We Clean Heat Pumps franchise
2025 filing · April 21, 2025GrowingShares sales figures
We Clean Heat Pumps at a glance
A mobile HVAC cleaning and maintenance business for heat pumps at homes and businesses. At the end of 2024 there were 5 We Clean Heat Pumps locations in the US, 2 franchised and 3 company-owned, so most are run by the company itself.
The business
- Franchisor
- We Clean Heat Pumps Franchising CO, LLC
- The company that sells the franchises
- Franchisor based in
- Brattleboro, Vermont
What you pay
- Cost to open
- $85K–$268K
- Fee, build-out and opening working capital
- Franchise fee
- $30,000
- For a territory of up to 100,000 people, plus $0.16 a person above that
- Royalty
- 6%
- 6% of gross sales, paid monthly, plus 2% to the marketing fund and a $2,000 monthly local marketing budget
- Brand fund
- 2%
- 2% of gross sales, paid monthly
- Agreement length
- 10 years
- Territory
- Protected
- Protected territory
- Franchisor financing
- Some financing offered
Where it is
- US locations, 2024
- 5
- Franchised and company-owned
- Franchised
- 2
- Company-owned
- 3
- Change in 3 years
- +2
- Franchised locations, 2022–2024
- States
- 5
- Most in Massachusetts, New Jersey and New York
From We Clean Heat Pumps Franchising CO, LLC’s 2025 filing; SBA status from the SBA Franchise Directory, October 28, 2026.
Where it ranks
We Clean Heat Pumps among all franchises with the same figure.
| Figure | We Clean Heat Pumps | Among all franchises |
|---|---|---|
| Cost to open, midpointHalfway between the low and high estimate | $176,125 | Costs less than 73% of franchises |
| Franchise feePaid once, when you sign | $30,000 | Lower than 72% of franchises |
| RoyaltyShare of sales paid to the franchisor | 6% | Higher than 35% of brands with a set rate |
| US locationsFranchised and company-owned | 5 | Fewer than 71% of franchises |
How much a We Clean Heat Pumps franchise costs
Opening one We Clean Heat Pumps costs an estimated $84,750 to $267,500. That covers the franchise fee and everything else needed to open, through the first months of working capital. It is one of the low-cost franchises.
The biggest costs are initial franchise fee ($30,000 to $94,000) and market introduction program ($24,000 to $90,000). Here is every line of the estimate as filed:
| What it pays for | Range | Low | High |
|---|---|---|---|
| Initial franchise fee | $30,000 | $94,000 | |
| Signing the franchise agreement Rent, Utilities, and Leasehold Improvements | $0 | ||
| Market Introduction Program | $24,000 | $90,000 | |
| Debit, and/or credit Tools and Equipment | $1,500 | $3,000 | |
| Debit, and/or credit Computer Systems | $1,500 | $3,000 | |
| Debit, and/or credit Insurance | $2,000 | $7,500 | |
| Vehicle | $5,000 | $25,000 | |
| Purchase Signage | $1,000 | $4,000 | |
| Debit, and/or credit Office Expenses | $2,500 | $5,000 | |
| Inventory | $2,000 | $3,000 | |
| Debit, and/or credit Licenses and Permits | $500 | $3,000 | |
| Application Dues and Subscriptions | $250 | $1,000 | |
| Debit, and/or credit Professional Fees (lawyer, accountant, etc.) | $1,500 | $3,000 | |
| Debit, and/or credit Travel, lodging and meals for initial training | $3,000 | $6,000 | |
| Hotels, and restaurants Additional funds (for first 3 months) | $10,000 | $20,000 | |
| Total | $84,750 | $267,500 | |
Source: We Clean Heat Pumps Franchising CO, LLC, 2025 filing, page 17
We Clean Heat Pumps franchise fee
The franchise fee is $30,000, for a territory of up to 100,000 people, plus $0.16 a person above that. You pay it when you sign the franchise agreement.
Source: We Clean Heat Pumps Franchising CO, LLC, 2025 filing, page 11
Royalty and ongoing fees
| Royalty | 6% of gross sales, paid monthly, plus 2% to the marketing fund and a $2,000 monthly local marketing budget. |
|---|---|
| Brand or marketing fund | 2% of gross sales, paid monthly. |
| Software subscription | Currently, $300 - $400 per month plus transaction costs |
| Replacement/Additional Training fee | Currently, $1,000 per day |
The typical franchise royalty is 6% of sales, plus 2% for marketing. See franchise fees and royalties to compare.
Source: We Clean Heat Pumps Franchising CO, LLC, 2025 filing, page 13
Other fees as filed, from page 13. The filing lists every fee, including late fees and audit costs.
Sales and earnings
Shares figures We Clean Heat Pumps publishes sales or earnings figures for its locations. The full tables, with notes on which locations are counted, are in its filing.
Source: We Clean Heat Pumps Franchising CO, LLC, 2025 filing, page 38
SBA loans to We Clean Heat Pumps franchisees
Lenders approved 2 SBA 7(a) loans for We Clean Heat Pumps franchisees from 2025 to 2026, $400K in all. None has been paid off or charged off yet.
A charged-off loan is one written off as uncollectible. See SBA franchise loans for how 7(a) and 504 loans work.
Source: SBA 7(a) and 504 loan data, as of September 30, 2026
How We Clean Heat Pumps compares
Of the 13 HVAC franchises on this site, We Clean Heat Pumps is the 2nd cheapest to open and the 8th largest by number of locations.
| Figure | We Clean Heat Pumps | Typical HVAC brand | Typical franchise |
|---|---|---|---|
| Cost to open, low end | $85K | $140K | $222K |
| Cost to open, high end | $268K | $272K | $477K |
| Franchise fee | $30K | $50K | $40K |
| Royalty | 6% | 6% | 6% |
| Brand fund | 2% | 1.5% | 2% |
| US locations | 5 | 43 | 21 |
| Shares earnings figures | Yes | 10 of 13 | 2,147 of 3,352 |
Typical is the median across the 13 brands in hvac franchises; typical franchise, across every brand here.
Locations opened and closed
| Year | Franchised | Company-owned | Opened | Closed |
|---|---|---|---|---|
| 2022 | 0 (0) | 3 | 0 | 0 |
| 2023 | 0 (0) | 3 | 0 | 0 |
| 2024 | 2 (+2) | 3 | +2 | 0 |
Closed or left counts terminations, non-renewals, locations bought back by the franchisor and locations that stopped operating. Company-owned businesses are run by the franchisor's affiliates.
See which brands grew most in the fastest-growing franchises rankings.
More in the guides: cleaning franchise costs and franchise failure rates.
Source: We Clean Heat Pumps Franchising CO, LLC, 2025 filing, page 41
Where We Clean Heat Pumps locations are
At the end of 2024, We Clean Heat Pumps had locations in 5 states. The most are in Massachusetts, New Jersey and New York.
- Massachusetts1
- New Jersey1
- New York1
- South Carolina1
- Vermont1
| State | Franchised | Company-owned | Total |
|---|---|---|---|
| Massachusetts | 0 | 1 | 1 |
| New Jersey | 1 | 0 | 1 |
| New York | 0 | 1 | 1 |
| South Carolina | 1 | 0 | 1 |
| Vermont | 0 | 1 | 1 |
Source: We Clean Heat Pumps Franchising CO, LLC, 2025 filing, page 42
Who owns We Clean Heat Pumps?
We Clean Heat Pumps franchises are sold by We Clean Heat Pumps Franchising CO, LLC. Its filing names no parent company.
From We Clean Heat Pumps Franchising CO, LLC’s 2025 filing, page 9.
Lawsuits and bankruptcy
| Lawsuits and regulatory actions | None. The filing says no litigation has to be disclosed. |
|---|---|
| Bankruptcy | None. The filing says no bankruptcy has to be disclosed. |
Franchisors must disclose lawsuits and bankruptcies involving the company, its parents and affiliates, and its executives. Many cases are routine disputes with franchisees over fees or contracts; read the descriptions in the filing and ask current owners about anything that worries you.
Source: We Clean Heat Pumps Franchising CO, LLC, 2025 filing, litigation on page 11, bankruptcy on page 11
We Clean Heat Pumps filings
The figures on this page come from We Clean Heat Pumps Franchising CO, LLC’s 2025 filing, issued April 21, 2025, on record with the NASAA Electronic Filing Depository.
| Filing | Issued | Registry | On this page |
|---|---|---|---|
| 2025 filing | April 21, 2025 | NASAA depository | Costs, fees and locations, 2022–2024 |
Each link opens the filing as a PDF. See the newest filings across all brands.
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