PROSE Nails franchise
2022 filing · April 29, 2022GrowingShares sales figures
PROSE Nails at a glance
A nail salon offering manicures, pedicures and nail art with non-toxic products in a modern setting. At the end of 2021 there were 24 PROSE Nails locations in the US, 23 franchised and 1 company-owned.
The business
- Franchisor
- PROSE Franchising, LLC
- The company that sells the franchises
- Franchisor based in
- Scottsdale, Arizona
- Typical size
- 1,400–1,600 sq ft
What you pay
- Cost to open
- $329K–$570K
- Fee, build-out and opening working capital
- Franchise fee
- $45,000
- For a new owner's first salon
- Royalty
- 6%
- 6% of gross revenues, paid weekly
- Brand fund
- 2%
- 2% of gross revenue, paid weekly; it can rise to 3%
- Territory
- None
- No exclusive territory
- Franchisor financing
- None offered
Where it is
- US locations, 2021
- 24
- Franchised and company-owned
- Franchised
- 23
- Company-owned
- 1
- Change in 3 years
- +22
- Franchised locations, 2019–2021
- States
- 13
- Most in Minnesota, Tennessee and Arizona
From PROSE Franchising, LLC’s 2022 filing; revenue and net loss from its audited financial statements, page 173; SBA status from the SBA Franchise Directory, October 28, 2026.
Franchisor revenue is the company that sells the franchises (royalties, fees and anything else it earns), not what a location makes.
Where it ranks
PROSE Nails among all franchises with the same figure.
| Figure | PROSE Nails | Among all franchises |
|---|---|---|
| Cost to open, midpointHalfway between the low and high estimate | $449,430 | Costs more than 59% of franchises |
| Franchise feePaid once, when you sign | $45,000 | Higher than 55% of franchises |
| RoyaltyShare of sales paid to the franchisor | 6% | Higher than 35% of brands with a set rate |
| US locationsFranchised and company-owned | 24 | More than 52% of franchises |
How much a PROSE Nails franchise costs
Opening one PROSE Nails costs an estimated $328,750 to $570,109. That covers the franchise fee and everything else needed to open, through the first months of working capital.
The biggest costs are gross leasehold improvements (not including tenant ($134,000 to $277,570) and additional funds/working capital (3 months) ($65,000 to $76,000). Here is every line of the estimate as filed:
| What it pays for | Range | Low | High |
|---|---|---|---|
| Initial Franchise Fee | $35,000 | $45,000 | |
| Lease Security Deposit | $0 | $5,539 | |
| Utility Deposits | $800 | $2,000 | |
| Gross Leasehold Improvements (not including Tenant | $134,000 | $277,570 | |
| Inventory | $19,500 | $25,000 | |
| Computer Hardware and Software | $3,100 | $15,000 | |
| Office Supplies & Misc. | $2,350 | $4,000 | |
| Furniture & Fixtures | $43,000 | $75,000 | |
| Business Licenses & Permits | $1,000 | $6,000 | |
| Professional Fees | $5,000 | $12,000 | |
| Insurance | $2,000 | ||
| Initial Training | $2,500 | $5,000 | |
| Grand Opening Marketing | $15,500 | $20,000 | |
| Additional Funds/Working Capital (3 months) | $65,000 | $76,000 | |
| Total | $328,750 | $570,109 | |
Source: PROSE Franchising, LLC, 2022 filing, page 18
PROSE Nails franchise fee
The franchise fee is $45,000, for a new owner's first salon. You pay it when you sign the franchise agreement.
Source: PROSE Franchising, LLC, 2022 filing, page 12
Royalty and ongoing fees
| Royalty | 6% of gross revenues, paid weekly. |
|---|---|
| Brand or marketing fund | 2% of gross revenue, paid weekly; it can rise to 3%. |
| Technology Access Fee | Currently $750 per month, up to $1,000 per month |
| Transfer Fee | $25,000 |
| Training Fee (Subsequent to Initial Training) | $3,000 plus meals, lodging, incidental expenses, and travel expenses |
| Local Marketing Expenditures | Currently, 2% of monthly Gross Revenues, up to 3% |
The typical franchise royalty is 6% of sales, plus 2% for marketing. See franchise fees and royalties to compare.
Source: PROSE Franchising, LLC, 2022 filing, page 13
Other fees as filed, from pages 13–15. The filing lists every fee, including late fees and audit costs.
Sales and earnings
Shares figures PROSE Nails publishes sales or earnings figures for its locations. The full tables, with notes on which locations are counted, are in its filing.
Source: PROSE Franchising, LLC, 2022 filing, page 49
Growth and closures
Share of franchised locations, 2021 / 2019–2021. Typical means the median: half of brands are above it, half below.
| Measure | PROSE Nails | Typical salon brand | Typical franchise |
|---|---|---|---|
| GrowthNet change in franchised locations | +77% / +2200% | +4.6% / +15% | +1.2% / +10% |
| ClosuresTerminated, not renewed or stopped operating | 7.7% / 100% | 2.7% / 7.2% | 3.9% / 16% |
| Bought backLocations the franchisor took back | 0% / 0% | 0% / 0% | 0% / 0% |
Typical salon brand is the median of the 42 brands in salon franchises with three years of counts.
How PROSE Nails compares
Of the 101 salon franchises on this site, PROSE Nails is the 60th cheapest to open and the 48th largest by number of locations.
| Figure | PROSE Nails | Typical salon brand | Typical franchise |
|---|---|---|---|
| Cost to open, low end | $329K | $303K | $222K |
| Cost to open, high end | $570K | $531K | $477K |
| Franchise fee | $45K | $45K | $40K |
| Royalty | 6% | 6% | 6% |
| Brand fund | 2% | 2% | 2% |
| US locations | 24 | 26 | 21 |
| Shares earnings figures | Yes | 75 of 101 | 2,147 of 3,352 |
Typical is the median across the 101 brands in salon franchises; typical franchise, across every brand here.
Locations opened and closed
| Year | Franchised | Company-owned | Opened | Closed |
|---|---|---|---|---|
| 2019 | 9 (+8) | 1 | +8 | 0 |
| 2020 | 13 (+4) | 1 | +4 | 0 |
| 2021 | 23 (+10) | 1 | +11 | −1 |
Closed or left counts terminations, non-renewals, locations bought back by the franchisor and locations that stopped operating.
See which brands grew most in the fastest-growing franchises rankings.
More in the guides: franchise failure rates.
Source: PROSE Franchising, LLC, 2022 filing, page 56
Where PROSE Nails locations are
At the end of 2021, PROSE Nails had locations in 13 states. The most are in Minnesota, Tennessee and Arizona.
- Minnesota6
- Tennessee3
- Arizona2
- Florida2
- New Jersey2
- Wisconsin2
| State | Franchised | Company-owned | Total |
|---|---|---|---|
| Minnesota | 6 | 0 | 6 |
| Tennessee | 3 | 0 | 3 |
| Arizona | 1 | 1 | 2 |
| Florida | 2 | 0 | 2 |
| New Jersey | 2 | 0 | 2 |
| Wisconsin | 2 | 0 | 2 |
| Colorado | 1 | 0 | 1 |
| Georgia | 1 | 0 | 1 |
| Illinois | 1 | 0 | 1 |
| Indiana | 1 | 0 | 1 |
All 13 states
| Maryland | 1 |
|---|---|
| North Dakota | 1 |
| Texas | 1 |
Source: PROSE Franchising, LLC, 2022 filing, page 56
Who owns PROSE Nails?
PROSE Nails franchises are sold by PROSE Franchising, LLC.
From PROSE Franchising, LLC’s 2022 filing.
Lawsuits and bankruptcy
| Lawsuits and regulatory actions | None. The filing says no litigation has to be disclosed. |
|---|---|
| Bankruptcy | None. The filing says no bankruptcy has to be disclosed. |
Franchisors must disclose lawsuits and bankruptcies involving the company, its parents and affiliates, and its executives. Many cases are routine disputes with franchisees over fees or contracts; read the descriptions in the filing and ask current owners about anything that worries you.
Source: PROSE Franchising, LLC, 2022 filing, litigation on page 12, bankruptcy on page 12
PROSE Nails filings
The figures on this page come from PROSE Franchising, LLC’s 2022 filing, issued April 29, 2022, on record with the NASAA Electronic Filing Depository.
| Filing | Issued | Registry | On this page |
|---|---|---|---|
| 2022 filing | April 29, 2022 | NASAA depository | Costs, fees and locations, 2019–2021 |
Each link opens the filing as a PDF. See the newest filings across all brands.
Other salon franchises
All salon franchises
PROSE Nails is also on these lists: spa franchises.