Sugaring NYC franchise
2025 filing · April 28, 2025Growing
Sugaring NYC at a glance
A hair removal studio offering sugaring, and optionally laser hair removal, for face and body. At the end of 2024 there were 132 Sugaring NYC locations in the US, 124 franchised and 8 company-owned.
The business
- Franchisor
- Nartov Ventures LLC
- The company that sells the franchises
- Franchising since
- 2017
- 8 years of selling franchises
- Franchisor based in
- West Palm Beach, Florida
- Typical size
- 1,100–1,500 sq ft
What you pay
- Cost to open
- $139K–$293K
- Fee, build-out and opening working capital
- Franchise fee
- $45,000
- Paid once, when you sign
- Royalty
- 5%
- 5% of gross revenue, paid monthly
- Brand fund
- 1%
- 1% of gross revenue, paid monthly
- Renewal fee
- $5,000
- When the agreement ends and you sign again
- Territory
- Protected
- Protected territory
- Franchisor financing
- None offered
Where it is
- US locations, 2024
- 132
- Franchised and company-owned
- Franchised
- 124
- Company-owned
- 8
- Change in 3 years
- +100
- Franchised locations, 2022–2024
- States
- 28
- Most in Texas, Florida and Illinois
From Nartov Ventures LLC’s 2025 filing; SBA status from the SBA Franchise Directory, October 28, 2026.
Where it ranks
Sugaring NYC among all franchises with the same figure.
| Figure | Sugaring NYC | Among all franchises |
|---|---|---|
| Cost to open, midpointHalfway between the low and high estimate | $215,975 | Costs less than 67% of franchises |
| Franchise feePaid once, when you sign | $45,000 | Higher than 55% of franchises |
| RoyaltyShare of sales paid to the franchisor | 5% | Lower than 69% of brands with a set rate |
| US locationsFranchised and company-owned | 132 | More than 80% of franchises |
How much a Sugaring NYC franchise costs
Opening one Sugaring NYC costs an estimated $138,750 to $293,200. That covers the franchise fee and everything else needed to open, through the first months of working capital.
The biggest costs are construction of leasehold improvements ($35,000 to $160,000) and initial franchise fee ($45,000). Here is every line of the estimate as filed:
| What it pays for | Range | Low | High |
|---|---|---|---|
| Initial Franchise Fee | $45,000 | ||
| Traveling and Living Expenses while Training | $700 | $1,500 | |
| Grand Opening Advertising | $5,000 | ||
| Real Property Lease and Pre-Opening Rent | $4,000 | $12,000 | |
| Furniture and Equipment | $8,300 | $15,000 | |
| Construction of Leasehold Improvements | $35,000 | $160,000 | |
| Inventory and Supplies | $5,000 | $7,000 | |
| Deposits, Pre-paid Expenses | $0 | $500 | |
| Start-up Marketing Package | $1,000 | $2,000 | |
| Licenses, Permits, and Certifications | $1,000 | $2,000 | |
| Insurance (3 Months) | $500 | $700 | |
| Architectural/Engineering | $1,500 | $4,000 | |
| Attorneys and Accountants | $750 | $1,500 | |
| Optional Laser Equipment | $6,000 | $8,000 | |
| Additional Funds (3 months) | $25,000 | $29,000 | |
| Total | $138,750 | $293,200 | |
Source: Nartov Ventures LLC, 2025 filing, page 19
Sugaring NYC franchise fee
The franchise fee is $45,000. You pay it when you sign the franchise agreement.
Source: Nartov Ventures LLC, 2025 filing, page 12
Royalty and ongoing fees
| Royalty | 5% of gross revenue, paid monthly. |
|---|---|
| Brand or marketing fund | 1% of gross revenue, paid monthly. |
| Renewal Fee | $5,000 |
| Local Advertising Requirement | 2% of Gross Revenue |
The typical franchise royalty is 6% of sales, plus 2% for marketing. See franchise fees and royalties to compare.
Source: Nartov Ventures LLC, 2025 filing, page 13
Other fees as filed, from pages 13–14. The filing lists every fee, including late fees and audit costs.
Sales and earnings
No figures Sugaring NYC does not share sales or profit figures for its locations. Talking to current and former franchise owners is the usual way to learn what a location earns.
Source: Nartov Ventures LLC, 2025 filing, page 53
SBA loans to Sugaring NYC franchisees
Lenders approved 32 SBA 7(a) loans for Sugaring NYC franchisees from 2022 to 2026, $6.41M in all. One has been paid in full; none was charged off. The other 31 haven’t ended yet.
A charged-off loan is one written off as uncollectible. See SBA franchise loans for how 7(a) and 504 loans work.
Source: SBA 7(a) and 504 loan data, as of September 30, 2026
Growth and closures
Share of franchised locations, 2024 / 2022–2024. Typical means the median: half of brands are above it, half below.
| Measure | Sugaring NYC | Typical salon brand | Typical franchise |
|---|---|---|---|
| GrowthNet change in franchised locations | +16% / +417% | +4.6% / +15% | +1.2% / +10% |
| ClosuresTerminated, not renewed or stopped operating | 8.4% / 58% | 2.7% / 7.2% | 3.9% / 16% |
| Bought backLocations the franchisor took back | 0% / 0% | 0% / 0% | 0% / 0% |
Typical salon brand is the median of the 42 brands in salon franchises with three years of counts.
How Sugaring NYC compares
Of the 101 salon franchises on this site, Sugaring NYC is the 14th cheapest to open and the 22nd largest by number of locations.
| Figure | Sugaring NYC | Typical salon brand | Typical franchise |
|---|---|---|---|
| Cost to open, low end | $139K | $303K | $222K |
| Cost to open, high end | $293K | $531K | $477K |
| Franchise fee | $45K | $45K | $40K |
| Royalty | 5% | 6% | 6% |
| Brand fund | 1% | 2% | 2% |
| US locations | 132 | 26 | 21 |
| Shares earnings figures | No | 75 of 101 | 2,147 of 3,352 |
Typical is the median across the 101 brands in salon franchises; typical franchise, across every brand here.
Locations opened and closed
| Year | Franchised | Company-owned | Opened | Closed |
|---|---|---|---|---|
| 2021 | 24 (+13) | 10 | – | – |
| 2022 | 76 (+52) | 10 | +53 | −1 |
| 2023 | 107 (+31) | 10 | +35 | −4 |
| 2024 | 124 (+17) | 8 | +26 | −9 |
Closed or left counts terminations, non-renewals, locations bought back by the franchisor and locations that stopped operating.
See which brands grew most in the fastest-growing franchises rankings.
More in the guides: franchise failure rates.
Over 4 years, from the start of 2021 to the end of 2024, franchised locations went from 11 to 124 (+113, +1027%). The earlier years come from the brand's 2024 filing.
Source: Nartov Ventures LLC, 2025 filing, page 53
2021: Nartov Ventures LLC, 2024 filing, page 58
Where Sugaring NYC locations are
At the end of 2024, Sugaring NYC had locations in 28 states. The most are in Texas, Florida and Illinois.
- Texas24
- Florida18
- Illinois18
- New York12
- Tennessee9
- Alabama5
| State | Franchised | Company-owned | Total |
|---|---|---|---|
| Texas | 24 | 0 | 24 |
| Florida | 16 | 2 | 18 |
| Illinois | 17 | 1 | 18 |
| New York | 7 | 5 | 12 |
| Tennessee | 9 | 0 | 9 |
| Alabama | 5 | 0 | 5 |
| Michigan | 4 | 0 | 4 |
| Arkansas | 3 | 0 | 3 |
| Georgia | 3 | 0 | 3 |
| Maryland | 3 | 0 | 3 |
All 28 states
| New Hampshire | 3 |
|---|---|
| New Jersey | 3 |
| Pennsylvania | 3 |
| California | 2 |
| Colorado | 2 |
| Indiana | 2 |
| Kentucky | 2 |
| Mississippi | 2 |
| Nevada | 2 |
| Ohio | 2 |
| Oregon | 2 |
| Arizona | 1 |
| Massachusetts | 1 |
| Missouri | 1 |
| New Mexico | 1 |
| North Carolina | 1 |
| Rhode Island | 1 |
| Utah | 1 |
Source: Nartov Ventures LLC, 2025 filing, page 54
Who owns Sugaring NYC?
Sugaring NYC franchises are sold by Nartov Ventures LLC. Its filing names no parent company.
From Nartov Ventures LLC’s 2025 filing, page 10.
Lawsuits and bankruptcy
| Lawsuits and regulatory actions | Yes. The filing describes past or pending cases involving the franchisor, its affiliates or its executives on pages 11–12. |
|---|---|
| Bankruptcy | None. The filing says no bankruptcy has to be disclosed. |
Franchisors must disclose lawsuits and bankruptcies involving the company, its parents and affiliates, and its executives. Many cases are routine disputes with franchisees over fees or contracts; read the descriptions in the filing and ask current owners about anything that worries you.
Source: Nartov Ventures LLC, 2025 filing, litigation on pages 11–12, bankruptcy on page 12
Sugaring NYC filings
A franchisor files a new disclosure each year it sells franchises. The figures on this page come from Nartov Ventures LLC’s 2025 filing, issued April 28, 2025; the earlier ones below are on record with the Minnesota Department of Commerce and fill in older location counts.
| Filing | Issued | Registry | On this page |
|---|---|---|---|
| 2025 filing | April 28, 2025 | Minnesota | Costs, fees and locations, 2022–2024 |
| 2024 filing | – | Minnesota | Locations, 2021 |
Each link opens the filing as a PDF. See the newest filings across all brands.
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