Assist-2-Sell franchise
2024 filing · April 12, 2024Fewer locations
Assist-2-Sell at a glance
A real estate sales office offering a range of real estate services to the public. At the end of 2023 there were 110 Assist-2-Sell locations in the US, 109 franchised and 1 company-owned.
The business
- Industry
- Real estate
- Franchisor
- Assist-2-Sell, Inc
- The company that sells the franchises
- Franchising since
- 1993
- 31 years of selling franchises
- Franchisor based in
- Reno, Nevada
What you pay
- Cost to open
- $17K–$74K
- Fee, build-out and opening working capital
- Franchise fee
- $2,995
- Paid once, when you sign
- Royalty
- 5%
- 5% of monthly gross revenue, paid monthly
- Brand fund
- 1%
- 1% of gross revenue, paid monthly; it can rise to 1.5%
- Agreement length
- 1 year
- Franchisor financing
- None offered
Where it is
- US locations, 2023
- 110
- Franchised and company-owned
- Franchised
- 109
- Company-owned
- 1
- Change in 3 years
- −22
- Franchised locations, 2021–2023
- States
- 34
- Most in Florida, Colorado and Wisconsin
From Assist-2-Sell, Inc’s 2024 filing; SBA status from the SBA Franchise Directory, October 28, 2026.
Where it ranks
Assist-2-Sell among all franchises with the same figure.
| Figure | Assist-2-Sell | Among all franchises |
|---|---|---|
| Cost to open, midpointHalfway between the low and high estimate | $45,508 | Costs less than 97% of franchises |
| Franchise feePaid once, when you sign | $2,995 | Lower than 98% of franchises |
| RoyaltyShare of sales paid to the franchisor | 5% | Lower than 69% of brands with a set rate |
| US locationsFranchised and company-owned | 110 | More than 78% of franchises |
How much a Assist-2-Sell franchise costs
Opening one Assist-2-Sell costs an estimated $17,020 to $73,995. That covers the franchise fee and everything else needed to open, through the first months of working capital. It is one of the franchises under $20K.
The biggest costs are vehicle ($3,000 to $30,000) and property lease ($2,000 to $12,000). Here is every line of the estimate as filed:
| What it pays for | Range | Low | High |
|---|---|---|---|
| Initial Franchise Fee | $2,995 | ||
| Office Set-up/Improvements (Including Furniture, Fixtures & Equipment) | $2,000 | $9,500 | |
| Property Lease | $2,000 | $12,000 | |
| Exterior Office Signage | $25 | $3,500 | |
| Travel and Living Expenses While Training | $1,000 | $3,500 | |
| Inventory and Supplies | $1,000 | $3,000 | |
| Advertising and Marketing | $1,000 | $1,500 | |
| Miscellaneous Opening Costs | $1,500 | $3,000 | |
| Vehicle | $3,000 | $30,000 | |
| Additional Funds (3 Months) | $2,500 | $5,000 | |
| Total | $17,020 | $73,995 | |
Source: Assist-2-Sell, Inc, 2024 filing, page 13
Assist-2-Sell franchise fee
The franchise fee is $2,995. You pay it when you sign the franchise agreement.
Source: Assist-2-Sell, Inc, 2024 filing, page 9
Royalty and ongoing fees
| Royalty | 5% of monthly gross revenue, paid monthly. |
|---|---|
| Brand or marketing fund | 1% of gross revenue, paid monthly; it can rise to 1.5%. |
| Software License and Subscription Fees | $50 to $250 |
| Transfer Fee | Currently $2,500 + our actual out-of-pocket costs |
The typical franchise royalty is 6% of sales, plus 2% for marketing. See franchise fees and royalties to compare.
Source: Assist-2-Sell, Inc, 2024 filing, page 10
Other fees as filed, from page 11. The filing lists every fee, including late fees and audit costs.
Sales and earnings
No figures Assist-2-Sell does not share sales or profit figures for its locations. Talking to current and former franchise owners is the usual way to learn what a location earns.
Source: Assist-2-Sell, Inc, 2024 filing, page 28
SBA loans to Assist-2-Sell franchisees
Lenders approved 19 SBA-backed loans for Assist-2-Sell franchisees from 2000 to 2020, $3.3M in all: 18 7(a) loans and 1 504 loan. Of the 18 that have ended, 12 were paid in full and 6 were charged off. The other one hasn’t ended yet.
A charged-off loan is one written off as uncollectible. See SBA franchise loans for how 7(a) and 504 loans work.
Source: SBA 7(a) and 504 loan data, as of September 30, 2026
Growth and closures
Share of franchised locations, 2023 / 2021–2023. Typical means the median: half of brands are above it, half below.
| Measure | Assist-2-Sell | Typical real estate brand | Typical franchise |
|---|---|---|---|
| GrowthNet change in franchised locations | −9.2% / −17% | −0.9% / 0% | +1.2% / +10% |
| ClosuresTerminated, not renewed or stopped operating | 11% / 22% | 10% / 29% | 3.9% / 16% |
| Bought backLocations the franchisor took back | 0% / 0% | 0% / 0% | 0% / 0% |
Typical real estate brand is the median of the 44 brands in real estate franchises with three years of counts.
How Assist-2-Sell compares
Of the 95 real estate franchises on this site, Assist-2-Sell is the 7th cheapest to open and the 35th largest by number of locations.
| Figure | Assist-2-Sell | Typical real estate brand | Typical franchise |
|---|---|---|---|
| Cost to open, low end | $17K | $69K | $222K |
| Cost to open, high end | $74K | $244K | $477K |
| Franchise fee | $3K | $35K | $40K |
| Royalty | 5% | 6% | 6% |
| Brand fund | 1% | 1.5% | 2% |
| US locations | 110 | 67 | 21 |
| Shares earnings figures | No | 40 of 95 | 2,147 of 3,352 |
Typical is the median across the 95 brands in real estate franchises; typical franchise, across every brand here.
Locations opened and closed
| Year | Franchised | Company-owned | Opened | Closed |
|---|---|---|---|---|
| 2021 | 126 (−5) | 1 | +2 | −7 |
| 2022 | 120 (−6) | 1 | +3 | −9 |
| 2023 | 109 (−11) | 1 | +2 | −13 |
Closed or left counts terminations, non-renewals, locations bought back by the franchisor and locations that stopped operating.
See which brands grew most in the fastest-growing franchises rankings.
More in the guides: franchise failure rates.
Source: Assist-2-Sell, Inc, 2024 filing, page 29
Where Assist-2-Sell locations are
At the end of 2023, Assist-2-Sell had locations in 34 states. The most are in Florida, Colorado and Wisconsin.
- Florida18
- Colorado13
- Wisconsin8
- Idaho6
- California5
- Georgia4
| State | Franchised | Company-owned | Total |
|---|---|---|---|
| Florida | 18 | 0 | 18 |
| Colorado | 13 | 0 | 13 |
| Wisconsin | 8 | 0 | 8 |
| Idaho | 6 | 0 | 6 |
| California | 5 | 0 | 5 |
| Georgia | 4 | 0 | 4 |
| Indiana | 4 | 0 | 4 |
| South Carolina | 4 | 0 | 4 |
| Texas | 4 | 0 | 4 |
| Virginia | 4 | 0 | 4 |
All 34 states
| Missouri | 3 |
|---|---|
| North Carolina | 3 |
| Ohio | 3 |
| Alabama | 2 |
| New Mexico | 2 |
| New York | 2 |
| Nova Scotia | 2 |
| Ontario | 2 |
| Oregon | 2 |
| Pennsylvania | 2 |
| Tennessee | 2 |
| Utah | 2 |
| Washington | 2 |
| Connecticut | 1 |
| Maine | 1 |
| Maryland | 1 |
| Massachusetts | 1 |
| Michigan | 1 |
| Minnesota | 1 |
| Nevada | 1 |
| New Brunswick | 1 |
| New Hampshire | 1 |
| South Dakota | 1 |
| Wyoming | 1 |
Source: Assist-2-Sell, Inc, 2024 filing, page 30
Who owns Assist-2-Sell?
Assist-2-Sell franchises are sold by Assist-2-Sell, Inc. Its filing names no parent company.
From Assist-2-Sell, Inc’s 2024 filing, page 8.
Lawsuits and bankruptcy
| Lawsuits and regulatory actions | None. The filing says no litigation has to be disclosed. |
|---|---|
| Bankruptcy | None. The filing says no bankruptcy has to be disclosed. |
Franchisors must disclose lawsuits and bankruptcies involving the company, its parents and affiliates, and its executives. Many cases are routine disputes with franchisees over fees or contracts; read the descriptions in the filing and ask current owners about anything that worries you.
Source: Assist-2-Sell, Inc, 2024 filing, litigation on page 9, bankruptcy on page 9
Assist-2-Sell filings
The figures on this page come from Assist-2-Sell, Inc’s 2024 filing, issued April 12, 2024, on record with the NASAA Electronic Filing Depository.
| Filing | Issued | Registry | On this page |
|---|---|---|---|
| 2024 filing | April 12, 2024 | NASAA depository | Costs, fees and locations, 2021–2023 |
Each link opens the filing as a PDF. See the newest filings across all brands.
