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Evive Brands franchises

The franchise brands owned by Evive Brands, with what each costs to open, its fees and royalty, and how its locations have changed.

Updated

Brands
6 home care and senior care, home service and lawn care
US locations
483 98% franchised
Three-year change
+44% +148 locations
Cost to open
$72K to $285K

Evive Brands’ brands here include home care and senior care, home service and lawn care franchises. Each is franchised on its own terms, under its own agreement, so the cost to open, the fees and the record of each brand differ, even where the parent company is the same.

Brands owned by Evive Brands

Brands owned by Evive Brands, largest first
BrandCost to openFranchise feeRoyaltyLocations3-year change
The Brothers that just do GuttersHome service$145K–$285K$49,5006% + minimum110+18 (+20%)
Pacific Lawn SprinklersLawn care$97K–$184K$49,90010% + minimum83+9 (+12%)
Executive Home CareHome care and senior care$104K–$165K$49,9006% + minimum79+61 (+339%)
ShineWindow cleaning$142K–$203K$49,9007%, subject to monthly minimums75+25 (+50%)
Maid BrigadeResidential cleaning$155K–$190K$49,9003.5%–6.9% + minimum71+1 (+1%)
GrasonsResale$72K–$120K$49,9006.5% + minimum65+34 (+110%)

Change is in US locations, franchised and company-owned, over the three latest years in each brand’s filing. A dash means the brand’s counts aren’t usable.

Size and growth

Together these brands have 483 US locations, 98% of them run by franchisees. Across the brands, the total grew by 148 locations (+44%), from 2023 to 2025.

US locations by Evive Brands brand

Brands that started the three years with at least 10 locations.

Fees and royalties across the brands

Franchise fees run from $50K to $50K across these brands, with a typical $50K. Where the royalty is a single share of sales, it runs from 6% to 10%, typically 6.5%. At one brand the royalty isn't one rate on all sales: it is tiered, ranged, charged on part of revenue or comes with a minimum. On top of that, the marketing fund ranges from 1% to 2% of sales.

A shared parent can mean shared suppliers, systems and support staff, but it rarely means shared terms: compare the agreements brand by brand, and ask whether owning one brand gets you anything when you buy another.

Sales per location and who runs it

Of these brands, 5 publish yearly sales per location, from $204K at Grasons to $1.39M at Executive Home Care. Of the 6 brands whose agreement says, 4 require the owner to run it day to day; at the rest a trained manager can.

Sales, marketing fund and who runs each Evive Brands brand
BrandSales per locationMarketing fundWho runs it
The Brothers that just do Gutters$1.15M a year2% of salesOwner must run it
Pacific Lawn SprinklersOther figures1% of salesOwner must run it
Executive Home Care$1.39M a year2% of salesA trained manager can run it
Shine$529K a year2% of salesA trained manager can run it
Maid Brigade$464K a year2% of salesOwner must run it
Grasons$204K a yearOther termsOwner must run it