Structural Elements franchise
2023 filing · May 10, 2023
Structural Elements at a glance
A clinic offering postural assessment and therapeutic work such as manual therapy, soft tissue work, dry needling and exercise. At the end of 2022 there were 3 Structural Elements locations in the US, 2 franchised and 1 company-owned.
The business
- Franchisor
- Structural Elements Franchising, LLC
- The company that sells the franchises
- Current franchisor selling since
- 2016
- 7 years of selling franchises
- Franchisor based in
- Hagerstown, Maryland
What you pay
- Cost to open
- $295K–$559K
- A Structural Elements clinic
- Franchise fee
- $45,000
- Plus a $2,700 manager training fee per participant
- Royalty
- 8% + minimum
- The greater of 8% of gross receipts or $500 a month, paid monthly
- Brand fund
- 1%
- 1% of gross receipts a month, paid with the royalty; it can rise to 4%
- Renewal fee
- See terms
- 25% of our then-current Initial Franchise Fee
- Agreement length
- 10 years
- Territory
- Limited
- Limited protection
- Franchisor financing
- None offered
Where it is
- US locations, 2022
- 3
- Franchised and company-owned
- Franchised
- 2
- Company-owned
- 1
- Change in 3 years
- 0
- Franchised locations, 2020–2022
- States
- 2
- Most in Maryland and Wisconsin
Support and records
From Structural Elements Franchising, LLC’s 2023 filing; revenue and net income from its audited financial statements, page 163; SBA status from the SBA Franchise Directory, October 28, 2026.
Franchisor revenue is the company that sells the franchises (royalties, fees and anything else it earns), not what a location makes.
Where it ranks
Structural Elements among all franchises with the same figure.
| Figure | Structural Elements | Among all franchises |
|---|---|---|
| Cost to open, midpointHalfway between the low and high estimate | $427,200 | Costs more than 57% of franchises |
| Franchise feePaid once, when you sign | $45,000 | Higher than 55% of franchises |
| RoyaltyShare of sales paid to the franchisor | 8% | Higher than 85% of brands with a set rate |
| US locationsFranchised and company-owned | 3 | Fewer than 78% of franchises |
How much a Structural Elements franchise costs
Opening a Structural Elements clinic costs an estimated $295,000 to $559,400. That covers the franchise fee and everything else needed to open, through the first months of working capital.
The biggest costs are remodeling & buildout ($84,000 to $200,000) and fixtures ($32,000 to $65,000). Here is every line of the estimate as filed:
| What it pays for | Range | Low | High |
|---|---|---|---|
| Initial Franchise Fee | $45,000 | ||
| Manager Training Fee | $2,700 | ||
| Lease Deposit & Rent | $16,800 | $60,000 | |
| Signage | $2,000 | $7,500 | |
| Remodeling & Buildout | $84,000 | $200,000 | |
| Furnishing | $35,000 | $50,000 | |
| Fixtures | $32,000 | $65,000 | |
| Equipment | $18,000 | $29,500 | |
| Computers | $5,000 | $10,000 | |
| Advertising | $10,000 | ||
| Point of Sale, Scheduling, Recordkeeping Software | $1,200 | $1,800 | |
| Inventory | $8,000 | $25,000 | |
| Business Licenses | $900 | $1,700 | |
| Insurance | $1,900 | $2,700 | |
| Professional Fees | $2,500 | $3,500 | |
| Additional Funds | $30,000 | $45,000 | |
| Total | $295,000 | $559,400 | |
Source: Structural Elements Franchising, LLC, 2023 filing, page 17
Structural Elements franchise fee
The franchise fee is $45,000, plus a $2,700 manager training fee per participant. You pay it when you sign the franchise agreement.
Source: Structural Elements Franchising, LLC, 2023 filing, page 12
Royalty and ongoing fees
| Royalty | The greater of 8% of gross receipts or $500 a month, paid monthly. |
|---|---|
| Brand or marketing fund | 1% of gross receipts a month, paid with the royalty; it can rise to 4%. |
| Technology Fee | $225 |
| Renewal Fee | 25% of our then-current Initial Franchise Fee |
| Manager Training Fee | $2,700 per participant |
The typical franchise royalty is 6% of sales, plus 2% for marketing. See franchise fees and royalties to compare.
Source: Structural Elements Franchising, LLC, 2023 filing, page 13
Other fees as filed, from pages 13–15. The filing lists every fee, including late fees and audit costs.
Sales and earnings
No figures Structural Elements does not share sales or profit figures for its locations. Talking to current and former franchise owners is the usual way to learn what a location earns.
Source: Structural Elements Franchising, LLC, 2023 filing, page 42
Growth and closures
Share of franchised locations, 2022 / 2020–2022. Typical means the median: half of brands are above it, half below.
| Measure | Structural Elements | Typical fitness brand | Typical franchise |
|---|---|---|---|
| GrowthNet change in franchised locations | 0% / 0% | +7.5% / +43% | +1.2% / +10% |
| ClosuresTerminated, not renewed or stopped operating | 0% / 0% | 5.2% / 20% | 3.9% / 16% |
| Bought backLocations the franchisor took back | 0% / 0% | 0% / 0% | 0% / 0% |
Typical fitness brand is the median of the 73 brands in fitness franchises with three years of counts.
How Structural Elements compares
Of the 195 fitness franchises on this site, Structural Elements is the 95th cheapest to open and the 144th largest by number of locations.
| Figure | Structural Elements | Typical fitness brand | Typical franchise |
|---|---|---|---|
| Cost to open, low end | $295K | $297K | $222K |
| Cost to open, high end | $559K | $584K | $477K |
| Franchise fee | $45K | $50K | $40K |
| Royalty | 8% | 7% | 6% |
| Brand fund | 1% | 2% | 2% |
| US locations | 3 | 14 | 21 |
| Shares earnings figures | No | 127 of 195 | 2,147 of 3,352 |
Typical is the median across the 195 brands in fitness franchises; typical franchise, across every brand here.
Locations opened and closed
| Year | Franchised | Company-owned | Opened | Closed |
|---|---|---|---|---|
| 2020 | 2 (0) | 1 | 0 | 0 |
| 2021 | 2 (0) | 1 | 0 | 0 |
| 2022 | 2 (0) | 1 | 0 | 0 |
Closed or left counts terminations, non-renewals, locations bought back by the franchisor and locations that stopped operating.
See which brands grew most in the fastest-growing franchises rankings.
More in the guides: fitness franchise costs and franchise failure rates.
Source: Structural Elements Franchising, LLC, 2023 filing, page 42
Where Structural Elements locations are
At the end of 2022, Structural Elements had locations in 2 states. The most are in Maryland and Wisconsin.
- Maryland2
- Wisconsin1
Source: Structural Elements Franchising, LLC, 2023 filing, page 43
Who owns Structural Elements?
Structural Elements franchises are sold by Structural Elements Franchising, LLC. It is a subsidiary of Structural Elements Holdings LLC.
From Structural Elements Franchising, LLC’s 2023 filing, page 6.
Lawsuits and bankruptcy
| Lawsuits and regulatory actions | None. The filing says no litigation has to be disclosed. |
|---|---|
| Bankruptcy | None. The filing says no bankruptcy has to be disclosed. |
Franchisors must disclose lawsuits and bankruptcies involving the company, its parents and affiliates, and its executives. Many cases are routine disputes with franchisees over fees or contracts; read the descriptions in the filing and ask current owners about anything that worries you.
Source: Structural Elements Franchising, LLC, 2023 filing, litigation on page 12, bankruptcy on page 12
Structural Elements filings
The figures on this page come from Structural Elements Franchising, LLC’s 2023 filing, issued May 10, 2023, on record with the NASAA Electronic Filing Depository.
| Filing | Issued | Registry | On this page |
|---|---|---|---|
| 2023 filing | May 10, 2023 | NASAA depository | Costs, fees and locations, 2020–2022 |
Each link opens the filing as a PDF. See the newest filings across all brands.
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