EagleRider franchise
2024 filing · April 16, 2024
EagleRider at a glance
A motorcycle rental business, including Harley-Davidson touring and cruiser bikes for approved operators, that also organizes motorcycle tours and sells apparel.
The business
- Industry
- Retail
- Franchisor
- EagleRider, Inc
- The company that sells the franchises
- Franchising since
- 1999
- 25 years of selling franchises
- Franchisor based in
- Hawthorne, California
- Typical size
- 500–10,000 sq ft
What you pay
- Cost to open
- $74K–$317K
- Fee, build-out and opening working capital
- Franchise fee
- $30,000
- Paid once, when you sign
- Royalty
- 5–10%
- 10% of gross rental revenue and 5% of retail product revenue, or $350 a month if more, paid monthly, plus local advertising of 5% of rental revenue
- Brand fund
- None now
- No brand fund
- Renewal fee
- See terms
- 50% of the then-current initial franchise fee
- Agreement length
- 10 years
Where it is
- Franchised, 2023
- 16
- As printed in the filing
Support and records
From EagleRider, Inc’s 2024 filing; SBA status from the SBA Franchise Directory, October 28, 2026.
Where it ranks
EagleRider among all franchises with the same figure.
| Figure | EagleRider | Among all franchises |
|---|---|---|
| Cost to open, midpointHalfway between the low and high estimate | $195,250 | Costs less than 70% of franchises |
| Franchise feePaid once, when you sign | $30,000 | Lower than 72% of franchises |
How much a EagleRider franchise costs
Opening one EagleRider costs an estimated $73,500 to $317,000. That covers the franchise fee and everything else needed to open, through the first months of working capital. It is one of the low-cost franchises.
The biggest costs are real estate and leasehold improvements ($10,000 to $100,000) and additional funds – 1st 90 days ($8,000 to $75,000). Here is every line of the estimate as filed:
| What it pays for | Range | Low | High |
|---|---|---|---|
| Initial Franchise Fee | $30,000 | ||
| Additional Rental Vehicle Classes | $0 | $2,000 | |
| Initial Training Expenses | $500 | $6,000 | |
| Real Estate and Leasehold Improvements | $10,000 | $100,000 | |
| Furniture, Fixtures and Equipment | $2,000 | $9,000 | |
| Tools, Parts and Accessories | $2,500 | $7,000 | |
| Signs | $2,500 | $20,000 | |
| Opening Rental Vehicle Inventory | $5,200 | $16,200 | |
| Opening Products Inventory | $3,000 | $25,000 | |
| Grand Opening Marketing Campaign | $1,500 | $2,500 | |
| POS Software and Hardware | $2,600 | $7,500 | |
| EAGLERIDER Rental Management System Setup | $2,000 | ||
| Insurance | $3,200 | $9,800 | |
| Utility Deposits and Business Licenses | $500 | $5,000 | |
| Additional Funds – 1st 90 days | $8,000 | $75,000 | |
| Total | $73,500 | $317,000 | |
Source: EagleRider, Inc, 2024 filing, page 18
EagleRider franchise fee
The franchise fee is $30,000. You pay it when you sign the franchise agreement.
Source: EagleRider, Inc, 2024 filing, page 14
Royalty and ongoing fees
| Royalty | 10% of gross rental revenue and 5% of retail product revenue, or $350 a month if more, paid monthly, plus local advertising of 5% of rental revenue. |
|---|---|
| Brand or marketing fund | No brand fund |
| Computer and POS Maintenance Fees | Approximately $1,000 per year |
| Transfer Fee | $5,000 |
| Renewal Fee | 50% of the then-current initial franchise fee |
| Additional Training Fee | Up to $1,000 per person. |
| Local Advertising Expenditure | 5% of Gross Rental Revenue |
The typical franchise royalty is 6% of sales, plus 2% for marketing. See franchise fees and royalties to compare.
Source: EagleRider, Inc, 2024 filing, pages 15 and 32
Other fees as filed, from pages 15–16. The filing lists every fee, including late fees and audit costs.
Sales and earnings
No figures EagleRider does not share sales or profit figures for its locations. Talking to current and former franchise owners is the usual way to learn what a location earns.
Source: EagleRider, Inc, 2024 filing, page 45
SBA loans to EagleRider franchisees
Lenders approved 9 SBA-backed loans for EagleRider franchisees from 2000 to 2009, $3.31M in all: 8 7(a) loans and 1 504 loan. All 9 have ended: 6 were paid in full and 3 were charged off.
A charged-off loan is one written off as uncollectible. See SBA franchise loans for how 7(a) and 504 loans work.
Source: SBA 7(a) and 504 loan data, as of September 30, 2026
How EagleRider compares
Of the 302 retail franchises on this site, EagleRider is the 33rd cheapest to open.
| Figure | EagleRider | Typical retail brand | Typical franchise |
|---|---|---|---|
| Cost to open, low end | $74K | $198K | $222K |
| Cost to open, high end | $317K | $425K | $477K |
| Franchise fee | $30K | $35K | $40K |
| Shares earnings figures | No | 187 of 302 | 2,147 of 3,352 |
Typical is the median across the 302 brands in retail franchises; typical franchise, across every brand here.
Locations opened and closed
| Year | Franchised | Company-owned |
|---|---|---|
| 2021 | 19 (−2) | 135 |
| 2022 | 18 (−1) | 77 |
| 2023 | 16 (−2) | 72 |
Closed or left counts terminations, non-renewals, locations bought back by the franchisor and locations that stopped operating. Company-owned outlets are run by an affiliate.
These figures don't add up as printed: the 2022 counts come to 95, but the filing shows 94. Worth asking the franchisor.
See which brands grew most in the fastest-growing franchises rankings.
More in the guides: franchise failure rates.
Source: EagleRider, Inc, 2024 filing, page 46
Where EagleRider locations are
At the end of 2023, EagleRider had franchised locations in 10 states. The most are in Florida, Hawaii and Massachusetts.
- Florida3
- Hawaii2
- Massachusetts2
- Nevada2
- New Hampshire2
- Arizona1
| State | Franchised |
|---|---|
| Florida | 3 |
| Hawaii | 2 |
| Massachusetts | 2 |
| Nevada | 2 |
| New Hampshire | 2 |
| Arizona | 1 |
| Colorado | 1 |
| Georgia | 1 |
| Maryland | 1 |
| New Jersey | 1 |
Source: EagleRider, Inc, 2024 filing, page 47
Who owns EagleRider?
EagleRider franchises are sold by EagleRider, Inc. It is a subsidiary of EagleRider Holding, Inc.
From EagleRider, Inc’s 2024 filing, page 10.
Lawsuits and bankruptcy
| Lawsuits and regulatory actions | None. The filing says no litigation has to be disclosed. |
|---|---|
| Bankruptcy | None. The filing says no bankruptcy has to be disclosed. |
Franchisors must disclose lawsuits and bankruptcies involving the company, its parents and affiliates, and its executives. Many cases are routine disputes with franchisees over fees or contracts; read the descriptions in the filing and ask current owners about anything that worries you.
Source: EagleRider, Inc, 2024 filing, litigation on page 14, bankruptcy on page 14
EagleRider filings
The figures on this page come from EagleRider, Inc’s 2024 filing, issued April 16, 2024, on record with the NASAA Electronic Filing Depository.
| Filing | Issued | Registry | On this page |
|---|---|---|---|
| 2024 filing | April 16, 2024 | NASAA depository | Costs, fees and locations, 2021–2023 |
Each link opens the filing as a PDF. See the newest filings across all brands.
