Which Wich franchise
2026 filing · April 30, 2026Fewer locations
Which Wich at a glance
A sandwich shop serving customizable sandwiches, salads and milkshakes. At the end of 2025 there were 123 Which Wich locations in the US, all franchised.
The business
- Franchisor
- Which Wich Franchise, Inc
- The company that sells the franchises
- Franchising since
- 2004
- 22 years of selling franchises
- Franchisor based in
- Dallas, Texas
- Typical size
- 100–1,600 sq ft
What you pay
- Cost to open
- $409K–$692K
- Fee, build-out and opening working capital
- Franchise fee
- $30,000
- $25,000 for each additional store
- Royalty
- 6%
- 6% of gross sales, paid weekly
- Brand fund
- 3%
- 3% of gross sales, paid weekly
- Renewal fee
- See terms
- 50% of our then-current initial franchise fee
- Territory
- None
- No exclusive territory
- Franchisor financing
- None offered
Where it is
- US locations, 2025
- 123
- Franchised and company-owned
- Franchised
- 123
- Company-owned
- 0
- Change in 3 years
- −97
- Franchised locations, 2023–2025
- States
- 23
- Most in Texas, North Carolina and Illinois
From Which Wich Franchise, Inc’s 2026 filing; revenue and net income from its audited financial statements, page 63; SBA status from the SBA Franchise Directory, October 28, 2026.
Franchisor revenue is the company that sells the franchises (royalties, fees and anything else it earns), not what a location makes.
Where it ranks
Which Wich among all franchises with the same figure.
| Figure | Which Wich | Among all franchises |
|---|---|---|
| Cost to open, midpointHalfway between the low and high estimate | $550,125 | Costs more than 68% of franchises |
| Franchise feePaid once, when you sign | $30,000 | Lower than 72% of franchises |
| RoyaltyShare of sales paid to the franchisor | 6% | Higher than 35% of brands with a set rate |
| US locationsFranchised and company-owned | 123 | More than 80% of franchises |
How much a Which Wich franchise costs
Opening one Which Wich costs an estimated $408,500 to $691,750. That covers the franchise fee and everything else needed to open, through the first months of working capital.
Source: Which Wich Franchise, Inc, 2026 filing, page 1
Which Wich franchise fee
The franchise fee is $30,000, $25,000 for each additional store. You pay it when you sign the franchise agreement.
Source: Which Wich Franchise, Inc, 2026 filing, page 11
Royalty and ongoing fees
| Royalty | 6% of gross sales, paid weekly. |
|---|---|
| Brand or marketing fund | 3% of gross sales, paid weekly. |
| Online Ordering | Up to $200 per month as of the date of this disclosure document |
| Renewal Fee | 50% of our then-current initial franchise fee |
| Local Advertising Requirement | 1% of Gross Sales |
The typical franchise royalty is 6% of sales, plus 2% for marketing. See franchise fees and royalties to compare.
Source: Which Wich Franchise, Inc, 2026 filing, page 13
Other fees as filed, from pages 13–16. The filing lists every fee, including late fees and audit costs.
Sales and earnings
No figures Which Wich does not share sales or profit figures for its locations. Talking to current and former franchise owners is the usual way to learn what a location earns.
Source: Which Wich Franchise, Inc, 2026 filing, page 44
- Estimate Estimated yearly sales per location
- $570K–$990K
Estimated from the sales that 292 comparable franchises file, matched on industry, format, cost to open, fees and size.
SBA loans to Which Wich franchisees
Lenders approved 183 SBA 7(a) loans for Which Wich franchisees from 2006 to 2023, $57.7M in all. Of the 162 that have ended, 128 were paid in full and 34 were charged off (21%). The other 21 haven’t ended yet.
A charged-off loan is one written off as uncollectible. See SBA franchise loans for how 7(a) and 504 loans work.
Source: SBA 7(a) and 504 loan data, as of September 30, 2026
Growth and closures
Share of franchised locations, 2025 / 2023–2025. Typical means the median: half of brands are above it, half below.
| Measure | Which Wich | Typical sandwich brand | Typical franchise |
|---|---|---|---|
| GrowthNet change in franchised locations | −18% / −44% | 0% / 0% | +1.2% / +10% |
| ClosuresTerminated, not renewed or stopped operating | 21% / 50% | 2% / 13% | 3.9% / 16% |
| Bought backLocations the franchisor took back | 0% / 0% | 0% / 0% | 0% / 0% |
Typical sandwich brand is the median of the 35 brands in sandwich franchises with three years of counts.
How Which Wich compares
Of the 80 sandwich franchises on this site, Which Wich is the 51st cheapest to open and the 14th largest by number of locations.
| Figure | Which Wich | Typical sandwich brand | Typical franchise |
|---|---|---|---|
| Cost to open, low end | $409K | $321K | $222K |
| Cost to open, high end | $692K | $683K | $477K |
| Franchise fee | $30K | $32K | $40K |
| Royalty | 6% | 6% | 6% |
| Brand fund | 3% | 2% | 2% |
| US locations | 123 | 31 | 21 |
| Shares earnings figures | No | 50 of 80 | 2,147 of 3,352 |
Typical is the median across the 80 brands in sandwich franchises; typical franchise, across every brand here.
Locations opened and closed
| Year | Franchised | Company-owned | Opened | Closed |
|---|---|---|---|---|
| 2023 | 187 (−33) | 0 | +4 | −37 |
| 2024 | 150 (−37) | 0 | +5 | −42 |
| 2025 | 123 (−27) | 0 | +4 | −31 |
Closed or left counts terminations, non-renewals, locations bought back by the franchisor and locations that stopped operating.
See which brands grew most in the fastest-growing franchises rankings.
More in the guides: sandwich and sub franchise costs and franchise failure rates.
Source: Which Wich Franchise, Inc, 2026 filing, page 45
Where Which Wich locations are
At the end of 2025, Which Wich had franchised locations in 24 states and territories. The most are in Texas, North Carolina and Illinois.
- Texas34
- North Carolina12
- Illinois10
- California9
- Colorado7
- Virginia6
| State | Franchised |
|---|---|
| Texas | 34 |
| North Carolina | 12 |
| Illinois | 10 |
| California | 9 |
| Colorado | 7 |
| Virginia | 6 |
| Georgia | 5 |
| Indiana | 5 |
| Kentucky | 5 |
| Florida | 4 |
All 24 states
| Pennsylvania | 3 |
|---|---|
| South Carolina | 3 |
| Arizona | 2 |
| Michigan | 2 |
| New Mexico | 2 |
| North Dakota | 2 |
| Ohio | 2 |
| Oregon | 2 |
| Tennessee | 2 |
| District of Columbia | 1 |
| Louisiana | 1 |
| Mississippi | 1 |
| Nebraska | 1 |
| Oklahoma | 1 |
Source: Which Wich Franchise, Inc, 2026 filing, page 47
Who owns Which Wich?
Which Wich franchises are sold by Which Wich Franchise, Inc. Its filing names no parent company.
From Which Wich Franchise, Inc’s 2026 filing, page 8.
Lawsuits and bankruptcy
| Lawsuits and regulatory actions | None. The filing says no litigation has to be disclosed. |
|---|---|
| Bankruptcy | None. The filing says no bankruptcy has to be disclosed. |
Franchisors must disclose lawsuits and bankruptcies involving the company, its parents and affiliates, and its executives. Many cases are routine disputes with franchisees over fees or contracts; read the descriptions in the filing and ask current owners about anything that worries you.
Source: Which Wich Franchise, Inc, 2026 filing, litigation on page 11, bankruptcy on page 11
Which Wich filings
The figures on this page come from Which Wich Franchise, Inc’s 2026 filing, issued April 30, 2026, on record with the NASAA Electronic Filing Depository.
| Filing | Issued | Registry | On this page |
|---|---|---|---|
| 2026 filing | April 30, 2026 | NASAA depository | Costs, fees and locations, 2023–2025 |
Each link opens the filing as a PDF. See the newest filings across all brands.
Other sandwich franchises
All sandwich franchises
Which Wich is also on these lists: fast food franchises, restaurant franchises, food franchises.