The Wellness Way franchise
2026 filing · April 30, 2026GrowingShares sales figures
The Wellness Way at a glance
A health restoration clinic helping clients with their health problems under The Wellness Way system. At the end of 2025 there were 54 The Wellness Way locations in the US, 32 franchised and 22 company-owned.
The business
- Industry
- Health and wellness
- Franchisor
- The Wellness Way Franchise LLC
- The company that sells the franchises
- Franchisor based in
- Green Bay, Wisconsin
What you pay
- Cost to open
- $77K–$278K
- Fee, build-out and opening working capital
- Franchise fee
- $15,000
- $5,000 off for an additional clinic
- Royalty
- 5% + minimum
- The higher of 5% of weekly gross revenues or a minimum performance amount, paid weekly, plus 1% to the global marketing fund
- Brand fund
- 1%
- 1% of gross revenue
- Renewal fee
- $2,500
- When the agreement ends and you sign again
- Agreement length
- 7 years
- Territory
- Limited
- Limited protection
- Franchisor financing
- None offered
Where it is
- US locations, 2025
- 54
- Franchised and company-owned
- Franchised
- 32
- Company-owned
- 22
- Change in 2 years
- +32
- Franchised locations, 2023–2025
- States
- 22
- Most in Wisconsin, Florida and Colorado
From The Wellness Way Franchise LLC’s 2026 filing; SBA status from the SBA Franchise Directory, October 28, 2026.
Where it ranks
The Wellness Way among all franchises with the same figure.
| Figure | The Wellness Way | Among all franchises |
|---|---|---|
| Cost to open, midpointHalfway between the low and high estimate | $177,800 | Costs less than 73% of franchises |
| Franchise feePaid once, when you sign | $15,000 | Lower than 93% of franchises |
| RoyaltyShare of sales paid to the franchisor | 5% | Lower than 69% of brands with a set rate |
| US locationsFranchised and company-owned | 54 | More than 66% of franchises |
| Sales per locationYearly, as the brand reports it | $862,905 | Higher than 55% of brands that share sales figures |
| Sales against cost to openYearly sales over the cost midpoint | 4.9× | Higher than 89% of brands that share sales figures |
How much a The Wellness Way franchise costs
Opening one The Wellness Way costs an estimated $77,400 to $278,200. That covers the franchise fee and everything else needed to open, through the first months of working capital. It is one of the low-cost franchises.
The biggest costs are furniture, equipment, computers, and supplies ($20,450 to $89,400) and leasehold improvements ($5,000 to $50,400). Here is every line of the estimate as filed:
| What it pays for | Range | Low | High |
|---|---|---|---|
| To Be Made Initial Franchise Fee | $15,000 | ||
| Real Estate | $2,500 | $10,000 | |
| Utility Deposits | $1,500 | $3,500 | |
| Leasehold Improvements | $5,000 | $50,400 | |
| Insurance | $2,000 | $3,500 | |
| Furniture, Equipment, Computers, and Supplies | $20,450 | $89,400 | |
| To Be Made Costs of Attending Initial Training | $2,500 | $5,000 | |
| Signage | $5,000 | $9,000 | |
| Initial Inventory and Start-Up Package | $7,700 | $20,000 | |
| Opening Marketing | $2,000 | $10,000 | |
| Licenses & Permits | $750 | $3,500 | |
| Legal & Accounting | $3,000 | $6,500 | |
| Administrative Services | $0 | $20,000 | |
| IT Support Services | $0 | $600 | |
| Marketing Services | $0 | $11,800 | |
| Additional Funds (3 months) | $10,000 | $20,000 | |
| Total | $77,400 | $278,200 | |
Source: The Wellness Way Franchise LLC, 2026 filing, page 17
The Wellness Way franchise fee
The franchise fee is $15,000, $5,000 off for an additional clinic. You pay it when you sign the franchise agreement.
Source: The Wellness Way Franchise LLC, 2026 filing, page 10
Royalty and ongoing fees
| Royalty | The higher of 5% of weekly gross revenues or a minimum performance amount, paid weekly, plus 1% to the global marketing fund. |
|---|---|
| Brand or marketing fund | 1% of gross revenue. |
| Franchise Transfer Fee | $7,000 |
| Franchise Renewal Fee | $2,500 |
| Ongoing Training | Approximately $0 - $3,000 per attendee |
The typical franchise royalty is 6% of sales, plus 2% for marketing. See franchise fees and royalties to compare.
Source: The Wellness Way Franchise LLC, 2026 filing, page 11
Other fees as filed, from page 13. The filing lists every fee, including late fees and audit costs.
Sales and earnings
Shares figures The Wellness Way publishes sales or earnings figures for its locations. The full tables, with notes on which locations are counted, are in its filing.
- Average revenue
- $862,905
- Median revenue
- $657,526
Yearly figures for 2025, covering franchised clinics (2025) (28 locations). The average is about 4.9 times the midpoint of the cost to open.
Sales are what a location takes in before rent, payroll, royalties and other costs, not what its owner keeps.
Source: The Wellness Way Franchise LLC, 2026 filing, pages 45–47
How The Wellness Way compares
Of the 199 health and wellness franchises on this site, The Wellness Way is the 24th cheapest to open and the 47th largest by number of locations.
| Figure | The Wellness Way | Typical health and wellness brand | Typical franchise |
|---|---|---|---|
| Cost to open, low end | $77K | $224K | $222K |
| Cost to open, high end | $278K | $498K | $477K |
| Franchise fee | $15K | $45K | $40K |
| Royalty | 5% | 6% | 6% |
| Brand fund | 1% | 2% | 2% |
| Sales per location | $863K | $711K | $794K |
| US locations | 54 | 10 | 21 |
| Closed or left per year | 3.2% | 5.3% | – |
| Shares earnings figures | Yes | 125 of 199 | 2,147 of 3,352 |
Typical is the median across the 199 brands in health and wellness franchises; typical franchise, across every brand here.
Locations opened and closed
| Year | Franchised | Company-owned | Opened | Closed |
|---|---|---|---|---|
| 2023 | 20 (+20) | 22 | +20 | 0 |
| 2024 | 31 (+11) | 21 | – | – |
| 2025 | 32 (+1) | 22 | +2 | −1 |
Closed or left counts terminations, non-renewals, locations bought back by the franchisor and locations that stopped operating.
See which brands grew most in the fastest-growing franchises rankings.
More in the guides: franchise failure rates.
Source: The Wellness Way Franchise LLC, 2026 filing, page 47
Where The Wellness Way locations are
At the end of 2025, The Wellness Way had locations in 22 states. The most are in Wisconsin, Florida and Colorado.
- Wisconsin9
- Florida7
- Colorado4
- Ohio4
- Illinois3
- Iowa3
| State | Franchised | Company-owned | Total |
|---|---|---|---|
| Wisconsin | 3 | 6 | 9 |
| Florida | 7 | 0 | 7 |
| Colorado | 3 | 1 | 4 |
| Ohio | 2 | 2 | 4 |
| Illinois | 3 | 0 | 3 |
| Iowa | 1 | 2 | 3 |
| Michigan | 1 | 2 | 3 |
| Missouri | 2 | 1 | 3 |
| North Dakota | 1 | 2 | 3 |
| Tennessee | 3 | 0 | 3 |
All 22 states
| Minnesota | 2 |
|---|---|
| Arizona | 1 |
| Georgia | 1 |
| Indiana | 1 |
| Massachusetts | 1 |
| Montana | 1 |
| New Hampshire | 1 |
| North Carolina | 1 |
| Pennsylvania | 1 |
| Texas | 1 |
| Utah | 1 |
| Virginia | 1 |
Source: The Wellness Way Franchise LLC, 2026 filing, page 48
Who owns The Wellness Way?
The Wellness Way franchises are sold by The Wellness Way Franchise LLC.
From The Wellness Way Franchise LLC’s 2026 filing.
Lawsuits and bankruptcy
| Lawsuits and regulatory actions | None. The filing says no litigation has to be disclosed. |
|---|---|
| Bankruptcy | None. The filing says no bankruptcy has to be disclosed. |
Franchisors must disclose lawsuits and bankruptcies involving the company, its parents and affiliates, and its executives. Many cases are routine disputes with franchisees over fees or contracts; read the descriptions in the filing and ask current owners about anything that worries you.
Source: The Wellness Way Franchise LLC, 2026 filing, litigation on page 10, bankruptcy on page 10
The Wellness Way filings
A franchisor files a new disclosure each year it sells franchises. The figures on this page come from The Wellness Way Franchise LLC’s 2026 filing, issued April 30, 2026; the earlier ones below are on record with the NASAA Electronic Filing Depository and the Minnesota Department of Commerce.
| Filing | Issued | Registry | On this page |
|---|---|---|---|
| 2026 filing | April 30, 2026 | NASAA depository | Costs, fees and locations, 2023–2025 |
| 2025 filing | April 28, 2025 | Minnesota | Replaced by the 2026 filing |
Each link opens the filing as a PDF. See the newest filings across all brands.
