Marriott Hotels franchise
2025 filing · March 31, 2025Shares sales figures
Marriott Hotels at a glance
A full-service hotel operating as a Marriott Hotel, Marriott Resort, Marriott Marquis or JW Marriott. At the end of 2024 there were 368 Marriott Hotels locations in the US, 245 franchised and 123 company-owned.
The business
- Industry
- Hotel
- Franchisor
- MIF, L.L.C
- The company that sells the franchises
- Franchising since
- 1968
- 57 years of selling franchises
- Franchisor based in
- Bethesda, Maryland
What you pay
- Cost to open
- $93.9M–$168.9M
- A new 300-room Marriott Hotel
- Franchise fee
- $100,000
- As an application fee for a new hotel, plus $400 for each guestroom above 250 (existing hotels and conversions pay the greater of $150,000 or $500 per room)
- Royalty
- 6% of rooms + 3% of food and drink
- 6% of gross room sales plus 3% of gross food and beverage sales, paid monthly
- Franchisor financing
- Some financing offered
Where it is
- US locations, 2024
- 368
- Franchised and company-owned
- Franchised
- 245
- Company-owned
- 123
- States
- 41
- Most in California, Florida and Texas
From MIF, L.L.C’s 2025 filing; SBA status from the SBA Franchise Directory, October 28, 2026.
Where it ranks
Marriott Hotels among all franchises with the same figure.
| Figure | Marriott Hotels | Among all franchises |
|---|---|---|
| Cost to open, midpointHalfway between the low and high estimate | $131,424,790 | Costs more than 100% of franchises |
| Franchise feePaid once, when you sign | $100,000 | Higher than 98% of franchises |
| US locationsFranchised and company-owned | 368 | More than 92% of franchises |
How much a Marriott Hotels franchise costs
Opening a new 300-room Marriott Hotel costs an estimated $93,910,590 to $168,938,990. That covers the franchise fee and everything else needed to open, through the first months of working capital.
Source: MIF, L.L.C, 2025 filing, page 68
Marriott Hotels franchise fee
The franchise fee is $100,000, as an application fee for a new hotel, plus $400 for each guestroom above 250 (existing hotels and conversions pay the greater of $150,000 or $500 per room). You pay it when you sign the franchise agreement.
Source: MIF, L.L.C, 2025 filing, page 35
Royalty and ongoing fees
| Royalty | 6% of gross room sales plus 3% of gross food and beverage sales, paid monthly. |
|---|
The typical franchise royalty is 6% of sales, plus 2% for marketing. See franchise fees and royalties to compare.
Source: MIF, L.L.C, 2025 filing, page 42
Sales and earnings
Shares figures Marriott Hotels publishes sales or earnings figures for its locations. The full tables, with notes on which locations are counted, are in its filing.
Source: MIF, L.L.C, 2025 filing, page 121
SBA loans to Marriott Hotels franchisees
Lenders approved 46 SBA-backed loans for Marriott Hotels franchisees from 1992 to 2013, $113.8M in all: 10 7(a) loans and 36 504 loans. Of the 44 that have ended, 43 were paid in full and 1 was charged off (2.3%). The other 2 haven’t ended yet.
A charged-off loan is one written off as uncollectible. See SBA franchise loans for how 7(a) and 504 loans work.
Source: SBA 7(a) and 504 loan data, as of September 30, 2026
How Marriott Hotels compares
Of the 116 hotel franchises on this site, Marriott Hotels is the 114th cheapest to open and the 17th largest by number of locations.
| Figure | Marriott Hotels | Typical hotel brand | Typical franchise |
|---|---|---|---|
| Cost to open, low end | $93.9M | $9.44M | $222K |
| Cost to open, high end | $168.9M | $21.3M | $477K |
| Franchise fee | $100K | $54K | $40K |
| US locations | 368 | 37 | 21 |
| Change in franchised locations, 0 yrs | +0.8% | +9.2% | – |
| Shares earnings figures | Yes | 71 of 116 | 2,147 of 3,352 |
Typical is the median across the 116 brands in hotel franchises; typical franchise, across every brand here.
Locations opened and closed
| Year | Franchised | Company-owned |
|---|---|---|
| 2022 | 245 (+2) | 124 |
| 2023 | 245 (0) | 124 |
| 2024 | 245 (0) | 123 |
Closed or left counts terminations, non-renewals, locations bought back by the franchisor and locations that stopped operating. Company-owned counts include hotels Marriott manages or leases. U.S. hotels only.
See which brands grew most in the fastest-growing franchises rankings.
More in the guides: hotel franchise costs and franchise failure rates.
Source: MIF, L.L.C, 2025 filing, page 127
Where Marriott Hotels locations are
At the end of 2024, Marriott Hotels had locations in 42 states and territories. The most are in California, Florida and Texas.
- California46
- Florida37
- Texas36
- Canada20
- Georgia15
- Illinois15
| State | Franchised | Company-owned | Total |
|---|---|---|---|
| California | 24 | 22 | 46 |
| Florida | 23 | 14 | 37 |
| Texas | 24 | 12 | 36 |
| Canada | 10 | 10 | 20 |
| Georgia | 10 | 5 | 15 |
| Illinois | 12 | 3 | 15 |
| New York | 11 | 4 | 15 |
| Virginia | 8 | 6 | 14 |
| North Carolina | 9 | 2 | 11 |
| Michigan | 7 | 3 | 10 |
All 42 states
Source: MIF, L.L.C, 2025 filing, page 130
Who owns Marriott Hotels?
Marriott Hotels franchises are sold by MIF, L.L.C. It is a subsidiary of Marriott International, Inc.
From MIF, L.L.C’s 2025 filing, page 9.
Lawsuits and bankruptcy
| Lawsuits and regulatory actions | Yes. The filing describes past or pending cases involving the franchisor, its affiliates or its executives on pages 27–33. |
|---|---|
| Bankruptcy | None. The filing says no bankruptcy has to be disclosed. |
Franchisors must disclose lawsuits and bankruptcies involving the company, its parents and affiliates, and its executives. Many cases are routine disputes with franchisees over fees or contracts; read the descriptions in the filing and ask current owners about anything that worries you.
Source: MIF, L.L.C, 2025 filing, litigation on pages 27–33, bankruptcy on page 34
Marriott Hotels filings
The figures on this page come from MIF, L.L.C’s 2025 filing, issued March 31, 2025, on record with the Minnesota Department of Commerce.
| Filing | Issued | Registry | On this page |
|---|---|---|---|
| 2025 filing | March 31, 2025 | Minnesota | Costs, fees and locations, 2022–2024 |
Each link opens the filing as a PDF. See the newest filings across all brands.
