Golden Heart Senior Care franchise
2022 filing · February 25, 2022GrowingShares sales figures
Golden Heart Senior Care at a glance
A business providing non-medical in-home care, supplemental staffing and assisted living placement for seniors. At the end of 2021 there were 22 Golden Heart Senior Care locations in the US, all franchised.
The business
- Industry
- Home care and senior care
- Franchisor
- Sarillian Management, LLC
- The company that sells the franchises
- Franchising since
- 2010
- 12 years of selling franchises
What you pay
- Cost to open
- $69K–$97K
- A new Golden Heart territory
- Franchise fee
- $45,000
- For a territory with at least 30,000 people aged 65 or older; converting an existing agency has no fee
- Royalty
- 5%
- No royalty for the first three months, then the greater of 5% of gross revenue or a monthly minimum that rises from $500 (months 4 to 24) to $2,000 from month 60
- Brand fund
- Yes
- 2% of gross revenue or $200 a month, whichever is more, paid with the royalty
- Renewal fee
- $5,000
- When the agreement ends and you sign again
- Agreement length
- 10 years
- Franchisor financing
- None offered
Where it is
- US locations, 2021
- 22
- Franchised and company-owned
- Franchised
- 22
- Company-owned
- 0
- Change in 3 years
- +1
- Franchised locations, 2019–2021
- States
- 15
- Most in Ohio, Arizona and Minnesota
From Sarillian Management, LLC’s 2022 filing; SBA status from the SBA Franchise Directory, October 28, 2026.
Where it ranks
Golden Heart Senior Care among all franchises with the same figure.
| Figure | Golden Heart Senior Care | Among all franchises |
|---|---|---|
| Cost to open, midpointHalfway between the low and high estimate | $82,838 | Costs less than 91% of franchises |
| Franchise feePaid once, when you sign | $45,000 | Higher than 55% of franchises |
| RoyaltyShare of sales paid to the franchisor | 5% | Lower than 69% of brands with a set rate |
| US locationsFranchised and company-owned | 22 | More than 51% of franchises |
How much a Golden Heart Senior Care franchise costs
Opening a new Golden Heart territory costs an estimated $68,925 to $96,750. That covers the franchise fee and everything else needed to open, through the first months of working capital. It is one of the low-cost franchises.
The biggest costs are initial franchise fee ($45,000) and grand opening advertising – 6 months ($10,000). Here is every line of the estimate as filed:
| What it pays for | Range | Low | High |
|---|---|---|---|
| Initial Franchise Fee | $45,000 | ||
| Continuing Royalty - 3 months minimum | $1,500 | ||
| Worldwide Creative Marketing Fee - 3 months minimum | $600 | ||
| Travel and Other Expenses While Training | $1,000 | $2,000 | |
| Rent – 6 Months | $0 | $6,000 | |
| Furniture and Fixtures | $500 | $1,000 | |
| Signage | $0 | $1,000 | |
| Office Equipment | $500 | $1,500 | |
| Insurance – 6 Months Premium | $1,500 | $2,500 | |
| Miscellaneous Opening Costs | $200 | $1,000 | |
| Office Supplies | $0 | $500 | |
| Local Advertising | $3,000 | ||
| Grand Opening Advertising – 6 Months | $10,000 | ||
| Computer Equipment, Software and Printer | $1,000 | $3,000 | |
| Permits, Licenses & Accreditation | $125 | $5,650 | |
| Professional Fees | $1,000 | $2,500 | |
| Vehicle Lease / Payments (6 months) | $0 | $3,000 | |
| Additional Funds – 6 Months | $3,000 | $7,000 | |
| Total | $68,925 | $96,750 | |
Source: Sarillian Management, LLC, 2022 filing, page 21
Golden Heart Senior Care franchise fee
The franchise fee is $45,000, for a territory with at least 30,000 people aged 65 or older; converting an existing agency has no fee. You pay it when you sign the franchise agreement.
Source: Sarillian Management, LLC, 2022 filing, page 11
Royalty and ongoing fees
| Royalty | No royalty for the first three months, then the greater of 5% of gross revenue or a monthly minimum that rises from $500 (months 4 to 24) to $2,000 from month 60. |
|---|---|
| Brand or marketing fund | 2% of gross revenue or $200 a month, whichever is more, paid with the royalty. |
| TransferFee (Franchise Agreement) | Upto$10,000 |
| RenewalFee | $5,000 |
The typical franchise royalty is 6% of sales, plus 2% for marketing. See franchise fees and royalties to compare.
Source: Sarillian Management, LLC, 2022 filing, pages 13 and 16
Other fees as filed, from page 18. The filing lists every fee, including late fees and audit costs.
Sales and earnings
Shares figures Golden Heart Senior Care publishes sales or earnings figures for its locations. The full tables, with notes on which locations are counted, are in its filing.
- Average revenue
- $749,645
- Median revenue
- $333,122
Yearly figures for 2021, per franchisee, 17 franchised businesses (21 territories) open all of 2021.
Sales are what the business takes in before rent, payroll, royalties and other costs, not what its owner keeps.
Source: Sarillian Management, LLC, 2022 filing, page 54
SBA loans to Golden Heart Senior Care franchisees
Lenders approved 2 SBA 7(a) loans for Golden Heart Senior Care franchisees from 2016 to 2025, $250K in all. One has been paid in full; none was charged off. The other one hasn’t ended yet.
A charged-off loan is one written off as uncollectible. See SBA franchise loans for how 7(a) and 504 loans work.
Source: SBA 7(a) and 504 loan data, as of September 30, 2026
Growth and closures
Share of franchised locations, 2021 / 2019–2021. Typical means the median: half of brands are above it, half below.
| Measure | Golden Heart Senior Care | Typical home care brand | Typical franchise |
|---|---|---|---|
| GrowthNet change in franchised locations | +4.8% / +4.8% | +6.6% / +26% | +1.2% / +10% |
| ClosuresTerminated, not renewed or stopped operating | 0% / 14% | 2.5% / 15% | 3.9% / 16% |
| Bought backLocations the franchisor took back | 0% / 4.8% | 0% / 0% | 0% / 0% |
Typical home care brand is the median of the 34 brands in home care and senior care franchises with three years of counts.
How Golden Heart Senior Care compares
Of the 73 home care franchises on this site, Golden Heart Senior Care is the 10th cheapest to open and the 39th largest by number of locations.
| Figure | Golden Heart Senior Care | Typical home care brand | Typical franchise |
|---|---|---|---|
| Cost to open, low end | $69K | $100K | $222K |
| Cost to open, high end | $97K | $175K | $477K |
| Franchise fee | $45K | $50K | $40K |
| Royalty | 5% | 5% | 6% |
| US locations | 22 | 25 | 21 |
| Shares earnings figures | Yes | 61 of 73 | 2,147 of 3,352 |
Typical is the median across the 73 brands in home care and senior care franchises; typical franchise, across every brand here.
Locations opened and closed
| Year | Franchised | Company-owned | Opened | Closed |
|---|---|---|---|---|
| 2019 | 20 (−1) | 0 | +2 | −3 |
| 2020 | 21 (+1) | 0 | +2 | −1 |
| 2021 | 22 (+1) | 0 | +1 | 0 |
Closed or left counts terminations, non-renewals, locations bought back by the franchisor and locations that stopped operating.
See which brands grew most in the fastest-growing franchises rankings.
More in the guides: home care franchise costs and franchise failure rates.
Source: Sarillian Management, LLC, 2022 filing, page 55
Where Golden Heart Senior Care locations are
At the end of 2021, Golden Heart Senior Care had franchised locations in 15 states. The most are in Ohio, Arizona and Minnesota.
- Ohio4
- Arizona3
- Minnesota2
- Nevada2
- California1
- Colorado1
All 15 states
| New Jersey | 1 |
|---|---|
| North Carolina | 1 |
| South Carolina | 1 |
| Texas | 1 |
| Wisconsin | 1 |
Source: Sarillian Management, LLC, 2022 filing, page 56
Who owns Golden Heart Senior Care?
Golden Heart Senior Care franchises are sold by Sarillian Management, LLC. Its filing names no parent company.
From Sarillian Management, LLC’s 2022 filing, page 7.
Lawsuits and bankruptcy
| Lawsuits and regulatory actions | None. The filing says no litigation has to be disclosed. |
|---|---|
| Bankruptcy | None. The filing says no bankruptcy has to be disclosed. |
Franchisors must disclose lawsuits and bankruptcies involving the company, its parents and affiliates, and its executives. Many cases are routine disputes with franchisees over fees or contracts; read the descriptions in the filing and ask current owners about anything that worries you.
Source: Sarillian Management, LLC, 2022 filing, litigation on page 10, bankruptcy on page 10
Golden Heart Senior Care filings
The figures on this page come from Sarillian Management, LLC’s 2022 filing, issued February 25, 2022, on record with the NASAA Electronic Filing Depository.
| Filing | Issued | Registry | On this page |
|---|---|---|---|
| 2022 filing | February 25, 2022 | NASAA depository | Costs, fees and locations, 2019–2021 |
Each link opens the filing as a PDF. See the newest filings across all brands.
