GameTruck franchise
2024 filing · May 20, 2024Fewer locations
GameTruck at a glance
A mobile party business bringing video game trailers, laser tag and other group games to events. At the end of 2023 there were 50 GameTruck locations in the US, 47 franchised and 3 company-owned.
The business
- Franchisor
- GameTruck Licensing, LLC
- The company that sells the franchises
- Franchising since
- 2008
- 16 years of selling franchises
- Franchisor based in
- Tempe, Arizona
What you pay
- Cost to open
- $164K–$312K
- Fee, build-out and opening working capital
- Franchise fee
- $49,500
- For a territory of about 150,000 single-family households
- Royalty
- 7%
- The greater of 7% of gross sales or $600 a month, paid monthly, plus 1% to the advertising fund and local marketing of the greater of 2% or $1,000 a month
- Brand fund
- 1%
- 1% of gross sales, paid with the royalty
- Renewal fee
- $7,500
- When the agreement ends and you sign again
- Agreement length
- 10 years
- Territory
- Protected
- Protected territory
- Franchisor financing
- None offered
Where it is
- US locations, 2023
- 50
- Franchised and company-owned
- Franchised
- 47
- Company-owned
- 3
- Change in 1 years
- −7
- Franchised locations, 2021–2023
- States
- 21
- Most in Texas, California and New Jersey
Support and records
From GameTruck Licensing, LLC’s 2024 filing; revenue and net income from its audited financial statements, page 48; SBA status from the SBA Franchise Directory, October 28, 2026.
Franchisor revenue is the company that sells the franchises (royalties, fees and anything else it earns), not what a location makes.
Where it ranks
GameTruck among all franchises with the same figure.
| Figure | GameTruck | Among all franchises |
|---|---|---|
| Cost to open, midpointHalfway between the low and high estimate | $238,325 | Costs less than 64% of franchises |
| Franchise feePaid once, when you sign | $49,500 | Higher than 64% of franchises |
| RoyaltyShare of sales paid to the franchisor | 7% | Higher than 70% of brands with a set rate |
| US locationsFranchised and company-owned | 50 | More than 65% of franchises |
How much a GameTruck franchise costs
Opening one GameTruck costs an estimated $164,450 to $312,199. That covers the franchise fee and everything else needed to open, through the first months of working capital.
The biggest costs are gameTruck trailer ($45,000 to $99,199) and tow vehicle ($20,000 to $55,000). Here is every line of the estimate as filed:
| What it pays for | Range | Low | High |
|---|---|---|---|
| Initial Franchise Fee | $49,500 | ||
| Tow Vehicle | $20,000 | $55,000 | |
| Vehicle Wrap and Install | $5,200 | $6,500 | |
| GameTruck Trailer | $45,000 | $99,199 | |
| ZTAG Equipment | $8,500 | ||
| Supplemental Gaming Equipment | $0 | $35,000 | |
| Trailer Delivery Fee | $0 | $5,000 | |
| Storage Lease, Utility & Security Deposits | $0 | $7,500 | |
| Equipment, Office Supplies & Computers | $0 | $2,000 | |
| Professional Fees | $1,500 | $5,500 | |
| Business License & Permits | $250 | $1,500 | |
| Insurance | $7,500 | $10,000 | |
| Grand Opening | $7,000 | ||
| Additional Funds 6 months | $20,000 | ||
| Total | $164,450 | $312,199 | |
Source: GameTruck Licensing, LLC, 2024 filing, page 13
GameTruck franchise fee
The franchise fee is $49,500, for a territory of about 150,000 single-family households. You pay it when you sign the franchise agreement.
Source: GameTruck Licensing, LLC, 2024 filing, page 7
Royalty and ongoing fees
| Royalty | The greater of 7% of gross sales or $600 a month, paid monthly, plus 1% to the advertising fund and local marketing of the greater of 2% or $1,000 a month. |
|---|---|
| Brand or marketing fund | 1% of gross sales, paid with the royalty. |
| Renewal Fee | $7,500 |
| Additional Training Fee | $250 per day if at our headquarters; $500 per day if on-site training |
| Local Marketing | The greater of 2% of Gross Sales or $1,000 per month |
The typical franchise royalty is 6% of sales, plus 2% for marketing. See franchise fees and royalties to compare.
Source: GameTruck Licensing, LLC, 2024 filing, page 10
Other fees as filed, from pages 10–11. The filing lists every fee, including late fees and audit costs.
Sales and earnings
No figures GameTruck does not share sales or profit figures for its locations. Talking to current and former franchise owners is the usual way to learn what a location earns.
Source: GameTruck Licensing, LLC, 2024 filing, page 33
SBA loans to GameTruck franchisees
Lenders approved 6 SBA 7(a) loans for GameTruck franchisees from 2014 to 2024, $881K in all. All 3 that have ended were paid in full; none was charged off. The other 3 haven’t ended yet.
A charged-off loan is one written off as uncollectible. See SBA franchise loans for how 7(a) and 504 loans work.
Source: SBA 7(a) and 504 loan data, as of September 30, 2026
How GameTruck compares
Of the 139 mobile franchises on this site, GameTruck is the 111th cheapest to open and the 35th largest by number of locations.
| Figure | GameTruck | Typical mobile brand | Typical franchise |
|---|---|---|---|
| Cost to open, low end | $164K | $96K | $222K |
| Cost to open, high end | $312K | $167K | $477K |
| Franchise fee | $50K | $35K | $40K |
| Royalty | 7% | 7% | 6% |
| Brand fund | 1% | 2% | 2% |
| US locations | 50 | 10 | 21 |
| Closed or left per year | 4.3% | 6.6% | – |
| Change in franchised locations, 1 yrs | −13% | +40% | – |
| Shares earnings figures | No | 91 of 139 | 2,147 of 3,352 |
Typical is the median across the 139 brands in mobile franchises; typical franchise, across every brand here.
Locations opened and closed
| Year | Franchised | Company-owned | Opened | Closed |
|---|---|---|---|---|
| 2021 | 52 (−2) | 2 | – | – |
| 2022 | 47 (−5) | 2 | – | – |
| 2023 | 47 (0) | 3 | +2 | −2 |
Closed or left counts terminations, non-renewals, locations bought back by the franchisor and locations that stopped operating.
See which brands grew most in the fastest-growing franchises rankings.
More in the guides: franchise failure rates.
Source: GameTruck Licensing, LLC, 2024 filing, page 34
Where GameTruck locations are
At the end of 2023, GameTruck had locations in 21 states. The most are in Texas, California and New Jersey.
- Texas10
- California7
- New Jersey5
- New York3
- Ohio3
- Arizona2
| State | Franchised | Company-owned | Total |
|---|---|---|---|
| Texas | 10 | 0 | 10 |
| California | 7 | 0 | 7 |
| New Jersey | 5 | 0 | 5 |
| New York | 3 | 0 | 3 |
| Ohio | 3 | 0 | 3 |
| Arizona | 1 | 1 | 2 |
| Florida | 2 | 0 | 2 |
| Georgia | 2 | 0 | 2 |
| Illinois | 2 | 0 | 2 |
| Pennsylvania | 2 | 0 | 2 |
All 21 states
| Virginia | 2 |
|---|---|
| Colorado | 1 |
| Indiana | 1 |
| Iowa | 1 |
| Maryland | 1 |
| Minnesota | 1 |
| Nebraska | 1 |
| North Carolina | 1 |
| Oregon | 1 |
| Tennessee | 1 |
| Washington | 1 |
Source: GameTruck Licensing, LLC, 2024 filing, page 34
Who owns GameTruck?
GameTruck franchises are sold by GameTruck Licensing, LLC.
From GameTruck Licensing, LLC’s 2024 filing.
Lawsuits and bankruptcy
| Lawsuits and regulatory actions | None. The filing says no litigation has to be disclosed. |
|---|---|
| Bankruptcy | None. The filing says no bankruptcy has to be disclosed. |
Franchisors must disclose lawsuits and bankruptcies involving the company, its parents and affiliates, and its executives. Many cases are routine disputes with franchisees over fees or contracts; read the descriptions in the filing and ask current owners about anything that worries you.
Source: GameTruck Licensing, LLC, 2024 filing, litigation on page 7, bankruptcy on page 7
GameTruck filings
The figures on this page come from GameTruck Licensing, LLC’s 2024 filing, issued May 20, 2024, on record with the NASAA Electronic Filing Depository.
| Filing | Issued | Registry | On this page |
|---|---|---|---|
| 2024 filing | May 20, 2024 | NASAA depository | Costs, fees and locations, 2021–2023 |
Each link opens the filing as a PDF. See the newest filings across all brands.
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