Fitness Together franchise
2025 filing · March 31, 2025Fewer locationsShares sales figures
Fitness Together at a glance
A personal training studio offering one-on-one and small-group training in private suites. At the end of 2024 there were 93 Fitness Together locations in the US, all franchised.
The business
- Franchisor
- Fitness Together Franchise, LLC
- The company that sells the franchises
- Franchising since
- 1996
- 29 years of selling franchises
- Franchisor based in
- Denver, Colorado
- Typical size
- 1,500–2,600 sq ft
What you pay
- Cost to open
- $221K–$524K
- Fee, build-out and opening working capital
- Franchise fee
- $40,000
- Paid once, when you sign
- Royalty
- 6%
- 6% of gross receipts, paid monthly
- Brand fund
- 2%
- 2% of gross receipts, paid monthly
- Agreement length
- 10 years
- Territory
- Limited
- Limited protection
- Franchisor financing
- None offered
Where it is
- US locations, 2024
- 93
- Franchised and company-owned
- Franchised
- 93
- Company-owned
- 0
- Change in 3 years
- −22
- Franchised locations, 2022–2024
- States
- 23
- Most in Massachusetts, Maryland and North Carolina
Support and records
From Fitness Together Franchise, LLC’s 2025 filing; SBA status from the SBA Franchise Directory, October 28, 2026.
Where it ranks
Fitness Together among all franchises with the same figure.
| Figure | Fitness Together | Among all franchises |
|---|---|---|
| Cost to open, midpointHalfway between the low and high estimate | $372,971 | Costs more than 52% of franchises |
| Franchise feePaid once, when you sign | $40,000 | Lower than 46% of franchises |
| RoyaltyShare of sales paid to the franchisor | 6% | Higher than 35% of brands with a set rate |
| US locationsFranchised and company-owned | 93 | More than 75% of franchises |
How much a Fitness Together franchise costs
Opening one Fitness Together costs an estimated $221,458 to $524,484. That covers the franchise fee and everything else needed to open, through the first months of working capital.
The biggest costs are leasehold improvements (net of landlord tenant allowances) ($80,000 to $275,000) and fitness equipment ($24,500 to $67,000). Here is every line of the estimate as filed:
| What it pays for | Range | Low | High |
|---|---|---|---|
| Initial Franchise Fee | $40,000 | ||
| Real Property, Utility, Security, and Other Deposits | $4,500 | $11,100 | |
| Leasehold Improvements (net of landlord tenant allowances) | $80,000 | $275,000 | |
| Cabinetry, Millwork, Furniture, and Décor | $2,500 | $10,000 | |
| Fitness Equipment | $24,500 | $67,000 | |
| Initial Software Set-Up and Technology Fees | $2,096 | ||
| Computer System & Other A/V Technology | $1,500 | $7,500 | |
| Training Program and Other Training Expenses (plus travel, meals, lodging and other expenses) | $2,650 | $3,950 | |
| Architect, Engineer, Drawings | $7,000 | $18,500 | |
| Grand Opening Spend Requirement | $15,000 | ||
| Signage and Graphics | $8,500 | $10,550 | |
| Office and Business Supplies | $1,650 | $2,750 | |
| Business Licenses and Permits | $982 | $1,208 | |
| Insurance (Initial 20% Payment) | $1,100 | $1,300 | |
| Professional Fees | $1,980 | $13,530 | |
| Additional Funds (Three Months) | $27,500 | $45,000 | |
| Total | $221,458 | $524,484 | |
Source: Fitness Together Franchise, LLC, 2025 filing, page 25
Fitness Together franchise fee
The franchise fee is $40,000. You pay it when you sign the franchise agreement.
Source: Fitness Together Franchise, LLC, 2025 filing, page 14
Royalty and ongoing fees
| Royalty | 6% of gross receipts, paid monthly. |
|---|---|
| Brand or marketing fund | 2% of gross receipts, paid monthly. |
| Technology Fee | Currently, $300 per month |
| Replacement or Remedial Training Program Fee | Then-current fee, currently $500 per attendee, plus costs and expenses |
| Local Marketing Spend Requirement | 2% of Gross Receipts (subject to our right to increase) |
The typical franchise royalty is 6% of sales, plus 2% for marketing. See franchise fees and royalties to compare.
Source: Fitness Together Franchise, LLC, 2025 filing, page 17
Other fees as filed, from pages 17–18. The filing lists every fee, including late fees and audit costs.
Sales and earnings
Shares figures Fitness Together publishes sales or earnings figures for its locations. The full tables, with notes on which locations are counted, are in its filing.
Source: Fitness Together Franchise, LLC, 2025 filing, page 63
SBA loans to Fitness Together franchisees
Lenders approved 123 SBA 7(a) loans for Fitness Together franchisees from 2002 to 2026, $14.6M in all. Of the 115 that have ended, 83 were paid in full and 32 were charged off (27.8%). The other 8 haven’t ended yet.
A charged-off loan is one written off as uncollectible. See SBA franchise loans for how 7(a) and 504 loans work.
Source: SBA 7(a) and 504 loan data, as of September 30, 2026
Growth and closures
Share of franchised locations, 2024 / 2022–2024. Typical means the median: half of brands are above it, half below.
| Measure | Fitness Together | Typical gym brand | Typical franchise |
|---|---|---|---|
| GrowthNet change in franchised locations | −3.1% / −19% | +3.2% / +36% | +1.2% / +10% |
| ClosuresTerminated, not renewed or stopped operating | 5.2% / 22% | 5.3% / 26% | 3.9% / 16% |
| Bought backLocations the franchisor took back | 0% / 0% | 0% / 0% | 0% / 0% |
Typical gym brand is the median of the 37 brands in gym franchises with three years of counts.
How Fitness Together compares
Of the 92 gym franchises on this site, Fitness Together is the 24th cheapest to open and the 13th largest by number of locations.
| Figure | Fitness Together | Typical gym brand | Typical franchise |
|---|---|---|---|
| Cost to open, low end | $221K | $342K | $222K |
| Cost to open, high end | $524K | $653K | $477K |
| Franchise fee | $40K | $50K | $40K |
| Royalty | 6% | 6.5% | 6% |
| Brand fund | 2% | 2% | 2% |
| US locations | 93 | 17 | 21 |
| Shares earnings figures | Yes | 53 of 92 | 2,147 of 3,352 |
Typical is the median across the 92 brands in gym franchises; typical franchise, across every brand here.
Locations opened and closed
| Year | Franchised | Company-owned | Opened | Closed |
|---|---|---|---|---|
| 2021 | 115 (−11) | 0 | – | – |
| 2022 | 106 (−9) | 0 | +1 | −10 |
| 2023 | 96 (−10) | 0 | 0 | −10 |
| 2024 | 93 (−3) | 0 | +2 | −5 |
Closed or left counts terminations, non-renewals, locations bought back by the franchisor and locations that stopped operating.
See which brands grew most in the fastest-growing franchises rankings.
More in the guides: fitness franchise costs and franchise failure rates.
Over 4 years, from the start of 2021 to the end of 2024, franchised locations went from 126 to 93 (−33, −26%). The earlier years come from the brand's 2024 filing.
Source: Fitness Together Franchise, LLC, 2025 filing, page 67
2021: Fitness Together Franchise, LLC, 2024 filing, page 65
Where Fitness Together locations are
At the end of 2024, Fitness Together had franchised locations in 24 states and territories. The most are in Massachusetts, Maryland and North Carolina.
- Massachusetts32
- Maryland8
- North Carolina6
- Tennessee5
- Wisconsin5
- Florida4
| State | Franchised |
|---|---|
| Massachusetts | 32 |
| Maryland | 8 |
| North Carolina | 6 |
| Tennessee | 5 |
| Wisconsin | 5 |
| Florida | 4 |
| Virginia | 4 |
| Connecticut | 3 |
| Georgia | 3 |
| Michigan | 3 |
All 24 states
| New Jersey | 3 |
|---|---|
| Rhode Island | 3 |
| California | 2 |
| Washington | 2 |
| Colorado | 1 |
| District of Columbia | 1 |
| Idaho | 1 |
| Illinois | 1 |
| Kansas | 1 |
| Missouri | 1 |
| New Hampshire | 1 |
| Oklahoma | 1 |
| Oregon | 1 |
| Utah | 1 |
Source: Fitness Together Franchise, LLC, 2025 filing, page 70
Who owns Fitness Together?
Fitness Together franchises are sold by Fitness Together Franchise, LLC. It is a subsidiary of WBZ Investment LLC.
From Fitness Together Franchise, LLC’s 2025 filing, page 9.
Lawsuits and bankruptcy
| Lawsuits and regulatory actions | Yes. The filing describes past or pending cases involving the franchisor, its affiliates or its executives on pages 13–14. |
|---|---|
| Bankruptcy | None. The filing says no bankruptcy has to be disclosed. |
Franchisors must disclose lawsuits and bankruptcies involving the company, its parents and affiliates, and its executives. Many cases are routine disputes with franchisees over fees or contracts; read the descriptions in the filing and ask current owners about anything that worries you.
Source: Fitness Together Franchise, LLC, 2025 filing, litigation on pages 13–14, bankruptcy on page 14
Fitness Together filings
A franchisor files a new disclosure each year it sells franchises. The figures on this page come from Fitness Together Franchise, LLC’s 2025 filing, issued March 31, 2025; the earlier ones below are on record with the Minnesota Department of Commerce and the NASAA Electronic Filing Depository and fill in older location counts.
| Filing | Issued | Registry | On this page |
|---|---|---|---|
| 2025 filing | March 31, 2025 | Minnesota | Costs, fees and locations, 2022–2024 |
| 2024 filing | April 1, 2024 | NASAA depository | Locations, 2021 |
Each link opens the filing as a PDF. See the newest filings across all brands.
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