PrimoHoagies franchise
2023 filing · April 19, 2023GrowingShares sales figures
PrimoHoagies at a glance
A sandwich shop serving Italian hoagies on seeded bread with imported meats and cheeses. At the end of 2022 there were 93 PrimoHoagies locations in the US, all franchised.
The business
- Franchisor
- PrimoHoagies Franchising, Inc
- The company that sells the franchises
- Franchising since
- 2006
- 17 years of selling franchises
- Franchisor based in
- Westville, New Jersey
- Typical size
- 1,300–2,000 sq ft
What you pay
- Cost to open
- $351K–$760K
- Fee, build-out and opening working capital
- Franchise fee
- $15,000
- Paid once, when you sign
- Royalty
- 6%
- 6% of gross sales, paid weekly
- Brand fund
- 2.5%
- 2.5% of gross sales, paid weekly
- Renewal fee
- See terms
- $6,500 (includes $1,500 training fee)
- Agreement length
- 10 years
- Territory
- Limited
- Limited protection
- Franchisor financing
- None offered
Where it is
- US locations, 2022
- 93
- Franchised and company-owned
- Franchised
- 93
- Company-owned
- 0
- Change in 3 years
- +15
- Franchised locations, 2020–2022
- States
- 7
- Most in Pennsylvania, New Jersey and Maryland
From PrimoHoagies Franchising, Inc’s 2023 filing; revenue and net income from its audited financial statements, page 152; SBA status from the SBA Franchise Directory, October 28, 2026.
Franchisor revenue is the company that sells the franchises (royalties, fees and anything else it earns), not what a location makes.
Where it ranks
PrimoHoagies among all franchises with the same figure.
| Figure | PrimoHoagies | Among all franchises |
|---|---|---|
| Cost to open, midpointHalfway between the low and high estimate | $555,000 | Costs more than 68% of franchises |
| Franchise feePaid once, when you sign | $15,000 | Lower than 93% of franchises |
| RoyaltyShare of sales paid to the franchisor | 6% | Higher than 35% of brands with a set rate |
| US locationsFranchised and company-owned | 93 | More than 75% of franchises |
| Sales per locationYearly, as the brand reports it | $962,975 | Higher than 61% of brands that share sales figures |
| Sales against cost to openYearly sales over the cost midpoint | 1.7× | Higher than 55% of brands that share sales figures |
How much a PrimoHoagies franchise costs
Opening one PrimoHoagies costs an estimated $350,500 to $759,500. That covers the franchise fee and everything else needed to open, through the first months of working capital.
The biggest costs are leasehold improvements, permits, designs, painting ($90,000 to $350,000) and furniture, fixtures, equipment ($152,500 to $202,500). Here is every line of the estimate as filed:
| What it pays for | Range | Low | High |
|---|---|---|---|
| Initial Franchise Fee | $15,000 | ||
| Furniture, Fixtures, Equipment | $152,500 | $202,500 | |
| Inventory | $25,000 | $40,000 | |
| Lease Deposits, First Month’s Rent | $4,000 | $18,000 | |
| Architectural Plans and Design | $7,000 | $20,000 | |
| Leasehold Improvements, Permits, Designs, Painting | $90,000 | $350,000 | |
| Grand Opening Advertising | $15,000 | ||
| Development Service Fee | $3,500 | ||
| Printing/Supplies | $3,000 | $3,500 | |
| Professional Fees | $0 | $5,000 | |
| Signage | $5,000 | $20,000 | |
| Insurance, Licenses and Utility Deposits | $10,000 | $20,000 | |
| Travel, Lodging and Meal Expenses During Training | $500 | $7,000 | |
| Additional Funds (3 months) | $20,000 | $40,000 | |
| Total | $350,500 | $759,500 | |
Source: PrimoHoagies Franchising, Inc, 2023 filing, page 15
PrimoHoagies franchise fee
The franchise fee is $15,000. You pay it when you sign the franchise agreement.
Source: PrimoHoagies Franchising, Inc, 2023 filing, page 10
Royalty and ongoing fees
| Royalty | 6% of gross sales, paid weekly. |
|---|---|
| Brand or marketing fund | 2.5% of gross sales, paid weekly. |
| Software Service Contract | $5,895 - $7,995 per year |
| Renewal Fee | $6,500 (includes $1,500 training fee) |
| Training Fee | Then-current training fee (currently $350 per person) |
| Local Marketing, Advertising and Promotion | Minimum of 2% of Gross Sales |
The typical franchise royalty is 6% of sales, plus 2% for marketing. See franchise fees and royalties to compare.
Source: PrimoHoagies Franchising, Inc, 2023 filing, page 11
Other fees as filed, from pages 11–12. The filing lists every fee, including late fees and audit costs.
Sales and earnings
Shares figures PrimoHoagies publishes sales or earnings figures for its locations. The full tables, with notes on which locations are counted, are in its filing.
- Average sales
- $962,975
- Median sales
- $883,271
Yearly figures for 2022, covering franchised restaurants open all of 2022 (excludes seasonal beach and arena locations) (74 locations). The average is about 1.7 times the midpoint of the cost to open.
Sales are what a location takes in before rent, payroll, royalties and other costs, not what its owner keeps.
Source: PrimoHoagies Franchising, Inc, 2023 filing, pages 49–50
SBA loans to PrimoHoagies franchisees
Lenders approved 62 SBA-backed loans for PrimoHoagies franchisees from 2008 to 2026, $17.3M in all: 61 7(a) loans and 1 504 loan. Of the 30 that have ended, 24 were paid in full and 6 were charged off (20%). The other 32 haven’t ended yet.
A charged-off loan is one written off as uncollectible. See SBA franchise loans for how 7(a) and 504 loans work.
Source: SBA 7(a) and 504 loan data, as of September 30, 2026
Growth and closures
Share of franchised locations, 2022 / 2020–2022. Typical means the median: half of brands are above it, half below.
| Measure | PrimoHoagies | Typical sandwich brand | Typical franchise |
|---|---|---|---|
| GrowthNet change in franchised locations | +13% / +19% | 0% / 0% | +1.2% / +10% |
| ClosuresTerminated, not renewed or stopped operating | 0% / 7.7% | 2% / 13% | 3.9% / 16% |
| Bought backLocations the franchisor took back | 0% / 0% | 0% / 0% | 0% / 0% |
Typical sandwich brand is the median of the 35 brands in sandwich franchises with three years of counts.
How PrimoHoagies compares
Of the 80 sandwich franchises on this site, PrimoHoagies is the 44th cheapest to open and the 21st largest by number of locations.
| Figure | PrimoHoagies | Typical sandwich brand | Typical franchise |
|---|---|---|---|
| Cost to open, low end | $351K | $321K | $222K |
| Cost to open, high end | $760K | $683K | $477K |
| Franchise fee | $15K | $32K | $40K |
| Royalty | 6% | 6% | 6% |
| Brand fund | 2.5% | 2% | 2% |
| Sales per location | $963K | $857K | $794K |
| US locations | 93 | 31 | 21 |
| Shares earnings figures | Yes | 50 of 80 | 2,147 of 3,352 |
Typical is the median across the 80 brands in sandwich franchises; typical franchise, across every brand here.
Locations opened and closed
| Year | Franchised | Company-owned | Opened | Closed |
|---|---|---|---|---|
| 2020 | 79 (+1) | 0 | +6 | −5 |
| 2021 | 82 (+3) | 0 | +4 | −1 |
| 2022 | 93 (+11) | 0 | +11 | 0 |
Closed or left counts terminations, non-renewals, locations bought back by the franchisor and locations that stopped operating.
See which brands grew most in the fastest-growing franchises rankings.
More in the guides: sandwich and sub franchise costs and franchise failure rates.
Source: PrimoHoagies Franchising, Inc, 2023 filing, page 52
Where PrimoHoagies locations are
At the end of 2022, PrimoHoagies had franchised locations in 7 states. The most are in Pennsylvania, New Jersey and Maryland.
- Pennsylvania52
- New Jersey29
- Maryland4
- Delaware2
- Florida2
- North Carolina2
| State | Franchised |
|---|---|
| Pennsylvania | 52 |
| New Jersey | 29 |
| Maryland | 4 |
| Delaware | 2 |
| Florida | 2 |
| North Carolina | 2 |
| South Carolina | 2 |
Source: PrimoHoagies Franchising, Inc, 2023 filing, page 53
Who owns PrimoHoagies?
PrimoHoagies franchises are sold by PrimoHoagies Franchising, Inc.
From PrimoHoagies Franchising, Inc’s 2023 filing.
Lawsuits and bankruptcy
| Lawsuits and regulatory actions | Yes. The filing describes past or pending cases involving the franchisor, its affiliates or its executives on pages 9–10. |
|---|---|
| Bankruptcy | None. The filing says no bankruptcy has to be disclosed. |
Franchisors must disclose lawsuits and bankruptcies involving the company, its parents and affiliates, and its executives. Many cases are routine disputes with franchisees over fees or contracts; read the descriptions in the filing and ask current owners about anything that worries you.
Source: PrimoHoagies Franchising, Inc, 2023 filing, litigation on pages 9–10, bankruptcy on page 10
PrimoHoagies filings
The figures on this page come from PrimoHoagies Franchising, Inc’s 2023 filing, issued April 19, 2023, on record with the NASAA Electronic Filing Depository.
| Filing | Issued | Registry | On this page |
|---|---|---|---|
| 2023 filing | April 19, 2023 | NASAA depository | Costs, fees and locations, 2020–2022 |
Each link opens the filing as a PDF. See the newest filings across all brands.
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