Cupcake Heaven franchise
2022 filing · March 10, 2022
Cupcake Heaven at a glance
A cupcake shop baking gourmet cupcakes on site for carry-out and delivery. At the end of 2021 there were 1 Cupcake Heaven locations in the US, all company-owned.
The business
- Franchisor
- Cupcake Heaven, LLC
- The company that sells the franchises
- Franchisor based in
- Haymarket, Virginia
- Typical size
- 800–1,500 sq ft
What you pay
- Cost to open
- $69K–$189K
- Fee, build-out and opening working capital
- Franchise fee
- $10,000
- Paid once, when you sign
- Royalty
- 4%
- 4% of gross revenues, paid monthly
- Brand fund
- 1%
- 1% of gross revenue a month, paid monthly
- Renewal fee
- See terms
- A flat $2,500 for each Franchise.
- Agreement length
- 3 years
Where it is
- US locations, 2021
- 1
- Franchised and company-owned
- Franchised
- 0
- Company-owned
- 1
- Change in 3 years
- 0
- Franchised locations, 2019–2021
- States
- 1
- Most in Virginia
From Cupcake Heaven, LLC’s 2022 filing; SBA status from the SBA Franchise Directory, October 28, 2026.
Where it ranks
Cupcake Heaven among all franchises with the same figure.
| Figure | Cupcake Heaven | Among all franchises |
|---|---|---|
| Cost to open, midpointHalfway between the low and high estimate | $129,025 | Costs less than 81% of franchises |
| Franchise feePaid once, when you sign | $10,000 | Lower than 95% of franchises |
| RoyaltyShare of sales paid to the franchisor | 4% | Lower than 93% of brands with a set rate |
| US locationsFranchised and company-owned | 1 | Fewer than 88% of franchises |
How much a Cupcake Heaven franchise costs
Opening one Cupcake Heaven costs an estimated $68,600 to $189,450. That covers the franchise fee and everything else needed to open, through the first months of working capital. It is one of the low-cost franchises.
The biggest costs are leasehold improvements ($1,000 to $55,000) and kitchen equipment, furniture and fixtures ($10,900 to $34,500). Here is every line of the estimate as filed:
| What it pays for | Range | Low | High |
|---|---|---|---|
| Initial Franchise Fee | $10,000 | ||
| Technology | $2,500 | $5,500 | |
| Kitchen Equipment, Furniture and Fixtures | $10,900 | $34,500 | |
| Real Estate | $5,200 | $6,150 | |
| Leasehold Improvements | $1,000 | $55,000 | |
| Utilities | $250 | $600 | |
| Signage | $1,000 | $6,500 | |
| Start Up Inventory | $13,900 | $21,000 | |
| Staffing | $3,500 | $10,000 | |
| Uniforms | $750 | $1,500 | |
| Insurance | $1,200 | $2,000 | |
| Travel, Lodging and Meals for Initial Training Program | $1,900 | $3,200 | |
| Licenses, Permits, Certifications and other Professional Fees | $1,500 | $3,500 | |
| Additional Funds (3 Months) | $15,000 | $30,000 | |
| Total | $68,600 | $189,450 | |
Source: Cupcake Heaven, LLC, 2022 filing, page 17
Cupcake Heaven franchise fee
The franchise fee is $10,000. You pay it when you sign the franchise agreement.
Source: Cupcake Heaven, LLC, 2022 filing, page 10
Royalty and ongoing fees
| Royalty | 4% of gross revenues, paid monthly. |
|---|---|
| Brand or marketing fund | 1% of gross revenue a month, paid monthly. |
| Renewal Fee | A flat $2,500 for each Franchise. |
The typical franchise royalty is 6% of sales, plus 2% for marketing. See franchise fees and royalties to compare.
Source: Cupcake Heaven, LLC, 2022 filing, page 11
Other fees as filed, from page 12. The filing lists every fee, including late fees and audit costs.
Sales and earnings
No figures Cupcake Heaven does not share sales or profit figures for its locations. Talking to current and former franchise owners is the usual way to learn what a location earns.
Source: Cupcake Heaven, LLC, 2022 filing, page 53
- Estimate Estimated yearly sales per location
- $280K–$500K
Estimated from the sales that 292 comparable franchises file, matched on industry, format, cost to open, fees and size.
How Cupcake Heaven compares
Of the 112 bakery franchises on this site, Cupcake Heaven is the 5th cheapest to open and the 101st largest by number of locations.
| Figure | Cupcake Heaven | Typical bakery brand | Typical franchise |
|---|---|---|---|
| Cost to open, low end | $69K | $341K | $222K |
| Cost to open, high end | $189K | $720K | $477K |
| Franchise fee | $10K | $40K | $40K |
| Royalty | 4% | 6% | 6% |
| Brand fund | 1% | 2% | 2% |
| US locations | 1 | 16 | 21 |
| Shares earnings figures | No | 74 of 112 | 2,147 of 3,352 |
Typical is the median across the 112 brands in bakery franchises; typical franchise, across every brand here.
Locations opened and closed
| Year | Franchised | Company-owned | Opened | Closed |
|---|---|---|---|---|
| 2019 | 0 (0) | 1 | 0 | 0 |
| 2020 | 0 (0) | 1 | 0 | 0 |
| 2021 | 0 (0) | 1 | 0 | 0 |
Closed or left counts terminations, non-renewals, locations bought back by the franchisor and locations that stopped operating.
See which brands grew most in the fastest-growing franchises rankings.
More in the guides: franchise failure rates.
Source: Cupcake Heaven, LLC, 2022 filing, page 54
Where Cupcake Heaven locations are
At the end of 2021, Cupcake Heaven had locations in 1 state. The most are in Virginia.
- Virginia1
| State | Franchised | Company-owned | Total |
|---|---|---|---|
| Virginia | 0 | 1 | 1 |
Source: Cupcake Heaven, LLC, 2022 filing, page 54
Who owns Cupcake Heaven?
Cupcake Heaven franchises are sold by Cupcake Heaven, LLC. Its filing names no parent company.
From Cupcake Heaven, LLC’s 2022 filing, page 7.
Lawsuits and bankruptcy
| Lawsuits and regulatory actions | None. The filing says no litigation has to be disclosed. |
|---|---|
| Bankruptcy | None. The filing says no bankruptcy has to be disclosed. |
Franchisors must disclose lawsuits and bankruptcies involving the company, its parents and affiliates, and its executives. Many cases are routine disputes with franchisees over fees or contracts; read the descriptions in the filing and ask current owners about anything that worries you.
Source: Cupcake Heaven, LLC, 2022 filing, litigation on page 10, bankruptcy on page 10
Cupcake Heaven filings
The figures on this page come from Cupcake Heaven, LLC’s 2022 filing, issued March 10, 2022, on record with the NASAA Electronic Filing Depository.
| Filing | Issued | Registry | On this page |
|---|---|---|---|
| 2022 filing | March 10, 2022 | NASAA depository | Costs, fees and locations, 2019–2021 |
Each link opens the filing as a PDF. See the newest filings across all brands.
Other bakery franchises
All bakery franchises
Cupcake Heaven is also on these lists: food franchises.