Hyatt’s brands here are all hotel franchises. Each is franchised on its own terms, under its own agreement, so the cost to open, the fees and the record of each brand differ, even where the parent company is the same.
Brands owned by Hyatt
| Brand | Cost to open | Franchise fee | Royalty | Locations | 3-year change |
|---|---|---|---|---|---|
| Hyatt PlaceHotel | $23.4M–$29.9M | $75,000 | 5% of room revenue | 347 | +14 (+4%) |
| Hyatt HouseHotel | $26.9M–$33.4M | $75,000 | 5% of room revenue | 121 | +11 (+10%) |
| Hyatt RegencyHotel | $121.8M–$200.4M | $100,000 | 6% of room revenue | 101 | 0 (0%) |
| Hyatt CentricHotel | $54.5M–$89.1M | $100,000 | 5% of room revenue | 33 | +3 (+10%) |
| JdV by HyattHotel | $54.3M–$89M | $100,000 | 7% of channel-booking room revenue | 18 | +3 (+20%) |
| The Unbound Collection by HyattHotel | $70.4M–$125.2M | $100,000 | 7% of channel-booking room revenue | 18 | +5 (+38%) |
| Destination by HyattHotel | $93.5M–$153.4M | $120,000 | 7% of channel-booking room revenue | 14 | 0 (0%) |
| Thompson HotelsHotel | $70.6M–$125.6M | $100,000 | 5% rooms plus 2% food and beverage | 14 | 0 (0%) |
| Hyatt SelectHotel | $13M–$17.1M | $50,000 | 5% of gross rooms revenue | 2 | +2 |
| Hyatt StudiosHotel | $14.9M–$19.4M | $50,000 | 5% of gross rooms revenue | 2 | +2 |
| Unscripted by HyattHotel | $1.92M–$9.56M | $75,000 | 5% of gross rooms revenue | 2 | +2 |
| Caption by HyattHotel | $25M–$31.6M | $95,000 | 5% of gross rooms revenue | 1 | 0 |
| The StandardXHotel | $25.1M–$31.7M | $95,000 | 5% of gross rooms revenue | 0 | 0 |
Change is in US locations, franchised and company-owned, over the three latest years in each brand’s filing. A dash means the brand’s counts aren’t usable.
Size and growth
Together these brands have 673 US locations, 79% of them run by franchisees. Across the brands, the total grew by 42 locations (+7%), from 2023 to 2025.
Grew the most
Brands that started the three years with at least 10 locations.
Fees and royalties across the brands
Franchise fees run from $50K to $120K across these brands, with a typical $95K. No brand charges one rate on all sales: each royalty is tiered, ranged, charged on part of revenue or comes with a minimum, so compare the terms in the table.
A shared parent can mean shared suppliers, systems and support staff, but it rarely means shared terms: compare the agreements brand by brand, and ask whether owning one brand gets you anything when you buy another.
Sales per location and who runs it
Of these brands, 6 share earnings figures, but none as a yearly sales figure per location. None requires the owner to run it day to day; a trained manager can.
| Brand | Sales per location | Marketing fund | Who runs it |
|---|---|---|---|
| Hyatt Place | Other figures | – | A trained manager can run it |
| Hyatt House | Other figures | – | A trained manager can run it |
| Hyatt Regency | Other figures | – | A trained manager can run it |
| Hyatt Centric | Other figures | – | A trained manager can run it |
| JdV by Hyatt | Other figures | – | Owner needn't take part |
| The Unbound Collection by Hyatt | Other figures | – | Owner needn't take part |
| Destination by Hyatt | Not shared | – | Owner needn't take part |
| Thompson Hotels | Not shared | – | A trained manager can run it |
| Hyatt Select | Not shared | – | Owner needn't take part |
| Hyatt Studios | Not shared | – | Owner needn't take part |
| Unscripted by Hyatt | Not shared | – | Owner needn't take part |
| Caption by Hyatt | Not shared | – | Owner needn't take part |
| The StandardX | Not shared | – | Owner needn't take part |
Questions
Who owns Hyatt?
Hyatt Hotels Corporation is a public company based in Chicago. Its shares trade on the New York Stock Exchange as H. Source: SEC