Evive Brands’ brands here include home care and senior care, home service and lawn care franchises. Each is franchised on its own terms, under its own agreement, so the cost to open, the fees and the record of each brand differ, even where the parent company is the same.
Brands owned by Evive Brands
| Brand | Cost to open | Franchise fee | Royalty | Locations | 3-year change |
|---|---|---|---|---|---|
| The Brothers that just do GuttersHome service | $145K–$285K | $49,500 | 6% + minimum | 110 | +18 (+20%) |
| Pacific Lawn SprinklersLawn care | $97K–$184K | $49,900 | 10% + minimum | 83 | +9 (+12%) |
| Executive Home CareHome care and senior care | $104K–$165K | $49,900 | 6% + minimum | 79 | +61 (+339%) |
| ShineWindow cleaning | $142K–$203K | $49,900 | 7%, subject to monthly minimums | 75 | +25 (+50%) |
| Maid BrigadeResidential cleaning | $155K–$190K | $49,900 | 3.5%–6.9% + minimum | 71 | +1 (+1%) |
| GrasonsResale | $72K–$120K | $49,900 | 6.5% + minimum | 65 | +34 (+110%) |
Change is in US locations, franchised and company-owned, over the three latest years in each brand’s filing. A dash means the brand’s counts aren’t usable.
Size and growth
Together these brands have 483 US locations, 98% of them run by franchisees. Across the brands, the total grew by 148 locations (+44%), from 2023 to 2025.
Grew the most
- Executive Home Care+339%
- Grasons+110%
- Shine+50%
- The Brothers that just do Gutters+20%
- Pacific Lawn Sprinklers+12%
Brands that started the three years with at least 10 locations.
Fees and royalties across the brands
Franchise fees run from $50K to $50K across these brands, with a typical $50K. Where the royalty is a single share of sales, it runs from 6% to 10%, typically 6.5%. At one brand the royalty isn't one rate on all sales: it is tiered, ranged, charged on part of revenue or comes with a minimum. On top of that, the marketing fund ranges from 1% to 2% of sales.
A shared parent can mean shared suppliers, systems and support staff, but it rarely means shared terms: compare the agreements brand by brand, and ask whether owning one brand gets you anything when you buy another.
Sales per location and who runs it
Of these brands, 5 publish yearly sales per location, from $204K at Grasons to $1.39M at Executive Home Care. Of the 6 brands whose agreement says, 4 require the owner to run it day to day; at the rest a trained manager can.
| Brand | Sales per location | Marketing fund | Who runs it |
|---|---|---|---|
| The Brothers that just do Gutters | $1.15M a year | 2% of sales | Owner must run it |
| Pacific Lawn Sprinklers | Other figures | 1% of sales | Owner must run it |
| Executive Home Care | $1.39M a year | 2% of sales | A trained manager can run it |
| Shine | $529K a year | 2% of sales | A trained manager can run it |
| Maid Brigade | $464K a year | 2% of sales | Owner must run it |
| Grasons | $204K a year | Other terms | Owner must run it |




