Real REMAX Group’s brands here are all real estate franchises. Each is franchised on its own terms, under its own agreement, so the cost to open, the fees and the record of each brand differ, even where the parent company is the same.
Brands owned by Real REMAX Group
| Brand | Cost to open | Franchise fee | Royalty | Locations | 3-year change |
|---|---|---|---|---|---|
| RE/MAXReal estate | $37K–$337K | $8,750 to $35,000 | Per agent | 450 | −52 (−10%) |
| Motto MortgageReal estate | $56K–$245K | $35,000 | $2,500 a month plus a per-loan fee | 171 | −63 (−27%) |
Change is in US locations, franchised and company-owned, over the three latest years in each brand’s filing. A dash means the brand’s counts aren’t usable.
Size and growth
Together these brands have 621 US locations, 100% of them run by franchisees. Across the brands, the total fell by 115 locations (−16%), from 2023 to 2025.
Shrank the most
- Motto Mortgage−27%
- RE/MAX−10%
Brands that started the three years with at least 10 locations.
Fees and royalties across the brands
Franchise fees run from $9K to $35K across these brands, with a typical $22K. At one brand the royalty isn't one rate on all sales: it is tiered, ranged, charged on part of revenue or comes with a minimum. RE/MAX (Per agent) charges another way.
A shared parent can mean shared suppliers, systems and support staff, but it rarely means shared terms: compare the agreements brand by brand, and ask whether owning one brand gets you anything when you buy another.
Sales per location and who runs it
None of these brands shares earnings figures. None requires the owner to run it day to day; a trained manager can.
| Brand | Sales per location | Marketing fund | Who runs it |
|---|---|---|---|
| RE/MAX | Not shared | 5% of sales | Owner needn't take part |
| Motto Mortgage | Not shared | Other terms | Owner needn't take part |
Questions
Who owns Real REMAX Group?
Real REMAX Group is a public company formed when The Real Brokerage completed its purchase of RE/MAX Holdings in August 2026. Its shares trade on Nasdaq as REAX. Source: RISMedia