Motel 6 franchise
2026 filing · March 5, 2026Shares sales figures
Motel 6 at a glance
An economy motel offering overnight rooms under the Motel 6 brand.
The business
- Industry
- Hotel
- Franchisor
- G6 Hospitality Franchising LLC
- The company that sells the franchises
- Current franchisor selling since
- 2005
- 21 years of selling franchises
- Franchisor based in
- Plano, Texas
What you pay
- Cost to open
- $195K–$1.6M
- Renovation of an existing 100-room motel, excluding land
- Franchise fee
- $25,000
- Paid once, when you sign
- Royalty
- 5% of room revenue
- 5% of gross room revenues, paid monthly
- Renewal fee
- Currently $5,000
- When the agreement ends and you sign again
- Territory
- Limited
- Limited protection
- Franchisor financing
- None offered
Where it is
- Franchised, 2025
- 1,197
- As printed in the filing
Support and records
From G6 Hospitality Franchising LLC’s 2026 filing; SBA status from the SBA Franchise Directory, October 28, 2026.
Where it ranks
Motel 6 among all franchises with the same figure.
| Figure | Motel 6 | Among all franchises |
|---|---|---|
| Cost to open, midpointHalfway between the low and high estimate | $897,630 | Costs more than 81% of franchises |
| Franchise feePaid once, when you sign | $25,000 | Lower than 82% of franchises |
| RoyaltyShare of sales paid to the franchisor | 5% | Lower than 69% of brands with a set rate |
How much a Motel 6 franchise costs
Opening renovation of an existing 100-room motel, excluding land costs an estimated $195,259 to $1,600,000. That covers the franchise fee and everything else needed to open, through the first months of working capital.
Source: G6 Hospitality Franchising LLC, 2026 filing, page 28
Motel 6 franchise fee
The franchise fee is $25,000. You pay it when you sign the franchise agreement.
Source: G6 Hospitality Franchising LLC, 2026 filing, page 14
Royalty and ongoing fees
| Royalty | 5% of gross room revenues, paid monthly. |
|---|---|
| PMS Software Fee | Currently $4.00 per Authorized Guest Room per month |
| Auto-Attendant Call Transfer Program Fees | Currently 3.5% of consumed revenue, not to exceed $6.95 per call |
| Renewal Application Fee | Currently $5,000 |
The typical franchise royalty is 6% of sales, plus 2% for marketing. See franchise fees and royalties to compare.
Source: G6 Hospitality Franchising LLC, 2026 filing, page 16
Other fees as filed, from pages 17–25. The filing lists every fee, including late fees and audit costs.
Sales and earnings
Shares figures Motel 6 publishes sales or earnings figures for its locations. The full tables, with notes on which locations are counted, are in its filing.
Source: G6 Hospitality Franchising LLC, 2026 filing, page 54
SBA loans to Motel 6 franchisees
Lenders approved 583 SBA-backed loans for Motel 6 franchisees from 1998 to 2026, $1.23B in all: 489 7(a) loans and 94 504 loans. Of the 331 that have ended, 316 were paid in full and 15 were charged off (4.5%). The other 252 haven’t ended yet.
A charged-off loan is one written off as uncollectible. See SBA franchise loans for how 7(a) and 504 loans work.
Source: SBA 7(a) and 504 loan data, as of September 30, 2026
How Motel 6 compares
Of the 116 hotel franchises on this site, Motel 6 is the 10th cheapest to open.
| Figure | Motel 6 | Typical hotel brand | Typical franchise |
|---|---|---|---|
| Cost to open, low end | $195K | $9.44M | $222K |
| Cost to open, high end | $1.6M | $21.3M | $477K |
| Franchise fee | $25K | $54K | $40K |
| Royalty | 5% | 5% | 6% |
| Shares earnings figures | Yes | 71 of 116 | 2,147 of 3,352 |
Typical is the median across the 116 brands in hotel franchises; typical franchise, across every brand here.
Locations opened and closed
| Year | Franchised | Company-owned | Opened | Closed |
|---|---|---|---|---|
| 2021 | 1,090 (+31) | 103 | – | – |
| 2022 | 1,207 (+117) | 4 | – | – |
| 2023 | 1,206 (−1) | 2 | +43 | −44 |
| 2024 | 1,195 (−11) | 2 | +48 | −59 |
| 2025 | 1,197 (+2) | 0 | +36 | −34 |
Closed or left counts terminations, non-renewals, locations bought back by the franchisor and locations that stopped operating.
These figures don't add up as printed: the 2025 counts come to 2, but the filing shows 0. Worth asking the franchisor.
See which brands grew most in the fastest-growing franchises rankings.
More in the guides: hotel franchise costs and franchise failure rates.
Over 5 years, from the start of 2021 to the end of 2025, franchised locations went from 1,059 to 1,197 (+138, +13%). The earlier years come from the brand's 2024 filing.
Source: G6 Hospitality Franchising LLC, 2026 filing, page 56
2021–2022: G6 Hospitality Franchising LLC, 2024 filing, page 55
Where Motel 6 locations are
At the end of 2025, Motel 6 had franchised locations in 50 states and territories. The most are in California, Texas and Georgia.
- California222
- Texas215
- Georgia55
- Arizona42
- Oregon39
- Illinois34
| State | Franchised |
|---|---|
| California | 222 |
| Texas | 215 |
| Georgia | 55 |
| Arizona | 42 |
| Oregon | 39 |
| Illinois | 34 |
| Florida | 33 |
| Virginia | 31 |
| Tennessee | 29 |
| Ohio | 28 |
All 50 states
Source: G6 Hospitality Franchising LLC, 2026 filing, page 59
Who owns Motel 6?
Motel 6 franchises are sold by G6 Hospitality Franchising LLC.
From G6 Hospitality Franchising LLC’s 2026 filing.
Lawsuits and bankruptcy
| Lawsuits and regulatory actions | Yes. The filing describes past or pending cases involving the franchisor, its affiliates or its executives on pages 11–13. |
|---|---|
| Bankruptcy | None. The filing says no bankruptcy has to be disclosed. |
Franchisors must disclose lawsuits and bankruptcies involving the company, its parents and affiliates, and its executives. Many cases are routine disputes with franchisees over fees or contracts; read the descriptions in the filing and ask current owners about anything that worries you.
Source: G6 Hospitality Franchising LLC, 2026 filing, litigation on pages 11–13, bankruptcy on page 13
Motel 6 filings
A franchisor files a new disclosure each year it sells franchises. The figures on this page come from G6 Hospitality Franchising LLC’s 2026 filing, issued March 5, 2026; the earlier ones below are on record with the Minnesota Department of Commerce and fill in older location counts.
| Filing | Issued | Registry | On this page |
|---|---|---|---|
| 2026 filing | March 5, 2026 | Minnesota | Costs, fees and locations, 2023–2025 |
| 2024 filing | – | Minnesota | Locations, 2021–2022 |
Each link opens the filing as a PDF. See the newest filings across all brands.
