Real Deals on Home Décor franchise
2026 filing · April 14, 2026Shares sales figures
Real Deals on Home Décor at a glance
A retail shop selling home décor, furniture, accessories, jewelry, clothing and gifts.
The business
- Industry
- Retail
- Franchisor
- Real Deals, Inc
- The company that sells the franchises
- Current franchisor selling since
- 2006
- 20 years of selling franchises
- Franchisor based in
- Buhl, Idaho
What you pay
- Cost to open
- $144K–$272K
- Fee, build-out and opening working capital
- Franchise fee
- $30,000
- Paid once, when you sign
- Royalty
- 5%
- Currently 5% of gross sales, paid weekly; the franchisor can raise it to as much as 7% on 30 days' notice
- Brand fund
- 1.5%
- 1.5% of gross sales; it can rise to 2%
- Agreement length
- 5 years
- Territory
- Protected
- Protected territory
- Franchisor financing
- None offered
Where it is
- Franchised, 2025
- 45
- As printed in the filing
Support and records
From Real Deals, Inc’s 2026 filing; revenue and net income from its audited financial statements, page 137; SBA status from the SBA Franchise Directory, October 28, 2026.
Franchisor revenue is the company that sells the franchises (royalties, fees and anything else it earns), not what a location makes.
Where it ranks
Real Deals on Home Décor among all franchises with the same figure.
| Figure | Real Deals on Home Décor | Among all franchises |
|---|---|---|
| Cost to open, midpointHalfway between the low and high estimate | $208,375 | Costs less than 68% of franchises |
| Franchise feePaid once, when you sign | $30,000 | Lower than 72% of franchises |
| RoyaltyShare of sales paid to the franchisor | 5% | Lower than 69% of brands with a set rate |
How much a Real Deals on Home Décor franchise costs
Opening one Real Deals on Home Décor costs an estimated $144,350 to $272,400. That covers the franchise fee and everything else needed to open, through the first months of working capital.
The biggest costs are opening inventory ($55,500 to $85,500) and real estate improvements ($5,000 to $50,000). Here is every line of the estimate as filed:
| What it pays for | Range | Low | High |
|---|---|---|---|
| Initial franchise fee | $30,000 | ||
| Travel and living expenses while training | $3,000 | $6,000 | |
| Real Deals on Home Décor® branded products | $500 | $2,000 | |
| Real estate improvements | $5,000 | $50,000 | |
| Rent | $2,700 | $17,400 | |
| Equipment, furniture, fixtures, décor, and supplies | $5,000 | $13,000 | |
| Computer hardware, and software | $1,650 | $4,000 | |
| Signs | $5,000 | $8,000 | |
| Pre-Opening advertising | $5,000 | ||
| Misc. opening costs | $500 | $3,000 | |
| Professional Fees | $1,500 | $3,500 | |
| Opening inventory | $55,500 | $85,500 | |
| Advertising – 3 months | $9,000 | $15,000 | |
| Additional funds - 3 months | $20,000 | $30,000 | |
| Total | $144,350 | $272,400 | |
Source: Real Deals, Inc, 2026 filing, page 17
Real Deals on Home Décor franchise fee
The franchise fee is $30,000. You pay it when you sign the franchise agreement.
Source: Real Deals, Inc, 2026 filing, page 10
Royalty and ongoing fees
| Royalty | Currently 5% of gross sales, paid weekly; the franchisor can raise it to as much as 7% on 30 days' notice. |
|---|---|
| Brand or marketing fund | 1.5% of gross sales; it can rise to 2%. |
| Technology Fee | Currently $60 per month, but is subject to increase as needed |
| Transfer Review Deposit | $250 |
| Transfer Training Fee | $10,000 |
The typical franchise royalty is 6% of sales, plus 2% for marketing. See franchise fees and royalties to compare.
Source: Real Deals, Inc, 2026 filing, page 11
Other fees as filed, from pages 13–15. The filing lists every fee, including late fees and audit costs.
Sales and earnings
Shares figures Real Deals on Home Décor publishes sales or earnings figures for its locations. The full tables, with notes on which locations are counted, are in its filing.
Source: Real Deals, Inc, 2026 filing, page 40
SBA loans to Real Deals on Home Décor franchisees
Lenders approved 31 SBA-backed loans for Real Deals on Home Décor franchisees from 2008 to 2026, $6.92M in all: 30 7(a) loans and 1 504 loan. Of the 24 that have ended, 23 were paid in full and 1 was charged off (4.2%). The other 7 haven’t ended yet.
A charged-off loan is one written off as uncollectible. See SBA franchise loans for how 7(a) and 504 loans work.
Source: SBA 7(a) and 504 loan data, as of September 30, 2026
How Real Deals on Home Décor compares
Of the 302 retail franchises on this site, Real Deals on Home Décor is the 94th cheapest to open.
| Figure | Real Deals on Home Décor | Typical retail brand | Typical franchise |
|---|---|---|---|
| Cost to open, low end | $144K | $198K | $222K |
| Cost to open, high end | $272K | $425K | $477K |
| Franchise fee | $30K | $35K | $40K |
| Royalty | 5% | 5.7% | 6% |
| Brand fund | 1.5% | 2% | 2% |
| Shares earnings figures | Yes | 187 of 302 | 2,147 of 3,352 |
Typical is the median across the 302 brands in retail franchises; typical franchise, across every brand here.
Locations opened and closed
| Year | Franchised | Company-owned |
|---|---|---|
| 2021 | 50 (+5) | 1 |
| 2022 | 44 (−6) | 1 |
| 2023 | 46 (+2) | 1 |
| 2024 | 45 (−1) | 0 |
| 2025 | 45 (0) | 0 |
Closed or left counts terminations, non-renewals, locations bought back by the franchisor and locations that stopped operating. Franchised counts include one store in Canada.
These figures don't add up as printed: the 2023 counts come to 45, but the filing shows 44. Worth asking the franchisor.
See which brands grew most in the fastest-growing franchises rankings.
More in the guides: franchise failure rates.
Over 5 years, from the start of 2021 to the end of 2025, franchised locations went from 45 to 45, no change. The earlier years come from the brand's 2024 filing.
Source: Real Deals, Inc, 2026 filing, page 42
2021–2022: Real Deals, Inc, 2024 filing, page 42
Where Real Deals on Home Décor locations are
At the end of 2025, Real Deals on Home Décor had franchised locations in 21 states. The most are in Idaho, Iowa and Utah.
- Idaho7
- Iowa7
- Utah5
- Oregon4
- Montana2
- North Dakota2
| State | Franchised |
|---|---|
| Idaho | 7 |
| Iowa | 7 |
| Utah | 5 |
| Oregon | 4 |
| Montana | 2 |
| North Dakota | 2 |
| South Dakota | 2 |
| Wyoming | 2 |
| Arizona | 1 |
| Colorado | 1 |
All 21 states
| Kentucky | 1 |
|---|---|
| Michigan | 1 |
| Minnesota | 1 |
| Missouri | 1 |
| Nebraska | 1 |
| Nevada | 1 |
| Oklahoma | 1 |
| Tennessee | 1 |
| Texas | 1 |
| Virginia | 1 |
| Wisconsin | 1 |
Source: Real Deals, Inc, 2026 filing, page 42
Who owns Real Deals on Home Décor?
Real Deals on Home Décor franchises are sold by Real Deals, Inc.
From Real Deals, Inc’s 2026 filing.
Lawsuits and bankruptcy
| Lawsuits and regulatory actions | None. The filing says no litigation has to be disclosed. |
|---|---|
| Bankruptcy | None. The filing says no bankruptcy has to be disclosed. |
Franchisors must disclose lawsuits and bankruptcies involving the company, its parents and affiliates, and its executives. Many cases are routine disputes with franchisees over fees or contracts; read the descriptions in the filing and ask current owners about anything that worries you.
Source: Real Deals, Inc, 2026 filing, litigation on page 10, bankruptcy on page 10
Real Deals on Home Décor filings
A franchisor files a new disclosure each year it sells franchises. The figures on this page come from Real Deals, Inc’s 2026 filing, issued April 14, 2026; the earlier ones below are on record with the NASAA Electronic Filing Depository and the Minnesota Department of Commerce and fill in older location counts.
| Filing | Issued | Registry | On this page |
|---|---|---|---|
| 2026 filing | April 14, 2026 | NASAA depository | Costs, fees and locations, 2023–2025 |
| 2024 filing | – | Minnesota | Locations, 2021–2022 |
Each link opens the filing as a PDF. See the newest filings across all brands.
