Cereset franchise
2022 filing · April 15, 2022Growing
Cereset at a glance
A wellness studio offering sessions with neuro-technology meant to help the brain relax for rest, sleep and wellbeing. At the end of 2021 there were 31 Cereset locations in the US, 29 franchised and 2 company-owned.
The business
- Industry
- Health and wellness
- Franchisor
- Cereset, LLC
- The company that sells the franchises
- Current franchisor selling since
- 2018
- 4 years of selling franchises
- Franchisor based in
- Scottsdale, Arizona
- Typical size
- 800–2,000 sq ft
What you pay
- Cost to open
- $104K–$227K
- Fee, build-out and opening working capital
- Franchise fee
- $35,000
- Paid once, when you sign
- Royalty
- 8% or $500 minimum
- The greater of 8% of monthly gross revenues or $500 a month, plus $25 for each free session beyond five a month
- Brand fund
- Yes
- Up to 2% of gross revenue, paid monthly
- Agreement length
- 5 years
- Territory
- None
- No exclusive territory
- Franchisor financing
- None offered
Where it is
- US locations, 2021
- 31
- Franchised and company-owned
- Franchised
- 29
- Company-owned
- 2
- Change in 3 years
- +17
- Franchised locations, 2019–2021
- States
- 19
- Most in Texas, California and Idaho
From Cereset, LLC’s 2022 filing; SBA status from the SBA Franchise Directory, October 28, 2026.
Where it ranks
Cereset among all franchises with the same figure.
| Figure | Cereset | Among all franchises |
|---|---|---|
| Cost to open, midpointHalfway between the low and high estimate | $165,500 | Costs less than 75% of franchises |
| Franchise feePaid once, when you sign | $35,000 | Lower than 61% of franchises |
| RoyaltyShare of sales paid to the franchisor | 8% | Higher than 85% of brands with a set rate |
| US locationsFranchised and company-owned | 31 | More than 56% of franchises |
How much a Cereset franchise costs
Opening one Cereset costs an estimated $104,400 to $226,600. That covers the franchise fee and everything else needed to open, through the first months of working capital.
The biggest costs are startup package ($34,500 to $63,500) and additional funds (3 month period after opening) ($9,000 to $50,000). Here is every line of the estimate as filed:
| What it pays for | Range | Low | High |
|---|---|---|---|
| Initial Franchise Fee | $35,000 | ||
| Startup Package | $34,500 | $63,500 | |
| Initial Training Fee | $2,500 | $10,000 | |
| Food, Lodging & Travel (1 to 4 people while training in Scottsdale) | $1,500 | $6,000 | |
| Lease Deposit & 3 Months’ Rent | $4,000 | $12,000 | |
| Build Out & Improvements | $1,000 | $10,000 | |
| Signage | $3,000 | $10,000 | |
| Equipment (not included in startup package) | $5,200 | $6,200 | |
| Decorating, Furniture & Furnishings | $2,000 | $8,000 | |
| Miscellaneous Office Supplies | $500 | ||
| Grand Opening Advertising | $2,000 | $5,000 | |
| Utility Deposits, Business Licenses & Other Prepaid Expenses | $200 | $400 | |
| Professional Fees | $1,500 | $6,500 | |
| Insurance | $2,500 | $3,500 | |
| Additional Funds (3 month period after opening) | $9,000 | $50,000 | |
| Total | $104,400 | $226,600 | |
Source: Cereset, LLC, 2022 filing, page 14
Cereset franchise fee
The franchise fee is $35,000. You pay it when you sign the franchise agreement.
Source: Cereset, LLC, 2022 filing, page 10
Royalty and ongoing fees
| Royalty | The greater of 8% of monthly gross revenues or $500 a month, plus $25 for each free session beyond five a month. |
|---|---|
| Brand or marketing fund | Up to 2% of gross revenue, paid monthly. |
| Technology Fee | Varies (currently $195 per month) |
| Transfer Fee | $10,000 |
| Initial Training Fee | $2,500 per person |
The typical franchise royalty is 6% of sales, plus 2% for marketing. See franchise fees and royalties to compare.
Source: Cereset, LLC, 2022 filing, page 11
Other fees as filed, from pages 11–12. The filing lists every fee, including late fees and audit costs.
Sales and earnings
No figures Cereset does not share sales or profit figures for its locations. Talking to current and former franchise owners is the usual way to learn what a location earns.
Source: Cereset, LLC, 2022 filing, page 34
SBA loans to Cereset franchisees
Lenders approved 2 SBA 7(a) loans for Cereset franchisees from 2022 to 2023, $250K in all. None has been paid off or charged off yet.
A charged-off loan is one written off as uncollectible. See SBA franchise loans for how 7(a) and 504 loans work.
Source: SBA 7(a) and 504 loan data, as of September 30, 2026
Growth and closures
Share of franchised locations, 2021 / 2019–2021. Typical means the median: half of brands are above it, half below.
| Measure | Cereset | Typical health and wellness brand | Typical franchise |
|---|---|---|---|
| GrowthNet change in franchised locations | +21% / +142% | +6.7% / +23% | +1.2% / +10% |
| ClosuresTerminated, not renewed or stopped operating | 8.3% / 42% | 6.3% / 29% | 3.9% / 16% |
| Bought backLocations the franchisor took back | 0% / 0% | 0% / 0% | 0% / 0% |
Typical health and wellness brand is the median of the 57 brands in health and wellness franchises with three years of counts.
How Cereset compares
Of the 199 health and wellness franchises on this site, Cereset is the 33rd cheapest to open and the 59th largest by number of locations.
| Figure | Cereset | Typical health and wellness brand | Typical franchise |
|---|---|---|---|
| Cost to open, low end | $104K | $224K | $222K |
| Cost to open, high end | $227K | $498K | $477K |
| Franchise fee | $35K | $45K | $40K |
| Royalty | 8% | 6% | 6% |
| US locations | 31 | 10 | 21 |
| Shares earnings figures | No | 125 of 199 | 2,147 of 3,352 |
Typical is the median across the 199 brands in health and wellness franchises; typical franchise, across every brand here.
Locations opened and closed
| Year | Franchised | Company-owned | Opened | Closed |
|---|---|---|---|---|
| 2019 | 23 (+11) | 2 | +11 | 0 |
| 2020 | 24 (+1) | 2 | +4 | −3 |
| 2021 | 29 (+5) | 2 | +7 | −2 |
Closed or left counts terminations, non-renewals, locations bought back by the franchisor and locations that stopped operating.
See which brands grew most in the fastest-growing franchises rankings.
More in the guides: franchise failure rates.
Source: Cereset, LLC, 2022 filing, page 34
Where Cereset locations are
At the end of 2021, Cereset had locations in 19 states. The most are in Texas, California and Idaho.
- Texas6
- California5
- Idaho3
- Colorado2
- Alaska1
- Arizona1
| State | Franchised | Company-owned | Total |
|---|---|---|---|
| Texas | 6 | 0 | 6 |
| California | 5 | 0 | 5 |
| Idaho | 3 | 0 | 3 |
| Colorado | 2 | 0 | 2 |
| Alaska | 1 | 0 | 1 |
| Arizona | 0 | 1 | 1 |
| Arkansas | 1 | 0 | 1 |
| Georgia | 1 | 0 | 1 |
| Illinois | 1 | 0 | 1 |
| Indiana | 1 | 0 | 1 |
All 19 states
| Kansas | 1 |
|---|---|
| Michigan | 1 |
| Missouri | 1 |
| Montana | 1 |
| New Jersey | 1 |
| North Carolina | 1 |
| North Dakota | 1 |
| South Carolina | 1 |
| Tennessee | 1 |
Source: Cereset, LLC, 2022 filing, page 35
Who owns Cereset?
Cereset franchises are sold by Cereset, LLC. It is a subsidiary of Brain State Holding Company.
From Cereset, LLC’s 2022 filing, page 8.
Lawsuits and bankruptcy
| Lawsuits and regulatory actions | Yes. The filing describes past or pending cases involving the franchisor, its affiliates or its executives on pages 9–10. |
|---|---|
| Bankruptcy | None. The filing says no bankruptcy has to be disclosed. |
Franchisors must disclose lawsuits and bankruptcies involving the company, its parents and affiliates, and its executives. Many cases are routine disputes with franchisees over fees or contracts; read the descriptions in the filing and ask current owners about anything that worries you.
Source: Cereset, LLC, 2022 filing, litigation on pages 9–10, bankruptcy on page 10
Cereset filings
The figures on this page come from Cereset, LLC’s 2022 filing, issued April 15, 2022, on record with the NASAA Electronic Filing Depository.
| Filing | Issued | Registry | On this page |
|---|---|---|---|
| 2022 filing | April 15, 2022 | NASAA depository | Costs, fees and locations, 2019–2021 |
Each link opens the filing as a PDF. See the newest filings across all brands.
