Princeton Equity Group brands

Princeton Equity Group’s brands here are home service, restoration and health and wellness franchises. Each is franchised on its own terms, under its own agreement, so the cost to open, the fees and the record of each brand differ, even where the parent company is the same.

Brands owned by Princeton Equity Group

Change is in US locations, franchised and company-owned, over the three latest years in each brand’s filing. A dash means the brand’s counts aren’t usable.

Size and growth

Together these brands have 757 US locations, 97% of them run by franchisees. Across the brands, the total grew by 259 locations (+52%), from 2023 to 2025.

Brands that started the three years with at least 10 locations.

Fees and royalties across the brands

Franchise fees run from $10K to $70K across these brands, with a typical $60K. Where the royalty is a single share of sales, it runs from 7% to 8%, typically 7.5%. At one brand the royalty isn't one rate on all sales: it is tiered, ranged, charged on part of revenue or comes with a minimum. Gotcha Covered ($350–$2,250/month + territory fee) charges another way. On top of that, the marketing fund ranges from 2% to 3% of sales.

A shared parent can mean shared suppliers, systems and support staff, but it rarely means shared terms: compare the agreements brand by brand, and ask whether owning one brand gets you anything when you buy another.

Sales per location and who runs it

Of these brands, 2 publish yearly sales per location, from $590K at Gotcha Covered to $818K at Ellie Mental Health. None requires the owner to run it day to day; a trained manager can.