Decorate With Lights franchise
2026 filing · April 8, 2026GrowingShares sales figures
Decorate With Lights at a glance
A holiday lighting business designing, installing, removing and storing seasonal light displays. At the end of 2025 there were 128 Decorate With Lights locations in the US, 105 franchised and 23 company-owned.
The business
- Industry
- Home service
- Franchisor
- DWL Corp
- The company that sells the franchises
- Franchisor based in
- Springville, Utah
What you pay
- Cost to open
- $36K–$70K
- One territory
- Franchise fee
- $10,000
- Paid once, when you sign
- Royalty
- 8%
- 8% of actual gross sales or of the minimum gross sales, whichever is greater, paid weekly
- Brand fund
- 2%
- 2% of gross sales, paid weekly
- Renewal fee
- $1,000
- When the agreement ends and you sign again
- Agreement length
- 5 years
- Territory
- Protected
- Protected territory
- Franchisor financing
- None offered
Where it is
- US locations, 2025
- 128
- Franchised and company-owned
- Franchised
- 105
- Company-owned
- 23
- Change in 2 years
- +13
- Franchised locations, 2023–2025
- States
- 12
- Most in Texas, Pennsylvania and New York
From DWL Corp’s 2026 filing; SBA status from the SBA Franchise Directory, October 28, 2026.
Where it ranks
Decorate With Lights among all franchises with the same figure.
| Figure | Decorate With Lights | Among all franchises |
|---|---|---|
| Cost to open, midpointHalfway between the low and high estimate | $53,325 | Costs less than 96% of franchises |
| Franchise feePaid once, when you sign | $10,000 | Lower than 95% of franchises |
| RoyaltyShare of sales paid to the franchisor | 8% | Higher than 85% of brands with a set rate |
| US locationsFranchised and company-owned | 128 | More than 80% of franchises |
How much a Decorate With Lights franchise costs
Opening one territory costs an estimated $36,200 to $70,450. That covers the franchise fee and everything else needed to open, through the first months of working capital. It is one of the franchises under $50K.
Source: DWL Corp, 2026 filing, page 19
Decorate With Lights franchise fee
The franchise fee is $10,000. You pay it when you sign the franchise agreement.
Source: DWL Corp, 2026 filing, page 12
Royalty and ongoing fees
| Royalty | 8% of actual gross sales or of the minimum gross sales, whichever is greater, paid weekly. |
|---|---|
| Brand or marketing fund | 2% of gross sales, paid weekly. |
| Accounting Software Fees | $0 to $250 per month |
| Renewal Fee | $1,000 |
| Additional Training Fee | A fee of $250 per 8-hour day, plus our out-of- pocket expenses |
The typical franchise royalty is 6% of sales, plus 2% for marketing. See franchise fees and royalties to compare.
Source: DWL Corp, 2026 filing, page 13
Other fees as filed, from pages 14–16. The filing lists every fee, including late fees and audit costs.
Sales and earnings
Shares figures Decorate With Lights publishes sales or earnings figures for its locations. The full tables, with notes on which locations are counted, are in its filing.
Source: DWL Corp, 2026 filing, page 42
How Decorate With Lights compares
Of the 475 home service franchises on this site, Decorate With Lights is the 19th cheapest to open and the 104th largest by number of locations.
| Figure | Decorate With Lights | Typical home service brand | Typical franchise |
|---|---|---|---|
| Cost to open, low end | $36K | $115K | $222K |
| Cost to open, high end | $70K | $202K | $477K |
| Franchise fee | $10K | $50K | $40K |
| Royalty | 8% | 7% | 6% |
| Brand fund | 2% | 2% | 2% |
| US locations | 128 | 40 | 21 |
| Closed or left per year | 7% | 6.5% | – |
| Change in franchised locations, 2 yrs | +14.1% | +15.9% | – |
| Shares earnings figures | Yes | 367 of 475 | 2,147 of 3,352 |
Typical is the median across the 475 brands in home service franchises; typical franchise, across every brand here.
Locations opened and closed
| Year | Franchised | Company-owned | Opened | Closed |
|---|---|---|---|---|
| 2023 | 118 (+26) | 0 | – | – |
| 2024 | 121 (+3) | 0 | +3 | 0 |
| 2025 | 105 (−16) | 23 | +1 | −17 |
Closed or left counts terminations, non-renewals, locations bought back by the franchisor and locations that stopped operating.
See which brands grew most in the fastest-growing franchises rankings.
More in the guides: franchise failure rates.
Source: DWL Corp, 2026 filing, page 49
Where Decorate With Lights locations are
At the end of 2025, Decorate With Lights had locations in 12 states. The most are in Texas, Pennsylvania and New York.
- Texas29
- Pennsylvania27
- New York21
- Minnesota11
- New Jersey9
- Wisconsin8
| State | Franchised | Company-owned | Total |
|---|---|---|---|
| Texas | 29 | 0 | 29 |
| Pennsylvania | 4 | 23 | 27 |
| New York | 21 | 0 | 21 |
| Minnesota | 11 | 0 | 11 |
| New Jersey | 9 | 0 | 9 |
| Wisconsin | 8 | 0 | 8 |
| Massachusetts | 6 | 0 | 6 |
| North Carolina | 6 | 0 | 6 |
| Delaware | 3 | 0 | 3 |
| Maryland | 3 | 0 | 3 |
Source: DWL Corp, 2026 filing, page 51
Who owns Decorate With Lights?
Decorate With Lights franchises are sold by DWL Corp.
Decorate With Lights is one of the 5 Princeton Equity Group brands here.
From DWL Corp’s 2026 filing.
Lawsuits and bankruptcy
| Lawsuits and regulatory actions | None. The filing says no litigation has to be disclosed. |
|---|---|
| Bankruptcy | None. The filing says no bankruptcy has to be disclosed. |
Franchisors must disclose lawsuits and bankruptcies involving the company, its parents and affiliates, and its executives. Many cases are routine disputes with franchisees over fees or contracts; read the descriptions in the filing and ask current owners about anything that worries you.
Source: DWL Corp, 2026 filing, litigation on page 12, bankruptcy on page 12
Decorate With Lights filings
The figures on this page come from DWL Corp’s 2026 filing, issued April 8, 2026, on record with the Minnesota Department of Commerce.
| Filing | Issued | Registry | On this page |
|---|---|---|---|
| 2026 filing | April 8, 2026 | Minnesota | Costs, fees and locations, 2023–2025 |
Each link opens the filing as a PDF. See the newest filings across all brands.
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