Soccer Post franchise
2025 filing · March 18, 2025Growing
Soccer Post at a glance
A specialty soccer store selling cleats, apparel, equipment and team uniforms. At the end of 2024 there were 60 Soccer Post locations in the US, 29 franchised and 31 company-owned, so most are run by the company itself.
The business
- Franchisor
- Elite Sports Enterprises, Inc
- The company that sells the franchises
- Typical size
- 2,500–5,000 sq ft
What you pay
- Cost to open
- $201K–$397K
- Fee, build-out and opening working capital
- Franchise fee
- $29,500
- Paid once, when you sign
- Royalty
- 5% + minimum
- 5% of gross sales, paid weekly, with minimum yearly royalties of $25,000 after the first year
- Brand fund
- None now
- Not charged at present; up to 3% of gross sales
- Agreement length
- 10 years
- Territory
- None
- No exclusive territory
- Franchisor financing
- None offered
Where it is
- US locations, 2024
- 60
- Franchised and company-owned
- Franchised
- 29
- Company-owned
- 31
- Change in 3 years
- +11
- Franchised locations, 2022–2024
- States
- 22
- Most in California, New Jersey and Pennsylvania
Support and records
- Initial training
- 2 programs
- Orientation training: 1 hours in class and 6 on the job; Initial training: 8 hours in class and 30 on the job
- Lawsuits disclosed
- Yes
- Bankruptcy disclosed
- None
- Latest filing
- Mar 18, 2025
- 2025 filing
From Elite Sports Enterprises, Inc’s 2025 filing; SBA status from the SBA Franchise Directory, October 28, 2026.
Where it ranks
Soccer Post among all franchises with the same figure.
| Figure | Soccer Post | Among all franchises |
|---|---|---|
| Cost to open, midpointHalfway between the low and high estimate | $298,800 | Costs less than 57% of franchises |
| Franchise feePaid once, when you sign | $29,500 | Lower than 81% of franchises |
| RoyaltyShare of sales paid to the franchisor | 5% | Lower than 69% of brands with a set rate |
| US locationsFranchised and company-owned | 60 | More than 67% of franchises |
How much a Soccer Post franchise costs
Opening one Soccer Post costs an estimated $201,100 to $396,500. That covers the franchise fee and everything else needed to open, through the first months of working capital.
The biggest costs are initial inventory ($100,000 to $200,000) and additional funds (3 months) ($50,000 to $55,000). Here is every line of the estimate as filed:
| What it pays for | Range | Low | High |
|---|---|---|---|
| Initial Franchise Fee | $29,500 | ||
| Lease Deposit | $3,000 | $5,000 | |
| Leasehold Improvements | $0 | $10,000 | |
| Fixtures, Equipment and Signage | $15,000 | $30,000 | |
| Insurance | $2,000 | $5,000 | |
| Initial Inventory | $100,000 | $200,000 | |
| Travel and Living Expenses (during Initial Training) | $100 | $5,000 | |
| Professional Fees (Attorney, Architect and Accountant) | $0 | $50,000 | |
| Business Licenses, Permits and Utility Deposits | $0 | $2,500 | |
| Grand Opening Program | $0 | $1,000 | |
| Point of Sale System, Computer System, Security System and Cameras | $1,500 | $3,500 | |
| Additional Funds (3 months) | $50,000 | $55,000 | |
| Total | $201,100 | $396,500 | |
Source: Elite Sports Enterprises, Inc, 2025 filing, page 16
Soccer Post franchise fee
The franchise fee is $29,500. You pay it when you sign the franchise agreement.
Source: Elite Sports Enterprises, Inc, 2025 filing, page 10
Royalty and ongoing fees
| Royalty | 5% of gross sales, paid weekly, with minimum yearly royalties of $25,000 after the first year. |
|---|---|
| Brand or marketing fund | Not charged at present; up to 3% of gross sales. |
The typical franchise royalty is 6% of sales, plus 2% for marketing. See franchise fees and royalties to compare.
Source: Elite Sports Enterprises, Inc, 2025 filing, page 11
Sales and earnings
No figures Soccer Post does not share sales or profit figures for its locations. Talking to current and former franchise owners is the usual way to learn what a location earns.
Source: Elite Sports Enterprises, Inc, 2025 filing, page 44
SBA loans to Soccer Post franchisees
Lenders approved 13 SBA 7(a) loans for Soccer Post franchisees from 1994 to 2023, $1.79M in all. Of the 11 that have ended, 10 were paid in full and 1 was charged off. The other 2 haven’t ended yet.
A charged-off loan is one written off as uncollectible. See SBA franchise loans for how 7(a) and 504 loans work.
Source: SBA 7(a) and 504 loan data, as of September 30, 2026
Growth and closures
Share of franchised locations, 2024 / 2022–2024. Typical means the median: half of brands are above it, half below.
| Measure | Soccer Post | Typical sports brand | Typical franchise |
|---|---|---|---|
| GrowthNet change in franchised locations | +21% / +61% | +10% / +45% | +1.2% / +10% |
| ClosuresTerminated, not renewed or stopped operating | 4.2% / 5.6% | 2.6% / 7.1% | 3.9% / 16% |
| Bought backLocations the franchisor took back | 4.2% / 28% | 0% / 0% | 0% / 0% |
Typical sports brand is the median of the 48 brands in sports franchises with three years of counts.
How Soccer Post compares
Of the 120 sports franchises on this site, Soccer Post is the 57th cheapest to open and the 30th largest by number of locations.
| Figure | Soccer Post | Typical sports brand | Typical franchise |
|---|---|---|---|
| Cost to open, low end | $201K | $227K | $222K |
| Cost to open, high end | $397K | $442K | $477K |
| Franchise fee | $30K | $50K | $40K |
| Royalty | 5% | 7% | 6% |
| US locations | 60 | 15 | 21 |
| Shares earnings figures | No | 77 of 120 | 2,147 of 3,352 |
Typical is the median across the 120 brands in sports franchises; typical franchise, across every brand here.
Locations opened and closed
| Year | Franchised | Company-owned | Opened | Closed |
|---|---|---|---|---|
| 2022 | 23 (+5) | 13 | +6 | −1 |
| 2023 | 24 (+1) | 19 | +4 | −3 |
| 2024 | 29 (+5) | 31 | +7 | −2 |
Closed or left counts terminations, non-renewals, locations bought back by the franchisor and locations that stopped operating.
See which brands grew most in the fastest-growing franchises rankings.
More in the guides: franchise failure rates.
Source: Elite Sports Enterprises, Inc, 2025 filing, page 46
Where Soccer Post locations are
At the end of 2024, Soccer Post had locations in 22 states. The most are in California, New Jersey and Pennsylvania.
- California11
- New Jersey8
- Pennsylvania6
- New York5
- Virginia5
- Maryland4
| State | Franchised | Company-owned | Total |
|---|---|---|---|
| California | 4 | 7 | 11 |
| New Jersey | 3 | 5 | 8 |
| Pennsylvania | 2 | 4 | 6 |
| New York | 1 | 4 | 5 |
| Virginia | 3 | 2 | 5 |
| Maryland | 0 | 4 | 4 |
| Wisconsin | 0 | 3 | 3 |
| North Carolina | 2 | 0 | 2 |
| Utah | 0 | 2 | 2 |
| Washington | 2 | 0 | 2 |
All 22 states
| Alabama | 1 |
|---|---|
| Arizona | 1 |
| Arkansas | 1 |
| Delaware | 1 |
| Georgia | 1 |
| Indiana | 1 |
| Maine | 1 |
| Minnesota | 1 |
| Ohio | 1 |
| Oregon | 1 |
| Texas | 1 |
| Vermont | 1 |
Source: Elite Sports Enterprises, Inc, 2025 filing, page 47
Who owns Soccer Post?
Soccer Post franchises are sold by Elite Sports Enterprises, Inc.
From Elite Sports Enterprises, Inc’s 2025 filing.
Lawsuits and bankruptcy
| Lawsuits and regulatory actions | Yes. The filing describes past or pending cases involving the franchisor, its affiliates or its executives on page 9. |
|---|---|
| Bankruptcy | None. The filing says no bankruptcy has to be disclosed. |
Franchisors must disclose lawsuits and bankruptcies involving the company, its parents and affiliates, and its executives. Many cases are routine disputes with franchisees over fees or contracts; read the descriptions in the filing and ask current owners about anything that worries you.
Source: Elite Sports Enterprises, Inc, 2025 filing, litigation on page 9, bankruptcy on page 10
Soccer Post filings
The figures on this page come from Elite Sports Enterprises, Inc’s 2025 filing, issued March 18, 2025, on record with the Minnesota Department of Commerce.
| Filing | Issued | Registry | On this page |
|---|---|---|---|
| 2025 filing | March 18, 2025 | Minnesota | Costs, fees and locations, 2022–2024 |
Each link opens the filing as a PDF. See the newest filings across all brands.
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