the franchises (royalties, fees and anything else it earns), not what a location makes.
Where it ranks
Positive Reset among all franchises with the same figure.
| Figure | Positive Reset | Among all franchises |
|---|---|---|
| Cost to open, midpointHalfway between the low and high estimate | $309,150 | Costs less than 55% of franchises |
| Franchise feePaid once, when you sign | $150,000 | Higher than 100% of franchises |
| RoyaltyShare of sales paid to the franchisor | 6% | Higher than 35% of brands with a set rate |
| US locationsFranchised and company-owned | 6 | Fewer than 69% of franchises |
How much a Positive Reset franchise costs
Opening one Positive Reset costs an estimated $240,550 to $377,750. That covers the franchise fee and everything else needed to open, through the first months of working capital.
The biggest costs are initial franchise fee ($150,000) and additional funds – 3 months ($25,000 to $75,000). Here is every line of the estimate as filed:
| What it pays for | Range | Low | High |
|---|---|---|---|
| Initial Franchise Fee | $150,000 | ||
| Website Fee | $2,500 | $3,000 | |
| Premises lease deposits | $3,000 | $10,000 | |
| Utilities Deposits | $500 | $1,000 | |
| Leasehold Improvements and Signage | $10,000 | $50,000 | |
| Furniture, Fixtures, Equipment, and Supplies | $15,000 | $25,000 | |
| Computer Systems (3 months software) | $16,050 | $26,750 | |
| Business Licenses and Permits | $1,000 | $2,000 | |
| Professional Fees | $5,000 | $10,000 | |
| Grand Opening Advertising | $10,000 | $20,000 | |
| Insurance | $2,500 | $5,000 | |
| Additional Funds – 3 months | $25,000 | $75,000 | |
| Total | $240,550 | $377,750 | |
Source: Positive Reset Services Inc, 2026 filing, page 16
Positive Reset franchise fee
The franchise fee is $150,000, paid in three installments. You pay it when you sign the franchise agreement.
Source: Positive Reset Services Inc, 2026 filing, page 10
Royalty and ongoing fees
| Royalty | 6% of monthly gross revenue, paid monthly, plus 1% to the brand fund and at least $12,000 a year on local marketing. |
|---|---|
| Brand or marketing fund | 1% of gross revenue, paid monthly. |
| Transfer Fee | $50,000 |
| Required Minimum Expenditure for Local Marketing and Advertising | $12,000 per year |
The typical franchise royalty is 6% of sales, plus 2% for marketing. See franchise fees and royalties to compare.
Source: Positive Reset Services Inc, 2026 filing, page 11
Other fees as filed, from pages 11–12. The filing lists every fee, including late fees and audit costs.
Sales and earnings
No figures Positive Reset does not share sales or profit figures for its locations. Talking to current and former franchise owners is the usual way to learn what a location earns.
Source: Positive Reset Services Inc, 2026 filing, page 36
How Positive Reset compares
Of the 199 health and wellness franchises on this site, Positive Reset is the 107th cheapest to open and the 115th largest by number of locations.
| Figure | Positive Reset | Typical health and wellness brand | Typical franchise |
|---|---|---|---|
| Cost to open, low end | $241K | $224K | $222K |
| Cost to open, high end | $378K | $498K | $477K |
| Franchise fee | $150K | $45K | $40K |
| Royalty | 6% | 6% | 6% |
| Brand fund | 1% | 2% | 2% |
| US locations | 6 | 10 | 21 |
| Closed or left per year | 0% | 5.3% | – |
| Change in franchised locations, 2 yrs | +100% | +23.8% | – |
| Shares earnings figures | No | 125 of 199 | 2,147 of 3,352 |
Typical is the median across the 199 brands in health and wellness franchises; typical franchise, across every brand here.
Locations opened and closed
| Year | Franchised | Company-owned | Opened | Closed |
|---|---|---|---|---|
| 2023 | 3 (0) | 0 | 0 | 0 |
| 2024 | 5 (+2) | 0 | – | – |
| 2025 | 6 (+1) | 0 | +1 | 0 |
Closed or left counts terminations, non-renewals, locations bought back by the franchisor and locations that stopped operating.
See which brands grew most in the fastest-growing franchises rankings.
More in the guides: franchise failure rates.
Source: Positive Reset Services Inc, 2026 filing, page 37
Where Positive Reset locations are
At the end of 2025, Positive Reset had franchised locations in 1 state. The most are in New Jersey.
- New Jersey6
| State | Franchised |
|---|---|
| New Jersey | 6 |
Source: Positive Reset Services Inc, 2026 filing, page 37
Who owns Positive Reset?
Positive Reset franchises are sold by Positive Reset Services Inc. Its filing names no parent company.
From Positive Reset Services Inc’s 2026 filing, page 6.
Lawsuits and bankruptcy
| Lawsuits and regulatory actions | None. The filing says no litigation has to be disclosed. |
|---|---|
| Bankruptcy | None. The filing says no bankruptcy has to be disclosed. |
Franchisors must disclose lawsuits and bankruptcies involving the company, its parents and affiliates, and its executives. Many cases are routine disputes with franchisees over fees or contracts; read the descriptions in the filing and ask current owners about anything that worries you.
Source: Positive Reset Services Inc, 2026 filing, litigation on page 10, bankruptcy on page 10
Positive Reset filings
The figures on this page come from Positive Reset Services Inc’s 2026 filing, issued April 29, 2026, on record with the NASAA Electronic Filing Depository.
| Filing | Issued | Registry | On this page |
|---|---|---|---|
| 2026 filing | April 29, 2026 | NASAA depository | Costs, fees and locations, 2023–2025 |
Each link opens the filing as a PDF. See the newest filings across all brands.
