FirstService Brands’ brands here include mobile, painting and real estate franchises. Each is franchised on its own terms, under its own agreement, so the cost to open, the fees and the record of each brand differ, even where the parent company is the same.
Brands owned by FirstService Brands
| Brand | Cost to open | Franchise fee | Royalty | Locations | 3-year change |
|---|---|---|---|---|---|
| Pillar To PostReal estate | $103K–$134K | $58,500 | 7%; monthly minimum applies | 350 | −87 (−20%) |
| Floor Coverings InternationalMobile | $202K–$283K | $55,000 | 5%; graduated monthly minimums | 309 | +94 (+44%) |
| CertaPro PaintersPainting | $171K–$246K | $65,000 | 4%–6% + minimum | 304 | −27 (−8%) |
| Paul Davis RestorationRestoration | $299K–$805K | $65,370 to $207,614 | 4% | 277 | +53 (+24%) |
| California ClosetsRetail | $976K–$2.11M | $70,000 | 6% | 62 | +2 (+3%) |
Change is in US locations, franchised and company-owned, over the three latest years in each brand’s filing. A dash means the brand’s counts aren’t usable.
Size and growth
Together these brands have 1,302 US locations, 98% of them run by franchisees. Across the brands, the total grew by 35 locations (+3%), from 2023 to 2025.
Grew the most
Shrank the most
Brands that started the three years with at least 10 locations.
Fees and royalties across the brands
Franchise fees run from $55K to $208K across these brands, with a typical $65K. Where the royalty is a single share of sales, it runs from 4% to 7%, typically 5.5%. At one brand the royalty isn't one rate on all sales: it is tiered, ranged, charged on part of revenue or comes with a minimum. On top of that, the marketing fund ranges from 3% to 4% of sales.
A shared parent can mean shared suppliers, systems and support staff, but it rarely means shared terms: compare the agreements brand by brand, and ask whether owning one brand gets you anything when you buy another.
Sales per location and who runs it
Pillar To Post is the only brand here that publishes yearly sales per location: $144K. Of the 5 brands whose agreement says, 1 requires the owner to run it day to day; at the rest a trained manager can.
| Brand | Sales per location | Marketing fund | Who runs it |
|---|---|---|---|
| Pillar To Post | $144K a year | 4% of sales | Owner must run it |
| Floor Coverings International | Other figures | 3% of sales | A trained manager can run it |
| CertaPro Painters | Other figures | – | A trained manager can run it |
| Paul Davis Restoration | Other figures | Other terms | A trained manager can run it |
| California Closets | Not shared | 3% of sales | Owner needn't take part |