Craveworthy Brands’ brands here are chicken, coffee and pizza franchises. Each is franchised on its own terms, under its own agreement, so the cost to open, the fees and the record of each brand differ, even where the parent company is the same.
Brands owned by Craveworthy Brands
| Brand | Cost to open | Franchise fee | Royalty | Locations | 3-year change |
|---|---|---|---|---|---|
| Gregorys CoffeeCoffee | $459K–$973K | $35,000 | 6% | 51 | +18 (+55%) |
| Big ChickenChicken | $682K–$1.54M | $40,000 | 6% | 24 | +22 |
| Fresh BrothersPizza | $494K–$1.02M | $35,000 | 6% of gross revenue | 21 | 0 (0%) |
| Wing It On!Chicken | $225K–$536K | $35,000 | 6% | 12 | −1 (−8%) |
| The BudlongChicken | $135K–$828K | $35,000 | 6% | 6 | +1 |
Change is in US locations, franchised and company-owned, over the three latest years in each brand’s filing. A dash means the brand’s counts aren’t usable.
Size and growth
Together these brands have 114 US locations, 25% of them run by franchisees. Across the brands, the total grew by 40 locations (+54%), from 2022 to 2025.
Grew the most
- Gregorys Coffee+55%
Shrank the most
- Wing It On!−8%
Brands that started the three years with at least 10 locations.
Fees and royalties across the brands
Franchise fees run from $35K to $40K across these brands, with a typical $35K. The royalty is 6% of sales at every brand. On top of that, the marketing fund ranges from 2% to 2.5% of sales.
A shared parent can mean shared suppliers, systems and support staff, but it rarely means shared terms: compare the agreements brand by brand, and ask whether owning one brand gets you anything when you buy another.
Sales per location and who runs it
Wing It On! is the only brand here that publishes yearly sales per location: $574K. None requires the owner to run it day to day; a trained manager can.
| Brand | Sales per location | Marketing fund | Who runs it |
|---|---|---|---|
| Gregorys Coffee | Other figures | 2.5% of sales | A trained manager can run it |
| Big Chicken | Not shared | 2% of sales | Owner needn't take part |
| Fresh Brothers | Not shared | 2.5% of sales | A trained manager can run it |
| Wing It On! | $574K a year | 2.5% of sales | Owner needn't take part |
| The Budlong | Not shared | 2.5% of sales | A trained manager can run it |

