Wisdom Senior Care franchise
2022 filing · April 28, 2022Growing
Wisdom Senior Care at a glance
An in-home care service helping seniors with personal care, companionship, home management and transportation. At the end of 2021 there were 9 Wisdom Senior Care locations in the US, 8 franchised and 1 company-owned.
The business
- Industry
- Home care and senior care
- Franchisor
- Wisdom Business Owners LLC
- The company that sells the franchises
- Franchising since
- 2016
- 6 years of selling franchises
- Franchisor based in
- Durham, North Carolina
What you pay
- Cost to open
- $68K–$85K
- Fee, build-out and opening working capital
- Franchise fee
- $45,000
- Paid once, when you sign
- Royalty
- 5%
- 5% of gross sales, paid weekly
- Brand fund
- 1.75%
- 1.75% of gross sales, paid weekly
- Renewal fee
- See terms
- 5% of our then-current initial franchise fee
- Agreement length
- 10 years
- Territory
- Protected
- Protected territory
- Franchisor financing
- None offered
Where it is
- US locations, 2021
- 9
- Franchised and company-owned
- Franchised
- 8
- Company-owned
- 1
- Change in 3 years
- +6
- Franchised locations, 2019–2021
- States
- 4
- Most in North Carolina, Florida and Georgia
From Wisdom Business Owners LLC’s 2022 filing; SBA status from the SBA Franchise Directory, October 28, 2026.
Where it ranks
Wisdom Senior Care among all franchises with the same figure.
| Figure | Wisdom Senior Care | Among all franchises |
|---|---|---|
| Cost to open, midpointHalfway between the low and high estimate | $76,290 | Costs less than 92% of franchises |
| Franchise feePaid once, when you sign | $45,000 | Higher than 55% of franchises |
| RoyaltyShare of sales paid to the franchisor | 5% | Lower than 69% of brands with a set rate |
| US locationsFranchised and company-owned | 9 | Fewer than 63% of franchises |
How much a Wisdom Senior Care franchise costs
Opening one Wisdom Senior Care costs an estimated $67,680 to $84,900. That covers the franchise fee and everything else needed to open, through the first months of working capital. It is one of the low-cost franchises.
The biggest costs are initial franchise fee ($45,000) and additional funds - month period ($11,000 to $13,000). Here is every line of the estimate as filed:
| What it pays for | Range | Low | High |
|---|---|---|---|
| Initial Franchise Fee | $45,000 | ||
| Initial Training Fee | $1,200 | ||
| Travel Living Expenses | $750 | $3,000 | |
| Rent Real Estate (Not including Purchase Property) | $350 | $1,500 | |
| State license | $500 | $1,000 | |
| Furniture & Fixtures | $500 | $3,000 | |
| Supplies Caregivers | $80 | $200 | |
| Insurance | $800 | $2,500 | |
| Signage | $3,000 | ||
| Miscellaneous Opening Costs | $2,000 | $2,500 | |
| Grand Opening Advertising | $2,000 | ||
| Computer Equipment Software | $2,500 | $4,000 | |
| Professional Fee | $0 | $3,000 | |
| Additional Funds - month period | $11,000 | $13,000 | |
| Total | $67,680 | $84,900 | |
Source: Wisdom Business Owners LLC, 2022 filing, page 13
Wisdom Senior Care franchise fee
The franchise fee is $45,000. You pay it when you sign the franchise agreement.
Source: Wisdom Business Owners LLC, 2022 filing, page 9
Royalty and ongoing fees
| Royalty | 5% of gross sales, paid weekly. |
|---|---|
| Brand or marketing fund | 1.75% of gross sales, paid weekly. |
| Renewal Fee | 5% of our then-current initial franchise fee |
| Initial Training Fee | $1200 |
The typical franchise royalty is 6% of sales, plus 2% for marketing. See franchise fees and royalties to compare.
Source: Wisdom Business Owners LLC, 2022 filing, page 9
Other fees as filed, from pages 10–11. The filing lists every fee, including late fees and audit costs.
Sales and earnings
No figures Wisdom Senior Care does not share sales or profit figures for its locations. Talking to current and former franchise owners is the usual way to learn what a location earns.
Source: Wisdom Business Owners LLC, 2022 filing, page 32
SBA loans to Wisdom Senior Care franchisees
Lenders approved one SBA 7(a) loan for a Wisdom Senior Care franchisee in 2022, for $25K. It hasn’t been paid off or charged off yet.
A charged-off loan is one written off as uncollectible. See SBA franchise loans for how 7(a) and 504 loans work.
Source: SBA 7(a) and 504 loan data, as of September 30, 2026
Growth and closures
Share of franchised locations, 2021 / 2019–2021. Typical means the median: half of brands are above it, half below.
| Measure | Wisdom Senior Care | Typical home care brand | Typical franchise |
|---|---|---|---|
| GrowthNet change in franchised locations | +100% / +300% | +6.6% / +26% | +1.2% / +10% |
| ClosuresTerminated, not renewed or stopped operating | 0% / 0% | 2.5% / 15% | 3.9% / 16% |
| Bought backLocations the franchisor took back | 0% / 0% | 0% / 0% | 0% / 0% |
Typical home care brand is the median of the 34 brands in home care and senior care franchises with three years of counts.
How Wisdom Senior Care compares
Of the 73 home care franchises on this site, Wisdom Senior Care is the 9th cheapest to open and the 49th largest by number of locations.
| Figure | Wisdom Senior Care | Typical home care brand | Typical franchise |
|---|---|---|---|
| Cost to open, low end | $68K | $100K | $222K |
| Cost to open, high end | $85K | $175K | $477K |
| Franchise fee | $45K | $50K | $40K |
| Royalty | 5% | 5% | 6% |
| Brand fund | 1.8% | 1% | 2% |
| US locations | 9 | 25 | 21 |
| Shares earnings figures | No | 61 of 73 | 2,147 of 3,352 |
Typical is the median across the 73 brands in home care and senior care franchises; typical franchise, across every brand here.
Locations opened and closed
| Year | Franchised | Company-owned | Opened | Closed |
|---|---|---|---|---|
| 2019 | 2 (0) | 1 | 0 | 0 |
| 2020 | 4 (+2) | 1 | +2 | 0 |
| 2021 | 8 (+4) | 1 | +4 | 0 |
Closed or left counts terminations, non-renewals, locations bought back by the franchisor and locations that stopped operating.
See which brands grew most in the fastest-growing franchises rankings.
More in the guides: home care franchise costs and franchise failure rates.
Source: Wisdom Business Owners LLC, 2022 filing, page 33
Where Wisdom Senior Care locations are
At the end of 2021, Wisdom Senior Care had locations in 4 states. The most are in North Carolina, Florida and Georgia.
- North Carolina6
- Florida1
- Georgia1
- New York1
| State | Franchised | Company-owned | Total |
|---|---|---|---|
| North Carolina | 5 | 1 | 6 |
| Florida | 1 | 0 | 1 |
| Georgia | 1 | 0 | 1 |
| New York | 1 | 0 | 1 |
Source: Wisdom Business Owners LLC, 2022 filing, page 34
Who owns Wisdom Senior Care?
Wisdom Senior Care franchises are sold by Wisdom Business Owners LLC.
From Wisdom Business Owners LLC’s 2022 filing.
Lawsuits and bankruptcy
| Lawsuits and regulatory actions | Yes. The filing describes past or pending cases involving the franchisor, its affiliates or its executives on page 9. |
|---|---|
| Bankruptcy | None. The filing says no bankruptcy has to be disclosed. |
Franchisors must disclose lawsuits and bankruptcies involving the company, its parents and affiliates, and its executives. Many cases are routine disputes with franchisees over fees or contracts; read the descriptions in the filing and ask current owners about anything that worries you.
Source: Wisdom Business Owners LLC, 2022 filing, litigation on page 9, bankruptcy on page 9
Wisdom Senior Care filings
The figures on this page come from Wisdom Business Owners LLC’s 2022 filing, issued April 28, 2022, on record with the NASAA Electronic Filing Depository.
| Filing | Issued | Registry | On this page |
|---|---|---|---|
| 2022 filing | April 28, 2022 | NASAA depository | Costs, fees and locations, 2019–2021 |
Each link opens the filing as a PDF. See the newest filings across all brands.
