ServiceMaster Brands’ brands here include restoration, junk removal and moving franchises. Each is franchised on its own terms, under its own agreement, so the cost to open, the fees and the record of each brand differ, even where the parent company is the same.
Brands owned by ServiceMaster Brands
| Brand | Cost to open | Franchise fee | Royalty | Locations | 3-year change |
|---|---|---|---|---|---|
| ServiceMaster RestoreRestoration | $288K–$474K | $72,500 | 10% + minimum | 1,910 | −161 (−8%) |
| Merry MaidsResidential cleaning | $127K–$169K | $55,000 | 5–7% | 684 | −224 (−25%) |
| ServiceMaster CleanRestoration | $112K–$188K | $40,000 | 4–7% | 584 | −63 (−10%) |
| Two Men and a TruckMoving | $147K–$512K | $50,000 to $85,000 | 6% | 351 | +55 (+19%) |
| Two Men and a Junk TruckJunk removal | $123K–$344K | $50,000 | 7%, subject to minimums | 68 | +68 |
Change is in US locations, franchised and company-owned, over the three latest years in each brand’s filing. A dash means the brand’s counts aren’t usable.
Size and growth
Together these brands have 3,597 US locations, 100% of them run by franchisees. Across the brands, the total fell by 325 locations (−8%), from 2023 to 2025.
Grew the most
Shrank the most
Brands that started the three years with at least 10 locations.
Fees and royalties across the brands
Franchise fees run from $40K to $85K across these brands, with a typical $50K. Where the royalty is a single share of sales, it runs from 6% to 10%, typically 7%. At one brand the royalty isn't one rate on all sales: it is tiered, ranged, charged on part of revenue or comes with a minimum. On top of that, the marketing fund ranges from 1.3% to 7% of sales.
A shared parent can mean shared suppliers, systems and support staff, but it rarely means shared terms: compare the agreements brand by brand, and ask whether owning one brand gets you anything when you buy another.
Sales per location and who runs it
Of these brands, 3 publish yearly sales per location, from $439K at Merry Maids to $2.84M at Two Men and a Truck. None requires the owner to run it day to day; a trained manager can.
| Brand | Sales per location | Marketing fund | Who runs it |
|---|---|---|---|
| ServiceMaster Restore | $1.02M a year | Other terms | A trained manager can run it |
| Merry Maids | $439K a year | 1.3% of sales | Owner needn't take part |
| ServiceMaster Clean | Other figures | 2.5% of sales | A trained manager can run it |
| Two Men and a Truck | $2.84M a year | 3% of sales | A trained manager can run it |
| Two Men and a Junk Truck | Other figures | 7% of sales | A trained manager can run it |