Salty Paws Ice Cream Truck franchise
2025 filing · July 1, 2025Growing
Salty Paws Ice Cream Truck at a glance
An ice cream truck serving dog-friendly ice cream with toppings, frozen treats and snacks. At the end of 2024 there were 9 Salty Paws Ice Cream Truck locations in the US, all franchised.
The business
- Franchisor
- Salty Trucks, LLC
- The company that sells the franchises
- Franchisor based in
- Rehoboth Beach, Delaware
What you pay
- Cost to open
- $72K–$256K
- Fee, build-out and opening working capital
- Franchise fee
- $35,000
- Paid once, when you sign
- Royalty
- 6%
- The greater of 6% of gross revenue or $500 a month, paid monthly, plus a 2% brand fund contribution
- Brand fund
- 2%
- 2% of gross revenue, paid with the royalty; it can rise to 3%
- Renewal fee
- See terms
- 50% of our then-current initial franchise fee
- Territory
- Protected
- Protected territory
- Franchisor financing
- None offered
Where it is
- US locations, 2024
- 9
- Franchised and company-owned
- Franchised
- 9
- Company-owned
- 0
- Change in 3 years
- +9
- Franchised locations, 2022–2024
- States
- 8
- Most in New Jersey, Louisiana and Nevada
From Salty Trucks, LLC’s 2025 filing; SBA status from the SBA Franchise Directory, October 28, 2026.
Where it ranks
Salty Paws Ice Cream Truck among all franchises with the same figure.
| Figure | Salty Paws Ice Cream Truck | Among all franchises |
|---|---|---|
| Cost to open, midpointHalfway between the low and high estimate | $164,000 | Costs less than 75% of franchises |
| Franchise feePaid once, when you sign | $35,000 | Lower than 61% of franchises |
| RoyaltyShare of sales paid to the franchisor | 6% | Higher than 35% of brands with a set rate |
| US locationsFranchised and company-owned | 9 | Fewer than 63% of franchises |
How much a Salty Paws Ice Cream Truck franchise costs
Opening one Salty Paws Ice Cream Truck costs an estimated $72,250 to $255,750. That covers the franchise fee and everything else needed to open, through the first months of working capital. It is one of the low-cost franchises.
The biggest costs are truck and installed equipment ($16,000 to $160,000) and initial franchise fee ($35,000). Here is every line of the estimate as filed:
| What it pays for | Range | Low | High |
|---|---|---|---|
| Initial Franchise Fee | $35,000 | ||
| Truck and Installed Equipment | $16,000 | $160,000 | |
| Training Expenses | $1,000 | $3,000 | |
| Truck Delivery | $0 | $5,000 | |
| Tax, Title, and Licensing for Truck | $2,500 | $7,500 | |
| Truck Insurance | $2,400 | $5,500 | |
| Opening Inventory | $4,000 | $6,000 | |
| Pop-Up Tent/Supplies | $2,500 | $4,000 | |
| Permits and Licenses | $200 | $2,000 | |
| Grand Opening Advertising | $1,000 | $3,000 | |
| Truck Storage | $0 | $1,800 | |
| Professional Fees | $2,000 | $7,500 | |
| Computer System and Software | $650 | $3,450 | |
| Additional Funds – 3 Months | $5,000 | $12,000 | |
| Total | $72,250 | $255,750 | |
Source: Salty Trucks, LLC, 2025 filing, page 17
Salty Paws Ice Cream Truck franchise fee
The franchise fee is $35,000. You pay it when you sign the franchise agreement.
Source: Salty Trucks, LLC, 2025 filing, page 10
Royalty and ongoing fees
| Royalty | The greater of 6% of gross revenue or $500 a month, paid monthly, plus a 2% brand fund contribution. |
|---|---|
| Brand or marketing fund | 2% of gross revenue, paid with the royalty; it can rise to 3%. |
| Point-of-Sale Fee | Then-current fee (currently $150 per month) |
| Transfer Fee | $7,500 to $15,000 |
| Renewal Franchise Fee | 50% of our then-current initial franchise fee |
| Additional Training | Then-current fee (currently $500 per day) plus costs and expenses |
| Local Advertising Fee | $750 per quarter |
The typical franchise royalty is 6% of sales, plus 2% for marketing. See franchise fees and royalties to compare.
Source: Salty Trucks, LLC, 2025 filing, page 11
Other fees as filed, from pages 11–15. The filing lists every fee, including late fees and audit costs.
Sales and earnings
No figures Salty Paws Ice Cream Truck does not share sales or profit figures for its locations. Talking to current and former franchise owners is the usual way to learn what a location earns.
Source: Salty Trucks, LLC, 2025 filing, page 40
How Salty Paws Ice Cream Truck compares
Of the 88 pet franchises on this site, Salty Paws Ice Cream Truck is the 14th cheapest to open and the 46th largest by number of locations.
| Figure | Salty Paws Ice Cream Truck | Typical pet brand | Typical franchise |
|---|---|---|---|
| Cost to open, low end | $72K | $198K | $222K |
| Cost to open, high end | $256K | $434K | $477K |
| Franchise fee | $35K | $45K | $40K |
| Royalty | 6% | 6.5% | 6% |
| Brand fund | 2% | 1.9% | 2% |
| US locations | 9 | 12 | 21 |
| Shares earnings figures | No | 71 of 88 | 2,147 of 3,352 |
Typical is the median across the 88 brands in pet franchises; typical franchise, across every brand here.
Locations opened and closed
| Year | Franchised | Company-owned | Opened | Closed |
|---|---|---|---|---|
| 2022 | 0 (0) | 0 | 0 | 0 |
| 2023 | 0 (0) | 0 | 0 | 0 |
| 2024 | 9 (+9) | 0 | +9 | 0 |
Closed or left counts terminations, non-renewals, locations bought back by the franchisor and locations that stopped operating.
See which brands grew most in the fastest-growing franchises rankings.
More in the guides: ice cream franchise costs, home-based franchises and franchise failure rates.
Source: Salty Trucks, LLC, 2025 filing, page 41
Where Salty Paws Ice Cream Truck locations are
At the end of 2024, Salty Paws Ice Cream Truck had franchised locations in 8 states. The most are in New Jersey, Louisiana and Nevada.
- New Jersey2
- Louisiana1
- Nevada1
- New York1
- North Carolina1
- Pennsylvania1
| State | Franchised |
|---|---|
| New Jersey | 2 |
| Louisiana | 1 |
| Nevada | 1 |
| New York | 1 |
| North Carolina | 1 |
| Pennsylvania | 1 |
| Tennessee | 1 |
| Virginia | 1 |
Source: Salty Trucks, LLC, 2025 filing, page 41
Who owns Salty Paws Ice Cream Truck?
Salty Paws Ice Cream Truck franchises are sold by Salty Trucks, LLC.
From Salty Trucks, LLC’s 2025 filing.
Lawsuits and bankruptcy
| Lawsuits and regulatory actions | Yes. The filing describes past or pending cases involving the franchisor, its affiliates or its executives on page 10. |
|---|---|
| Bankruptcy | None. The filing says no bankruptcy has to be disclosed. |
Franchisors must disclose lawsuits and bankruptcies involving the company, its parents and affiliates, and its executives. Many cases are routine disputes with franchisees over fees or contracts; read the descriptions in the filing and ask current owners about anything that worries you.
Source: Salty Trucks, LLC, 2025 filing, litigation on page 10, bankruptcy on page 10
Salty Paws Ice Cream Truck filings
The figures on this page come from Salty Trucks, LLC’s 2025 filing, issued July 1, 2025, on record with the NASAA Electronic Filing Depository.
| Filing | Issued | Registry | On this page |
|---|---|---|---|
| 2025 filing | July 1, 2025 | NASAA depository | Costs, fees and locations, 2022–2024 |
Each link opens the filing as a PDF. See the newest filings across all brands.
Other pet franchises
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Salty Paws Ice Cream Truck is also on these lists: ice cream franchises, mobile franchises.