NaturaLawn of America franchise
2024 filing · March 28, 2024GrowingShares sales figures
NaturaLawn of America at a glance
A lawn care and pest control service using mainly organic-based and biological treatments. At the end of 2023 there were 99 NaturaLawn of America locations in the US, 89 franchised and 10 company-owned.
The business
- Franchisor
- NaturaLawn of America Inc
- The company that sells the franchises
What you pay
- Cost to open
- $58K–$123K
- Fee, build-out and opening working capital
- Franchise fee
- $29,500
- For a standard territory; larger territories cost $0.55 per extra qualifying household.
- Royalty
- 9%
- A service fee of 9% of gross sales, paid weekly
- Brand fund
- 1%
- 1% of gross sales, paid weekly
- Agreement length
- 5 years
- Territory
- Protected
- Protected territory
- Franchisor financing
- None offered
Where it is
- US locations, 2023
- 99
- Franchised and company-owned
- Franchised
- 89
- Company-owned
- 10
- Change in 3 years
- +10
- Franchised locations, 2021–2023
- States
- 27
- Most in New Jersey, Pennsylvania and Maryland
Support and records
From NaturaLawn of America Inc’s 2024 filing; SBA status from the SBA Franchise Directory, October 28, 2026.
Where it ranks
NaturaLawn of America among all franchises with the same figure.
| Figure | NaturaLawn of America | Among all franchises |
|---|---|---|
| Cost to open, midpointHalfway between the low and high estimate | $90,075 | Costs less than 90% of franchises |
| Franchise feePaid once, when you sign | $29,500 | Lower than 81% of franchises |
| RoyaltyShare of sales paid to the franchisor | 9% | Higher than 94% of brands with a set rate |
| US locationsFranchised and company-owned | 99 | More than 76% of franchises |
How much a NaturaLawn of America franchise costs
Opening one NaturaLawn of America costs an estimated $57,500 to $122,650. That covers the franchise fee and everything else needed to open, through the first months of working capital. It is one of the low-cost franchises.
The biggest costs are initial annual advertising and marketing ($40,000 to $60,000) and initial license fee ($9,500 to $29,500). Here is every line of the estimate as filed:
| What it pays for | Range | Low | High |
|---|---|---|---|
| Initial License Fee | $9,500 | $29,500 | |
| Opening Inventory | $0 | $5,000 | |
| Lawn Care Equipment Purchases | $1,500 | $4,000 | |
| Vehicle (purchase or lease cost for 6 months) | $0 | $3,000 | |
| Office Furniture & Equipment | $0 | $5,000 | |
| Training Expenses | $0 | $1,150 | |
| Computer & Technology Expenses | $0 | $1,000 | |
| Initial Annual Advertising and Marketing | $40,000 | $60,000 | |
| Licenses | $250 | $500 | |
| Professional Fees (accounting, legal, etc.) | $1,250 | $2,000 | |
| Lease Deposits (rent, utilities, etc.) | $2,000 | $3,500 | |
| Insurance Deposit | $1,500 | $3,500 | |
| Additional Funds (6 months or more) | $1,500 | $4,500 | |
| Total | $57,500 | $122,650 |
Source: NaturaLawn of America Inc, 2024 filing, page 13
NaturaLawn of America franchise fee
The franchise fee is $29,500, For a standard territory; larger territories cost $0.55 per extra qualifying household.. You pay it when you sign the franchise agreement.
Source: NaturaLawn of America Inc, 2024 filing, page 11
Royalty and ongoing fees
| Royalty | A service fee of 9% of gross sales, paid weekly. |
|---|---|
| Brand or marketing fund | 1% of gross sales, paid weekly. |
| Computer & Technology Expenses | $0 - $1,000 |
| Transfer | $10,000 |
The typical franchise royalty is 6% of sales, plus 2% for marketing. See franchise fees and royalties to compare.
Source: NaturaLawn of America Inc, 2024 filing, pages 11 and 12
Other fees as filed, from pages 12–13. The filing lists every fee, including late fees and audit costs.
Sales and earnings
Shares figures NaturaLawn of America publishes sales or earnings figures for its locations. The full tables, with notes on which locations are counted, are in its filing.
Source: NaturaLawn of America Inc, 2024 filing, page 34
SBA loans to NaturaLawn of America franchisees
Lenders approved 25 SBA 7(a) loans for NaturaLawn of America franchisees from 1990 to 2026, $4.95M in all. Of the 19 that have ended, 17 were paid in full and 2 were charged off. The other 6 haven’t ended yet.
A charged-off loan is one written off as uncollectible. See SBA franchise loans for how 7(a) and 504 loans work.
Source: SBA 7(a) and 504 loan data, as of September 30, 2026
Growth and closures
Share of franchised locations, 2023 / 2021–2023. Typical means the median: half of brands are above it, half below.
| Measure | NaturaLawn of America | Typical lawn care brand | Typical franchise |
|---|---|---|---|
| GrowthNet change in franchised locations | +6% / +13% | +3.6% / +8.4% | +1.2% / +10% |
| ClosuresTerminated, not renewed or stopped operating | 0% / 0% | 6.7% / 17% | 3.9% / 16% |
| Bought backLocations the franchisor took back | 0% / 0% | 0% / 0% | 0% / 0% |
Typical lawn care brand is the median of the 10 brands in lawn care franchises with three years of counts.
How NaturaLawn of America compares
Of the 30 lawn care franchises on this site, NaturaLawn of America is the cheapest to open and the 9th largest by number of locations.
| Figure | NaturaLawn of America | Typical lawn care brand | Typical franchise |
|---|---|---|---|
| Cost to open, low end | $58K | $117K | $222K |
| Cost to open, high end | $123K | $186K | $477K |
| Franchise fee | $30K | $49K | $40K |
| Royalty | 9% | 7% | 6% |
| Brand fund | 1% | 1.8% | 2% |
| US locations | 99 | 30 | 21 |
| Shares earnings figures | Yes | 26 of 30 | 2,147 of 3,352 |
Typical is the median across the 30 brands in lawn care franchises; typical franchise, across every brand here.
Locations opened and closed
| Year | Franchised | Company-owned | Opened | Closed |
|---|---|---|---|---|
| 2021 | 81 (+2) | 11 | +2 | 0 |
| 2022 | 84 (+3) | 12 | +3 | 0 |
| 2023 | 89 (+5) | 10 | +5 | 0 |
Closed or left counts terminations, non-renewals, locations bought back by the franchisor and locations that stopped operating.
See which brands grew most in the fastest-growing franchises rankings.
More in the guides: franchise failure rates.
Source: NaturaLawn of America Inc, 2024 filing, page 37
Where NaturaLawn of America locations are
At the end of 2023, NaturaLawn of America had locations in 27 states. The most are in New Jersey, Pennsylvania and Maryland.
- New Jersey15
- Pennsylvania14
- Maryland8
- Massachusetts8
- Virginia8
- Connecticut5
| State | Franchised | Company-owned | Total |
|---|---|---|---|
| New Jersey | 15 | 0 | 15 |
| Pennsylvania | 14 | 0 | 14 |
| Maryland | 6 | 2 | 8 |
| Massachusetts | 8 | 0 | 8 |
| Virginia | 1 | 7 | 8 |
| Connecticut | 5 | 0 | 5 |
| Colorado | 4 | 0 | 4 |
| Minnesota | 4 | 0 | 4 |
| Illinois | 3 | 0 | 3 |
| New York | 3 | 0 | 3 |
All 27 states
| North Carolina | 3 |
|---|---|
| Wisconsin | 3 |
| Delaware | 2 |
| Indiana | 2 |
| Maine | 2 |
| Rhode Island | 2 |
| South Carolina | 2 |
| Texas | 2 |
| California | 1 |
| Kentucky | 1 |
| Michigan | 1 |
| Mississippi | 1 |
| New Hampshire | 1 |
| Ohio | 1 |
| Oklahoma | 1 |
| Vermont | 1 |
| West Virginia | 1 |
Source: NaturaLawn of America Inc, 2024 filing, page 38
Who owns NaturaLawn of America?
NaturaLawn of America franchises are sold by NaturaLawn of America Inc. Its filing names no parent company.
From NaturaLawn of America Inc’s 2024 filing, page 7.
Lawsuits and bankruptcy
| Lawsuits and regulatory actions | None. The filing says no litigation has to be disclosed. |
|---|---|
| Bankruptcy | None. The filing says no bankruptcy has to be disclosed. |
Franchisors must disclose lawsuits and bankruptcies involving the company, its parents and affiliates, and its executives. Many cases are routine disputes with franchisees over fees or contracts; read the descriptions in the filing and ask current owners about anything that worries you.
Source: NaturaLawn of America Inc, 2024 filing, litigation on page 10, bankruptcy on page 10
NaturaLawn of America filings
The figures on this page come from NaturaLawn of America Inc’s 2024 filing, issued March 28, 2024, on record with the Minnesota Department of Commerce.
| Filing | Issued | Registry | On this page |
|---|---|---|---|
| 2024 filing | March 28, 2024 | Minnesota | Costs, fees and locations, 2021–2023 |
Each link opens the filing as a PDF. See the newest filings across all brands.
Other lawn care franchises
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NaturaLawn of America is also on these lists: home service franchises.