Pure Glow franchise
2025 filing · April 18, 2025GrowingShares sales figures
Pure Glow at a glance
An airbrush spray tanning studio that also sells skincare and tanning products. At the end of 2024 there were 5 Pure Glow locations in the US, 2 franchised and 3 company-owned, so most are run by the company itself.
The business
- Franchisor
- PGFC LLC
- The company that sells the franchises
- Franchising since
- 2019
- 6 years of selling franchises
- Typical size
- 800–1,200 sq ft
What you pay
- Cost to open
- $564K–$967K
- Fee, build-out and opening working capital
- Franchise fee
- $50,000
- Paid once, when you sign
- Royalty
- 7%
- 7% of gross sales, plus 1% to the brand development fund and a $375 monthly technology fee
- Brand fund
- 1%
- 1% of gross sales, paid with the royalty
- Renewal fee
- See terms
- 25% of our then current initial franchise fee
- Agreement length
- 10 years
- Territory
- Limited
- Limited protection
- Franchisor financing
- None offered
Where it is
- US locations, 2024
- 5
- Franchised and company-owned
- Franchised
- 2
- Company-owned
- 3
- Change in 3 years
- +2
- Franchised locations, 2022–2024
- States
- 3
- Most in Massachusetts, Arizona and Texas
From PGFC LLC’s 2025 filing; SBA status from the SBA Franchise Directory, October 28, 2026.
Where it ranks
Pure Glow among all franchises with the same figure.
| Figure | Pure Glow | Among all franchises |
|---|---|---|
| Cost to open, midpointHalfway between the low and high estimate | $765,288 | Costs more than 78% of franchises |
| Franchise feePaid once, when you sign | $50,000 | Higher than 70% of franchises |
| RoyaltyShare of sales paid to the franchisor | 7% | Higher than 70% of brands with a set rate |
| US locationsFranchised and company-owned | 5 | Fewer than 71% of franchises |
How much a Pure Glow franchise costs
Opening one Pure Glow costs an estimated $563,925 to $966,650. That covers the franchise fee and everything else needed to open, through the first months of working capital.
The biggest costs are leasehold improvements ($375,775 to $648,000) and to be made initial franchise fee ($50,000). Here is every line of the estimate as filed:
| What it pays for | Range | Low | High |
|---|---|---|---|
| To be Made Initial Franchise Fee | $50,000 | ||
| Rent – 3 Months | $9,000 | $30,000 | |
| Lease and Utility Security Deposits | $4,000 | $10,000 | |
| Architect, Permits, Engineers, and Licenses | $18,000 | $35,000 | |
| Leasehold Improvements | $375,775 | $648,000 | |
| Furniture and Fixtures | $20,000 | $45,000 | |
| Computers and Other Equipment | $25,000 | $30,000 | |
| Airbrush Equipment | $3,250 | $4,250 | |
| Signage | $12,000 | $32,500 | |
| Required Technologies and Software Services | $400 | ||
| Business Licenses and Permits | $500 | $1,000 | |
| Professional Fees | $2,000 | $8,000 | |
| Initial Service Inventory | $5,000 | ||
| Initial Retail Inventory | $3,250 | $5,000 | |
| Insurance – 3 Months | $500 | $750 | |
| Initial Training Program Expenses | $0 | $3,000 | |
| Airbrush Tanning Specialist Training | $0 | $3,500 | |
| Grand Opening Marketing | $20,000 | $25,000 | |
| Studio Photography | $250 | ||
| Additional Funds – 3 Months | $15,000 | $30,000 | |
| Total | $563,925 | $966,650 | |
Source: PGFC LLC, 2025 filing, page 19
Pure Glow franchise fee
The franchise fee is $50,000. You pay it when you sign the franchise agreement.
Source: PGFC LLC, 2025 filing, page 9
Royalty and ongoing fees
| Royalty | 7% of gross sales, plus 1% to the brand development fund and a $375 monthly technology fee. |
|---|---|
| Brand or marketing fund | 1% of gross sales, paid with the royalty. |
| Technology Fee | $375 per month |
| Renewal Fee | 25% of our then current initial franchise fee |
The typical franchise royalty is 6% of sales, plus 2% for marketing. See franchise fees and royalties to compare.
Source: PGFC LLC, 2025 filing, page 10
Other fees as filed, from pages 10–13. The filing lists every fee, including late fees and audit costs.
Sales and earnings
Shares figures Pure Glow publishes sales or earnings figures for its locations. The full tables, with notes on which locations are counted, are in its filing.
Source: PGFC LLC, 2025 filing, page 59
How Pure Glow compares
Of the 101 salon franchises on this site, Pure Glow is the 86th cheapest to open and the 66th largest by number of locations.
| Figure | Pure Glow | Typical salon brand | Typical franchise |
|---|---|---|---|
| Cost to open, low end | $564K | $303K | $222K |
| Cost to open, high end | $967K | $531K | $477K |
| Franchise fee | $50K | $45K | $40K |
| Royalty | 7% | 6% | 6% |
| Brand fund | 1% | 2% | 2% |
| US locations | 5 | 26 | 21 |
| Shares earnings figures | Yes | 75 of 101 | 2,147 of 3,352 |
Typical is the median across the 101 brands in salon franchises; typical franchise, across every brand here.
Locations opened and closed
| Year | Franchised | Company-owned | Opened | Closed |
|---|---|---|---|---|
| 2022 | 0 (0) | 2 | 0 | 0 |
| 2023 | 0 (0) | 2 | 0 | 0 |
| 2024 | 2 (+2) | 3 | +2 | 0 |
Closed or left counts terminations, non-renewals, locations bought back by the franchisor and locations that stopped operating.
See which brands grew most in the fastest-growing franchises rankings.
More in the guides: franchise failure rates.
Source: PGFC LLC, 2025 filing, page 63
Where Pure Glow locations are
At the end of 2024, Pure Glow had locations in 3 states. The most are in Massachusetts, Arizona and Texas.
- Massachusetts3
- Arizona1
- Texas1
| State | Franchised | Company-owned | Total |
|---|---|---|---|
| Massachusetts | 0 | 3 | 3 |
| Arizona | 1 | 0 | 1 |
| Texas | 1 | 0 | 1 |
Source: PGFC LLC, 2025 filing, page 64
Who owns Pure Glow?
Pure Glow franchises are sold by PGFC LLC. It is a subsidiary of Pure Glow Tanning LLC.
From PGFC LLC’s 2025 filing, page 6.
Lawsuits and bankruptcy
| Lawsuits and regulatory actions | None. The filing says no litigation has to be disclosed. |
|---|---|
| Bankruptcy | None. The filing says no bankruptcy has to be disclosed. |
Franchisors must disclose lawsuits and bankruptcies involving the company, its parents and affiliates, and its executives. Many cases are routine disputes with franchisees over fees or contracts; read the descriptions in the filing and ask current owners about anything that worries you.
Source: PGFC LLC, 2025 filing, litigation on page 9, bankruptcy on page 9
Pure Glow filings
The figures on this page come from PGFC LLC’s 2025 filing, issued April 18, 2025, on record with the NASAA Electronic Filing Depository.
| Filing | Issued | Registry | On this page |
|---|---|---|---|
| 2025 filing | April 18, 2025 | NASAA depository | Costs, fees and locations, 2022–2024 |
Each link opens the filing as a PDF. See the newest filings across all brands.
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Pure Glow is also on these lists: spa franchises.