Ritual Hot Yoga franchise
2023 filing · April 19, 2023GrowingShares sales figures
Ritual Hot Yoga at a glance
A hot yoga studio offering heated yoga classes with attentive instruction in a curated sensory setting. At the end of 2022 there were 5 Ritual Hot Yoga locations in the US, 1 franchised and 4 company-owned, so most are run by the company itself.
The business
- Franchisor
- Ritual Franchising Company LLC
- The company that sells the franchises
- Franchising since
- 2019
- 4 years of selling franchises
- Franchisor based in
- Chicago, Illinois
What you pay
- Cost to open
- $302K–$503K
- A Ritual Hot Yoga studio
- Franchise fee
- $40,000
- Paid once, when you sign
- Royalty
- 7%
- 7% of gross sales, paid weekly. A marketing fund contribution of up to 2% may be added later
- Brand fund
- None now
- 2% of gross sales, not charged at present
- Renewal fee
- $10,000
- When the agreement ends and you sign again
- Agreement length
- 10 years
- Territory
- Protected
- Protected territory
- Franchisor financing
- None offered
Where it is
- US locations, 2022
- 5
- Franchised and company-owned
- Franchised
- 1
- Company-owned
- 4
- Change in 3 years
- +1
- Franchised locations, 2020–2022
- States
- 3
- Most in California, Illinois and Colorado
From Ritual Franchising Company LLC’s 2023 filing; SBA status from the SBA Franchise Directory, October 28, 2026.
Where it ranks
Ritual Hot Yoga among all franchises with the same figure.
| Figure | Ritual Hot Yoga | Among all franchises |
|---|---|---|
| Cost to open, midpointHalfway between the low and high estimate | $402,780 | Costs more than 55% of franchises |
| Franchise feePaid once, when you sign | $40,000 | Lower than 46% of franchises |
| RoyaltyShare of sales paid to the franchisor | 7% | Higher than 70% of brands with a set rate |
| US locationsFranchised and company-owned | 5 | Fewer than 71% of franchises |
How much a Ritual Hot Yoga franchise costs
Opening a Ritual Hot Yoga studio costs an estimated $302,360 to $503,200. That covers the franchise fee and everything else needed to open, through the first months of working capital.
The biggest costs are leasehold improvements ($73,800 to $159,300) and additional funds - first 3 months ($100,000 to $150,000). Here is every line of the estimate as filed:
| What it pays for | Range | Low | High |
|---|---|---|---|
| Initial Franchise Fee | $40,000 | ||
| Training Fee | $4,000 | ||
| Travel & Living Expenses while Training | $0 | $4,000 | |
| Site Selection Services | $2,500 | ||
| Real Estate/Lease | $8,000 | $30,000 | |
| Leasehold Improvements | $73,800 | $159,300 | |
| Interior Signage & Graphics | $4,750 | $7,000 | |
| Exterior Signage | $4,000 | $8,000 | |
| Insurance | $1,200 | $3,000 | |
| Utility Deposits | $300 | $600 | |
| Licenses and Permits | $1,000 | $3,000 | |
| Studio Furniture/Equipment Branding Package | $13,695 | $24,230 | |
| Specialty Equipment | $14,630 | $15,200 | |
| Studio Audio Visual System Package and Music Service | $8,800 | $10,560 | |
| Computer System | $700 | $1,700 | |
| POS Software/Equipment | $625 | $750 | |
| Studio Technology Package | $660 | ||
| Studio Website and Mobile App Setup | $2,700 | ||
| Opening Retail Inventory | $3,000 | $8,000 | |
| Shipping | $0 | $2,000 | |
| Pre-Opening Marketing and Grand Opening Advertising | $18,000 | $26,000 | |
| Additional Funds - First 3 Months | $100,000 | $150,000 | |
| Total | $302,360 | $503,200 | |
Source: Ritual Franchising Company LLC, 2023 filing, page 19
Ritual Hot Yoga franchise fee
The franchise fee is $40,000. You pay it when you sign the franchise agreement.
Source: Ritual Franchising Company LLC, 2023 filing, page 11
Royalty and ongoing fees
| Royalty | 7% of gross sales, paid weekly. A marketing fund contribution of up to 2% may be added later. |
|---|---|
| Brand or marketing fund | 2% of gross sales, not charged at present. |
| Transfer Fee under Franchise Agreement | $10,000 |
| Renewal Fee | $10,000 |
The typical franchise royalty is 6% of sales, plus 2% for marketing. See franchise fees and royalties to compare.
Source: Ritual Franchising Company LLC, 2023 filing, page 14
Other fees as filed, from page 16. The filing lists every fee, including late fees and audit costs.
Sales and earnings
Shares figures Ritual Hot Yoga publishes sales or earnings figures for its locations. The full tables, with notes on which locations are counted, are in its filing.
Source: Ritual Franchising Company LLC, 2023 filing, page 64
SBA loans to Ritual Hot Yoga franchisees
Lenders approved one SBA 7(a) loan for a Ritual Hot Yoga franchisee in 2024, for $1.68M. It hasn’t been paid off or charged off yet.
A charged-off loan is one written off as uncollectible. See SBA franchise loans for how 7(a) and 504 loans work.
Source: SBA 7(a) and 504 loan data, as of September 30, 2026
How Ritual Hot Yoga compares
Of the 195 fitness franchises on this site, Ritual Hot Yoga is the 101st cheapest to open and the 126th largest by number of locations.
| Figure | Ritual Hot Yoga | Typical fitness brand | Typical franchise |
|---|---|---|---|
| Cost to open, low end | $302K | $297K | $222K |
| Cost to open, high end | $503K | $584K | $477K |
| Franchise fee | $40K | $50K | $40K |
| Royalty | 7% | 7% | 6% |
| US locations | 5 | 14 | 21 |
| Closed or left per year | 0% | 3.1% | – |
| Shares earnings figures | Yes | 127 of 195 | 2,147 of 3,352 |
Typical is the median across the 195 brands in fitness franchises; typical franchise, across every brand here.
Locations opened and closed
| Year | Franchised | Company-owned | Opened | Closed |
|---|---|---|---|---|
| 2020 | 0 (0) | 3 | 0 | 0 |
| 2021 | 1 (+1) | 3 | +1 | 0 |
| 2022 | 1 (0) | 4 | 0 | 0 |
Closed or left counts terminations, non-renewals, locations bought back by the franchisor and locations that stopped operating.
See which brands grew most in the fastest-growing franchises rankings.
More in the guides: fitness franchise costs and franchise failure rates.
Source: Ritual Franchising Company LLC, 2023 filing, page 72
Where Ritual Hot Yoga locations are
At the end of 2022, Ritual Hot Yoga had locations in 3 states. The most are in California, Illinois and Colorado.
- California2
- Illinois2
- Colorado1
| State | Franchised | Company-owned | Total |
|---|---|---|---|
| California | 0 | 2 | 2 |
| Illinois | 1 | 1 | 2 |
| Colorado | 0 | 1 | 1 |
Source: Ritual Franchising Company LLC, 2023 filing, page 72
Who owns Ritual Hot Yoga?
Ritual Hot Yoga franchises are sold by Ritual Franchising Company LLC. Its filing names no parent company.
From Ritual Franchising Company LLC’s 2023 filing, page 8.
Lawsuits and bankruptcy
| Lawsuits and regulatory actions | None. The filing says no litigation has to be disclosed. |
|---|---|
| Bankruptcy | None. The filing says no bankruptcy has to be disclosed. |
Franchisors must disclose lawsuits and bankruptcies involving the company, its parents and affiliates, and its executives. Many cases are routine disputes with franchisees over fees or contracts; read the descriptions in the filing and ask current owners about anything that worries you.
Source: Ritual Franchising Company LLC, 2023 filing, litigation on page 11, bankruptcy on page 11
Ritual Hot Yoga filings
The figures on this page come from Ritual Franchising Company LLC’s 2023 filing, issued April 19, 2023, on record with the NASAA Electronic Filing Depository.
| Filing | Issued | Registry | On this page |
|---|---|---|---|
| 2023 filing | April 19, 2023 | NASAA depository | Costs, fees and locations, 2020–2022 |
Each link opens the filing as a PDF. See the newest filings across all brands.
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