Priceless Car & Truck Rental franchise
2025 filing · October 6, 2025Fewer locationsShares sales figures
Priceless Car & Truck Rental at a glance
A vehicle rental business renting cars and trucks, with rent-to-own and used vehicle sales. At the end of 2025 there were 35 Priceless Car & Truck Rental locations in the US, all franchised.
The business
- Franchisor
- NPR Auto Group, LLC
- The company that sells the franchises
- Franchisor based in
- Rockville, Maryland
- Typical size
- 400–2,000 sq ft
What you pay
- Cost to open
- $265K–$2.59M
- Fee, build-out and opening working capital
- Franchise fee
- $25K–$30K
- $30,000 for a six-mile service area; $25,000 for a single location.
- Royalty
- 4%
- 4% of gross revenues or a monthly minimum of $800 to $2,400, whichever is greater
- Brand fund
- Yes
- 1% of the preceding month's gross revenue or $500, whichever is more
- Agreement length
- No fixed term
- Territory
- Limited
- Limited protection
- Franchisor financing
- Some financing offered
Where it is
- US locations, 2025
- 35
- Franchised and company-owned
- Franchised
- 35
- Company-owned
- 0
- Change in 3 years
- −2
- Franchised locations, 2023–2025
- States
- 11
- Most in Florida, New Jersey and California
From NPR Auto Group, LLC’s 2025 filing; SBA status from the SBA Franchise Directory, October 28, 2026.
Where it ranks
Priceless Car & Truck Rental among all franchises with the same figure.
| Figure | Priceless Car & Truck Rental | Among all franchises |
|---|---|---|
| Cost to open, midpointHalfway between the low and high estimate | $1,428,959 | Costs more than 89% of franchises |
| Franchise feePaid once, when you sign | $25,000 | Lower than 82% of franchises |
| RoyaltyShare of sales paid to the franchisor | 4% | Lower than 93% of brands with a set rate |
| US locationsFranchised and company-owned | 35 | More than 59% of franchises |
How much a Priceless Car & Truck Rental franchise costs
Opening one Priceless Car & Truck Rental costs an estimated $265,384 to $2,592,533. That covers the franchise fee and everything else needed to open, through the first months of working capital.
The biggest costs are rental vehicles ($200,000 to $2,250,000) and initial franchise fee ($25,000 to $125,000). Here is every line of the estimate as filed:
| What it pays for | Range | Low | High |
|---|---|---|---|
| Initial franchise fee | $25,000 | $125,000 | |
| Initial Reservations Deposit | $750 | $25,000 | |
| Initial Customer Service Deposit | $750 | $2,750 | |
| Real Estate | $6,000 | $24,000 | |
| Leasehold Improvements | $2,000 | $12,000 | |
| Equipment, Fixtures, Furniture and Signs | $2,000 | $20,000 | |
| Rental vehicles | $200,000 | $2,250,000 | |
| Training and Travel Expenses | $1,500 | $5,000 | |
| Computer Hardware | $3,900 | $15,800 | |
| Computer Software | $834 | $7,983 | |
| Additional Onsite Computer Software Training | $0 | $3,500 | |
| Opening Advertising, Deposits, and Miscellaneous Costs | $2,500 | $5,000 | |
| Vehicle Insurance | $5,000 | $50,000 | |
| Additional Funds - 3 months | $15,150 | $46,500 | |
| Total | $265,384 | $2,592,533 |
Source: NPR Auto Group, LLC, 2025 filing, page 25
Priceless Car & Truck Rental franchise fee
The franchise fee is $25,000 to $30,000, $30,000 for a six-mile service area; $25,000 for a single location.. You pay it when you sign the franchise agreement.
Source: NPR Auto Group, LLC, 2025 filing, page 13
Royalty and ongoing fees
| Royalty | 4% of gross revenues or a monthly minimum of $800 to $2,400, whichever is greater. |
|---|---|
| Brand or marketing fund | 1% of the preceding month's gross revenue or $500, whichever is more. |
The typical franchise royalty is 6% of sales, plus 2% for marketing. See franchise fees and royalties to compare.
Source: NPR Auto Group, LLC, 2025 filing, page 16
Sales and earnings
Shares figures Priceless Car & Truck Rental publishes sales or earnings figures for its locations. The full tables, with notes on which locations are counted, are in its filing.
Source: NPR Auto Group, LLC, 2025 filing, page 56
SBA loans to Priceless Car & Truck Rental franchisees
Lenders approved 2 SBA-backed loans for Priceless Car & Truck Rental franchisees from 2018 to 2022, $1.01M in all: 1 7(a) loan and 1 504 loan. None has been paid off or charged off yet.
A charged-off loan is one written off as uncollectible. See SBA franchise loans for how 7(a) and 504 loans work.
Source: SBA 7(a) and 504 loan data, as of September 30, 2026
Growth and closures
Share of franchised locations, 2025 / 2023–2025. Typical means the median: half of brands are above it, half below.
| Measure | Priceless Car & Truck Rental | Typical franchise |
|---|---|---|
| GrowthNet change in franchised locations | −2.8% / −5.4% | +1.2% / +10% |
| ClosuresTerminated, not renewed or stopped operating | 5.6% / 14% | 3.9% / 16% |
| Bought backLocations the franchisor took back | 0% / 0% | 0% / 0% |
How Priceless Car & Truck Rental compares
Typical means the median: half of brands are above it, half below.
| Figure | Priceless Car & Truck Rental | Typical franchise |
|---|---|---|
| Cost to open, low end | $265K | $222K |
| Cost to open, high end | $2.59M | $477K |
| Franchise fee | $25K | $40K |
| Royalty | 4% | 6% |
| US locations | 35 | 21 |
| Shares earnings figures | Yes | 2,147 of 3,352 |
Locations opened and closed
| Year | Franchised | Company-owned | Opened | Closed |
|---|---|---|---|---|
| 2020 | 36 (+7) | 0 | – | – |
| 2021 | 36 (0) | 0 | – | – |
| 2022 | 38 (+2) | 0 | – | – |
| 2023 | 36 (−1) | 0 | +1 | −2 |
| 2024 | 36 (0) | 0 | +1 | −1 |
| 2025 | 35 (−1) | 0 | +1 | −2 |
Closed or left counts terminations, non-renewals, locations bought back by the franchisor and locations that stopped operating.
See which brands grew most in the fastest-growing franchises rankings.
More in the guides: franchise failure rates.
Over 6 years, from the start of 2020 to the end of 2025, franchised locations went from 29 to 35 (+6, +21%). The earlier years come from the brand's 2024 filing.
Source: NPR Auto Group, LLC, 2025 filing, page 60
2020–2022: NPR Auto Group, LLC, 2024 filing, page 60
Where Priceless Car & Truck Rental locations are
At the end of 2025, Priceless Car & Truck Rental had franchised locations in 12 states and territories. The most are in Florida, New Jersey and California.
- Florida10
- New Jersey7
- California5
- Wyoming4
- Puerto Rico2
- Connecticut1
| State | Franchised |
|---|---|
| Florida | 10 |
| New Jersey | 7 |
| California | 5 |
| Wyoming | 4 |
| Puerto Rico | 2 |
| Connecticut | 1 |
| Georgia | 1 |
| Michigan | 1 |
| Nevada | 1 |
| New York | 1 |
All 12 states
| North Carolina | 1 |
|---|---|
| Pennsylvania | 1 |
Source: NPR Auto Group, LLC, 2025 filing, page 61
Who owns Priceless Car & Truck Rental?
Priceless Car & Truck Rental franchises are sold by NPR Auto Group, LLC. Its ultimate parent is JJF Management Services, Inc.
From NPR Auto Group, LLC’s 2025 filing, page 7.
Lawsuits and bankruptcy
| Lawsuits and regulatory actions | Yes. The filing describes past or pending cases involving the franchisor, its affiliates or its executives on pages 12–13. |
|---|---|
| Bankruptcy | Its former parent, Bundy American, which later merged into the franchisor, filed for Chapter 11 in July 2017. |
Franchisors must disclose lawsuits and bankruptcies involving the company, its parents and affiliates, and its executives. Many cases are routine disputes with franchisees over fees or contracts; read the descriptions in the filing and ask current owners about anything that worries you.
Source: NPR Auto Group, LLC, 2025 filing, litigation on pages 12–13, bankruptcy on page 13
Priceless Car & Truck Rental filings
A franchisor files a new disclosure each year it sells franchises. The figures on this page come from NPR Auto Group, LLC’s 2025 filing, issued October 6, 2025; the earlier ones below are on record with the Minnesota Department of Commerce and the NASAA Electronic Filing Depository and fill in older location counts.
| Filing | Issued | Registry | On this page |
|---|---|---|---|
| 2025 filing | October 6, 2025 | Minnesota | Costs, fees and locations, 2023–2025 |
| 2024 filing | July 20, 2023 | NASAA depository | Locations, 2020–2022 |
Each link opens the filing as a PDF. See the newest filings across all brands.
